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Sales

GTM AI: How Cognism Uses AI to Accelerate Go-to-market Motions

How are GTM teams implementing AI? Click to read how our marketing, sales and RevOps teams are using AI in their daily workflows.

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Marketing

How to Expand Your US Business in the UK: 11 Best Strategies

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Sales

Expanding Your Business Into Europe: Cognism’s Mistakes & Successes

Revenue Operations

Creating A Data-Driven Strategy: Optimising Your GTM Motion

Marketing

15 B2B Marketing Trends and Predictions for 2024

Cold Calling

How to Stay Motivated While Cold Calling: 7 Tips and Tricks

Cold calling can be daunting, but staying motivated is key! Discover 7 essential tips and tricks to boost your confidence and drive success in your calls.

Sales Call Prep: 6 Things to Do Before Every Cold Call

6 Tips to Win at Sales Call Planning

Cold calling is a vital part of a salesperson’s toolkit. But how do you prepare? And how do you do it well? Click for Cognism’s sales call prep tips!

The Ultimate Guide to Discovery Calls: 8 Tips and Best Practices

The Ultimate Guide to Discovery Calls: Tips and Best Practices

Click for a step-by-step guide to an impactful discovery call! Featuring 8 top tips, best practices, questions to ask and things to avoid.

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Sales

A Sales Follow Up Guide That Increases Your Conversions

Close more deals and build stronger relationships with our sales follow-up guide! Contains actionable techniques and perfect timing tips.

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SDR Manager: A Week in the Life

Step into a week in the life of an SDR Manager. Click to read how Cognism’s own sales leaders manage their team and time in this informative article.

15+ Best B2B Leads Database Providers to Try in 2024

In need of a reliable B2B leads database? Look no further! Discover the best providers to help you generate high-quality leads and drive sales this year.

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Demand Generation

B2B Influencers: How to Work With Them to Build a Media Machine

The Ultimate Guide to Working With B2B Influencers

You've heard of influencers in B2C, but are you using them in your B2B marketing? Click to read how you can utilise B2B influencers for demand generation.

How Can Marketing Support Sales? (Without Just Taking Orders)POV1 blog_Resource card

How Can Marketing Help Sales? (Without Taking Orders)

B2B buying behaviour has changed, which means marketers are going to need to change to keep up. How can marketers support sales in this new world?

SDR Personal Branding: Tips to Build Your Brand in 2024

The latest tool in an SDRs toolkit? A personal brand! Click to read how salespeople can build a personal brand to benefit their performance.

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Lead Generation

15+ Best B2B Leads Database Providers to Try in 2024

In need of a reliable B2B leads database? Look no further! Discover the best providers to help you generate high-quality leads and drive sales this year.

11 B2B Data Enrichment Tools [+How to Choose]

With data enrichment tools, you can update incorrect or incomplete fields to generate more revenue. Click to compare the best B2B data enrichment software!

How to Build a B2B Sales Lead List

Your sales lead list is your ticket to success, if you get it right. Here’s how to build a list that powers your B2B sales machine.

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15 Best Buyer Intent Data Providers [2024]

Beat the competition with the best intent data providers in B2B. Click to see Cognism's list and reach prospects ready to buy today!

11 Insider Secrets for Time Management in Sales

Unlock the secrets of time management in sales from Cognism veterans. Click to transform your sales approach now!

Sales Leadership: The 8 Most Important Qualities

Want to excel in sales leadership? Learn the qualities of a good sales team leader from industry experts. Dive into our blog now!

How to Cold Call Successfully: 6 Tips for Better Sales

Learn how to cold call successfully and boost your sales revenue with these 6 valuable tips. Ready to maximise your potential? Then read this blog!

Marketing Triggers: The Essential Guide for 2024

What is trigger marketing? Discover the definition and how to spot and use triggers to increase conversions in this definitive guide! Click to read.

How to Use LinkedIn for Sales Prospecting and Booking Meetings

Follow the 9-step process for sales prospecting on LinkedIn to supercharge and automate your outreach. Access expert tips and resources.

Why You Need GDPR Compliant Data for Sales

How do you ensure GDPR compliance without sacrificing sales effectiveness? Read our guide on using GDPR compliant data for sales.

How to Find and Connect with Targeted Prospects

Finding targeted prospects has always been a challenging part of the B2B sales process. Get six top tips courtesy of Better Proposals.

Former Customer Cadence: Re-engage With Churned Customers

Presenting Cognism's cadence for re-engaging with former customers! Click to see the cadence - including call script, email and LinkedIn message templates.