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Marketing

The Future Of AI And The Role Of Data In Marketing In 2026

Everyone is rushing to figure out how to use AI in marketing, but without the right foundations, you'll be amplifying problems.

Featured this month

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Sales

The Top 5 Ways to Book More Qualified Meetings From Cold Calls

Marketing

12 B2B Marketing Trends and Predictions for 2026

Sales

5 Steps to a Winning Outbound Strategy in 2026

Demand Generation

6 Common Marketing Mistakes (and How to Solve Them)

Cold Calling

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The Truth About Where AI Will And Won’t Replace Sales Reps

Will sales be replaced by AI? A question that’s been asked a lot over the past two years. We dig into where AI can (and can’t) outperform human sellers.

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The Best Cold Calling Strategy to Live By in 2026

Discover the best cold calling strategy for 2026 with 5 data-backed tips to boost connect rates, shorten calls and book more high-quality meetings.

The Top 5 Ways to Book More Qualified Meetings From Cold Calls

Discover five data-backed cold calling tactics to boost connect rates, handle objections and book more high-intent meetings in 2026 without extra dials.

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Sales

What Is A Go-To-Market (GTM) Engineer? Role + Business Impact

GTM engineers are vital for business expansion. Understand their role, necessary skills, and the significant impact they have on growth initiatives.

What is a Go to Market Strategy? Guide for Enterprises

This guide, tailored for enterprises, outlines the essentials of a good go-to-market strategy. Learn how to introduce your product to the market.

The 13 Best AI Sales Tools Every B2B Team Must Use

Looking for the best AI sales and outreach tools to boost your B2B team’s efficiency? Explore our list of must-have AI tools to elevate your sales game.

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Demand Generation

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How SMBs Can Run Enterprise-Level ABM on a Lean Budget

ABM is often seen as an activity reserved for enterprises, but SMBs can still benefit from ABM strategies. Learn how SMBs can do ABM!

12 Website Conversion Rate Optimisation Tests You Can Steal

We’re sharing 12 of our recent CRO test wins that helped to optimise our conversion rate. Quick wins, easy fixes, real results.

6 Common Marketing Mistakes (and How to Solve Them)

Marketing is a minefield of possible mistakes. Here are six common marketing mistakes, and how a group of marketing experts avoided making them.

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Lead Generation

What Is Lead Generation? Top Strategies for Scaling Teams

A complete guide to lead generation. Learn the process, strategies and tools revenue teams use to build pipeline and drive growth.

Lead Generation Companies & Services [+How to Choose]

23 Lead Generation Companies 2026 [Tools & Agencies]

Hire the best B2B lead generation companies for your businesses. Compare features, pricing, and reviews to find out what to ask to evaluate their services.

Buy Business Leads: 17+ Ultimate Places to Try in 2024

19 Best Places To Buy Business Leads: Saas Tools & Websites

Want to buy business leads online for your business but are unsure where or how to get them? We’ve compiled a list of the top places selling leads.

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B2B Marketing for Technology Companies: 10 Strategies for 2026

How do you market a B2B technology company? What's best practice for marketers this year? Look no further - read our top 10 strategies!

Sales Leadership: The 8 Most Important Qualities

Want to excel in sales leadership? Learn the qualities of a good sales team leader from industry experts. Dive into our blog now!

Former Customer Cadence: Re-engage With Churned Customers

Presenting Cognism's cadence for re-engaging with former customers! Click to see the cadence - including call script, email and LinkedIn message templates.

How to Generate Leads from Facebook: 9 Proven Strategies

Learn how to generate leads from Facebook with our guide - featuring success stories and tips from Cognism’s team. Read now!

How to Manage a Sales Team: 12 Strategies That Drive Results

How to manage a sales team? Master the art and science with our 12 game-changing strategies. Start your leadership journey now!

Customer Adoption: The Process, Benefits and Key Metrics

The customer adoption process is a broad topic. In this article, we break it down and outline strategies to improve your customer adoption rate.

Inspiring Sales Teams: 84 Motivational Sales Quotes

Fuel your sales success with these 84 motivational sales quotes. Inspire your sales team and elevate your sales game today. Click to see the quotes!

Multithreading in Sales: The 7-Step Formula for Success

Multi threading in sales involves developing relationships with multiple decision-makers in a business. Discover more with our 7-step formula.

How to Hire SDRs: a Sales Leader’s Guide

You need a great process in place to hire SDRs. We’ve outlined the best way to build a sales team. Click to read our hiring framework.