Skip to content
Use Cases
Sales
Marketing
RevOps
Recruitment
Products
Sales Companion
Data enrichment
Buyer signals
Integrations
Why Cognism
Diamond Data®
About our data
Compliance
See How We Compare
Cognism vs Zoominfo Cognism vs Apollo Cognism vs Lusha Cognism vs alternatives
Customers
Case Studies
Customer reviews
Cognism champions
Education
Blog
Podcasts
Webinars
Books & reports
Newsletter
GTM Plays hub
Product
Product tour
Help centre
FAQ
Pricing
Content spotlight
Diary of a first-time CMO The Demand Gen Playbook Cold Calling Report 2025 Marketing Live Events International Expansion Zone SDR Zone
CTA
About us
Careers
Partnerships

Cognism Connect

Handy sales and marketing info, easy-to-use guides, helpful tips, and resources about:

Cold Calling

Direct Dial Phone Numbers in B2B Sales
Direct Dials: How to Find Direct Phone Numbers for Sales?
Cognism is a direct-dial phone numbers provider in NAM, EMEA, and APAC that ensures full CCPA and GDPR compliance with over 1800 satisfied customers.
10 of the Best Voicemail Scripts for Cold Calling in 2022_Card
10 of the Best Voicemail Scripts for Cold Calling in 2025
Need a cold callback after reaching a prospect's voicemail? We’re sharing the best cold calling voicemail script for B2B sales. Click to see them!
The Only Cold Calling Script You Need for SaaS Sales
The Only Cold Calling Script You Need for SaaS Sales
57% of decision-makers in SaaS like to be contacted by phone. Click to see a cold calling script for SaaS sales that actually works.
View all Cold Calling

Sales

How to Use AI in Sales to Cut The Noise & Close Deals [Guide]
How to Use AI in Sales to Cut The Noise & Close Deals [Guide]
Looking to integrate AI into your sales process? Read this guide on how to use AI in sales & start implementing workflows that transform the way you sell.
Best AI Sales Agents
13 Best AI Sales Agents for 2025
Discover the best AI sales agents for improving customer experiences, boosting efficiency, and driving success. Compare features, benefits, and pricing.
What is a Sales Quota and How Do You Set It?
What is a Sales Quota and How Do You Set It?
Sales quotas are key to tracking and improving sales performance. In this guide, find out what a sales quota is and master the process of setting one.
View all Sales

Webinars

Catch up on these value-packed Loop Live sessions from expert guests, digging into what works today in the modern marketing landscape.

item.poster_image.alt
The Loop Live: Paid Social Strategy and Ad Creative Deep Dive
1:20:07
item.poster_image.alt
Marketers can't rely on outdated tactics!
1:00:01
item.poster_image.alt
Easy Mode Content Strategy: How We Implement it at Cognism
1:08:49

Demand Generation

v1-pullthrough-blog-banner-1-683efaa633d6e
Dark Social Explained: The Hidden Layer of Internet Sharing
What is dark social media, and how does it impact B2B marketing? Discover how it can be used and measured for better engagement & more revenue. Read more!
Date-a-vendor Allbound Playbook: From First Glance to Full Funnel
Date-a-vendor Allbound Playbook: From First Glance to Full Funnel
Unify inbound and outbound with allbound GTM. Align your ICP, enrich with intent signals, and convert prospects into full-funnel pipeline.
Date-a-vendor Inbound Playbook: From Hand-Raisers to Happy Ever After
Date-a-vendor Inbound Playbook: From Hand-Raisers to Happy Ever After
Inbound leads don’t always mean buying intent. This playbook shows you how to turn hand-raisers into high-quality pipeline.
View all Demand Generation

Lead Generation

Resource card-How to Generate Leads from Facebook_Resource card
How to Generate Leads from Facebook: 9 Proven Strategies
Are you stuck on how to generate leads on Facebook? Read this guide to master Facebook lead generation with nine proven strategies!
Lead Scoring
What Is Lead Scoring? Definition, Models, Best Practices
Uncover the secrets of lead scoring. Explore definitions, models, and best practices to streamline your sales funnel and prioritise leads effectively.
v2-resource-card-68230b0069d3d
Mastering LinkedIn Advertising: Tips and Strategies for 2025
Unlock the full potential of LinkedIn Advertising with expert tips and strategies to boost your B2B marketing results and reach the right audience.
View all Lead Generation

We're on YouTube

Whether you are a beginner or an expert in the B2B space, our aim is to give you actionable sales and marketing tutorials so you can keep up to date with the latest B2B sales and marketing strategies.

item.poster_image.alt
Free Leads: 10 Ways to Find Them Online
06:10
item.poster_image.alt
How to Build a Cold Call List That Converts
5:35
item.poster_image.alt
Sales Acceleration: How to Speed Up Sales
5:55
item.poster_image.alt
Direct Dials: How to Find Phone Numbers for Sales
3:51
item.poster_image.alt
What is account-based marketing?
09:50
item.poster_image.alt
LinkedIn Marketing Guide
10:14

Check out our Podcasts

Discover the latest insights from a wide range of sales and marketing leaders, as they unpack how B2B buying behaviour has changed.

Explore other resources

Show me
All
All
Books & Reports
Campaign
Checklists & Templates
FYF Playbooks
Newsletters
Podcasts
Video
Webinars
Workflows
resources about
All
All
ABM
AE
B2B marketing
B2B sales
Cadences
Cold calling
Compliance
Content marketing
Demand generation
Go-to-market
Lead generation
Marketing operations
Operations
Outbound sales
Paid marketing
Playbook
Revenue operations
Sales enablement
Sales operations
SDR
SEO
with
Go

Posts on news
The +1 Every Salesperson Needs: Q1 '25 at Cognism
We started the year with a huge launch: Sales Companion. Learn how intelligent insights and quality data create the perfect +1 in our Q1 '25 recap.
Cognism Launches Sales Companion to Transform B2B Sales Prospecting
Cognism, Europe’s leading provider of B2B data and intelligence, is launching Sales Companion. A powerful new suite of sales and revenue operations tools.
Cognism Announces Leadership Change
Cognism announces that Pete Daffern, who was previously the Company’s non-executive Chair, has been appointed as Interim CEO.
Back to Basics, AI Search & More: Q2&3 '24 at Cognism
From new incremental data processes to AI Search, learn about what we've been working on to improve the Cognism experience in Q2&3 and beyond!
Finding Efficiency in Every Workflow: Q1 '24 at Cognism
Existing workflows turn into operational efficiencies with this quarter's update - dive into the latest from Cognism product in our Q1 recap.
Harnessing the Power of Intent Data: Q4 '23 at Cognism
Using Intent Data means your teams work smarter, not harder. Learn about the product developments we've been working on as we wrap up Q4 '23 at Cognism.
Cognism Earns a Record 75 Badges in G2’s 2024 Winter Reports
Cognism received a record 75 badges in G2’s 2024 Winter Reports. Click to see the highlights, including high-performer awards in the UK and globally.
Speed to Lead & Diverting Data Decay: Q3 '23 at Cognism
Achieving speed to lead just got easier. Discover how our customers are maximising their ROI, all thanks to Enriched Cognism data in our quarterly update.
Cognism Hires New CFO and Appoints Pete Daffern as Chair of the Board
Cognism hires Jennifer Grunebaum as its new CFO. In tandem, Pete Daffern has been appointed Chair of the Board. Click to read the press release.

Get actionable advice to your inbox every single week