Cognism Connect
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Cold Calling

How to Stay Motivated While Cold Calling: 7 Tips and Tricks
Cold calling can be daunting, but staying motivated is key! Discover 7 essential tips and tricks to boost your confidence and drive success in your calls.
Sales

Data Decay & Degradation: The True Impact on Your Business
Discover how data decay impacts your business and learn proven strategies to combat it. Stop losing revenue and keep your database fresh and accurate.
Webinars
Catch up on these value-packed Loop Live sessions from expert guests, digging into what works today in the modern marketing landscape.
Demand Generation

Lead Generation vs Demand Generation: A Side-by-Side Comparison
Discover the key differences between demand generation vs lead generation, plus how to use both to drive qualified leads and revenue.
Lead Generation

11 Sales Goals Every Manager Needs to Know
Hit your number and achieve your targets! Click to see sales goals and SMART goal examples every manager needs for better pipeline performance.
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Discover the latest insights from a wide range of sales and marketing leaders, as they unpack how B2B buying behaviour has changed.
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Posts on featured-sidebar

10 ChatGPT Marketing Examples to Improve Your Workflows
If you're not using AI to speed up workflows, you're already behind your competition. Here are 10 examples of how we're using custom GPTs at Cognism.

How AI Automation Can Supercharge Your Data Strategy
Discover how AI automation can transform your B2B data strategy, boosting accuracy, scalability, and GTM performance across every stage of the funnel.

DaaS: From System of Record to System of Context
Learn how DaaS transforms traditional systems of record into a responsive system of context, optimising insights and business strategies.

SaaS Marketing Funnel Fixes: Boost Conversions at Every Stage
Discover common SaaS marketing funnel mistakes and learn how to fix them to boost conversions, improve lead quality, and scale your growth efficiently.

Implementing a Demand Generation-led Paid Strategy
Running a demand generation strategy requires alignment with paid ads to distribute DG content and messaging. Click to read how Cognism is doing this.

How to Use AI in Sales to Cut The Noise & Close Deals [Guide]
Looking to integrate AI into your sales process? Read this guide on how to use AI in sales & start implementing workflows that transform the way you sell.

Date-a-vendor Evaluation Playbook #3: 'We Need Data Volume & Quality!'
Evaluation Playbook #3 helps RevOps and Marketing leaders assess B2B data vendors based on their ability to support multi-channel precision.