Revenue Operations

Featured

What Is AI Ready Data & How Should You Assess AI-Readiness?

As teams scramble to use AI in GTM, cracks in data quality and infrastructure begin to show. Hear from a VP of RevOps on how to get AI-ready data.

B2B Data

Spotlight

Data Platform Governance: The B2B Guide to Trusted Data

GTM Expansion

Spotlight

What is a Go to Market Strategy? Guide for Enterprises

Sam Gocher

Content Marketing Manager

Sam Gocher is a Content Marketing Manager at Cognism. He joined the team in 2025, bringing a background in journalism and content marketing across B2B SaaS, sustainability, and construction.

Before Cognism, Sam crafted stories and produced video content on everything from net zero strategies to fire safety regulations – always aiming to make complex topics easier to understand (and a bit more interesting). He’s worked across blog, social, and video formats, with a particular knack for turning expert insights into content people actually want to read or watch.

At Cognism, Sam’s all about creating content that educates, engages, and drives demand – without sounding like every other B2B company out there. He’s especially keen on storytelling that connects marketing and sales, and making sure the content he creates always adds real value.

Expertise

Demand Generation & Marketing
GTM Strategies
Video & Written Content Marketing
Podcasting, Live Event & Influencer Management

Education

University of Winchester - Journalism (BA Hons)
Mark Ritson's Mini MBA - Marketing
Mark Ritson's Mini MBA - Brand Management

B2B Sales Featured Main Cold Outreach

The Top 5 Ways to Book More Qualified Meetings From Cold Calls

Discover five data-backed tactics for booking more qualified meetings. Improve connect rates and handle objections more effectively.

B2B Sales Featured Main

5 Steps to a Winning Outbound Strategy in 2026

Build a winning outbound strategy for 2026. Learn how phone-first outreach, quality data and smart multi-channel rhythms drive predictable revenue.

Sales Cold Calling Featured Main

Cold calling dos and don'ts

Stop losing deals because of poor cold-calling habits. Learn the 10 biggest mistakes reps make and how to avoid them.

Sales Cold Calling AI

5 Custom GPTs to Supercharge Your Sales Team

Discover 5 custom sales GPTs that boost rep productivity, streamline workflows, and help sales teams sell smarter, faster, and more consistently.

Sales Featured Main Thought Leadership

5 Effective Sales Coaching Tips

Unlock the potential of your sales team with these 5 effective sales coaching tips. Enhance performance and drive success today!

Sales Revenue Operations Featured Main Thought Leadership EU Expansion

How to Create A Sales Territory Plan [Guide + Examples]

Learn how to build a sales territory plan using real insights from revenue leaders who managed Cognism's European expansion.

Sales Demand Generation Revenue Operations

Date-a-vendor Modelling Playbook: Pairing Data With Targeted Campaigns

Turn data into marketing magic. Learn how to model, segment, and activate audiences across ads, email, and events for real campaign impact.

Sales Demand Generation Revenue Operations

Date-a-vendor Modelling Playbook: Email Prospecting That Actually Connects

Make cold emails feel warm. Learn how to craft data-driven, personalised outreach that resonates, scales, and actually gets replies.

The Cognism Blog

Cognism Connect

Sam Gocher

Expertise

Education

Posts by Sam Gocher

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