B2B Data

Featured

GTM Data Orchestration: The Revenue Impact You Can’t Afford to Ignore

Disconnected data costs your pipeline. Learn how GTM data orchestration drives revenue by fixing broken workflows fast, compliantly, & in a scalable way.

B2B Data

Spotlight

How to Build a B2B Data Strategy for Scalable GTM Growth

B2B Data

Spotlight

Data Platform Governance: The B2B Guide to Trusted Data

Sam Gocher

Content Marketing Manager

Sam Gocher is a Content Marketing Manager at Cognism. He joined the team in 2025, bringing a background in journalism and content marketing across B2B SaaS, sustainability, and construction.

Before Cognism, Sam crafted stories and produced video content on everything from net zero strategies to fire safety regulations – always aiming to make complex topics easier to understand (and a bit more interesting). He’s worked across blog, social, and video formats, with a particular knack for turning expert insights into content people actually want to read or watch.

At Cognism, Sam’s all about creating content that educates, engages, and drives demand – without sounding like every other B2B company out there. He’s especially keen on storytelling that connects marketing and sales, and making sure the content he creates always adds real value.

Expertise

Demand Generation & Marketing
GTM Strategies
Video & Written Content Marketing
Podcasting, Live Event & Influencer Management

Education

University of Winchester - Journalism (BA Hons)
Mark Ritson's Mini MBA - Marketing
Mark Ritson's Mini MBA - Brand Management

B2B Sales Featured Main Cold Outreach

The Best Cold Calling Strategy to Live By in 2026

Discover the best cold calling strategy for 2026 with 5 data-backed tips to boost connect rates, shorten calls and book more high-quality meetings.

B2B Sales Featured Main Cold Outreach

The Top 5 Ways to Book More Qualified Meetings From Cold Calls

Discover five data-backed cold calling tactics to boost connect rates, handle objections and book more high-intent meetings in 2026 without extra dials.

B2B Sales Featured Main

5 Steps to a Winning Outbound Strategy in 2026

Build a winning outbound strategy for 2026. Learn how phone-first outreach, quality data and smart multi-channel rhythms drive predictable revenue.

Sales Featured Main AI

10 AI Sales Examples That Show What Works (and What Doesn’t)

Discover 10 real AI sales examples from Cognism’s team, where AI hit, where it missed, and what every seller can learn from it.

Sales Cold Calling Featured Main

10 Cold Calling Sales Mistakes and How to Avoid Them

Stop losing deals to bad cold calls. Learn the 10 biggest cold calling mistakes reps make and how to avoid them to book more meetings and close more deals.

Sales Cold Calling AI

5 Custom GPTs to Supercharge Your Sales Team

Discover 5 custom sales GPTs that boost rep productivity, streamline workflows, and help sales teams sell smarter, faster, and more consistently.

Sales Featured Main Thought Leadership

5 Effective Sales Coaching Tips

Unlock the potential of your sales team with these 5 effective sales coaching tips. Enhance performance and drive success today!

Sales Cold Calling Featured Main

The SMB Guide to Cold Calling [+3 Data-Backed Strategies]

Discover data-backed cold calling strategies for SMBs in 2025. Learn the best times, tactics, and tools to boost connect rates and book more meetings.

Sales Cold Calling Thought Leadership

What Are Sales Channels and Which Ones Should You Use?

Discover the different types of sales channels and learn how to choose the best ones for your business in this comprehensive guide.

The Cognism Blog

Cognism Connect

Sam Gocher

Expertise

Education

Posts by Sam Gocher

Reach the right people, faster

An average of 20-40% pipeline increase for Cognism customers.