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Cognism Connect

Handy sales and marketing info, easy-to-use guides, helpful tips, and resources about:

Cold Calling

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Cold Calling Scripts: Hub of the Best Templates for 2025
Click for a hub of the best B2B sales cold calling scripts! Cold call confidently using Cognism’s tried & proven templates, plus tips to create your own.
Is Cold Calling Dead?
Is Cold Calling Dead? 7 Data-Backed Reasons Why It’s Not
Is cold calling dead? No way! It still works. Read to find out why cold calling is here to stay and learn Cognism’s playbook for cold calling in B2B.
Can You Still Cold Call Under GDPR?
Can You Still Cold Call Under GDPR?
The GDPR isn’t here to ban B2B cold calling. Instead, it aims to make it more responsible, which is good news for us all. Click to find out more.
View all Cold Calling

Sales

Buy Business Leads: 17+ Ultimate Places to Try in 2024
Buy Business Leads: 19 Ultimate SaaS Tools & Websites to Try
Want to buy business leads online for your business but are unsure where or how to get them? We’ve compiled a list of the top places selling leads.
Target account list
How to Create a Target Account List
Crafting a target account list is essential for sales and marketing. Learn how to effectively compile a list that aligns with your business goals!
11 Proven Strategies to Increase B2B Sales
11 Proven Strategies to Increase B2B Sales in 2025
Looking to boost your B2B sales? Explore 11 proven strategies that will elevate your sales game and help you achieve remarkable results!
View all Sales

Webinars

Catch up on these value-packed Loop Live sessions from expert guests, digging into what works today in the modern marketing landscape.

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The Loop Live: Paid Social Strategy and Ad Creative Deep Dive
1:20:07
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Marketers can't rely on outdated tactics!
1:00:01
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Easy Mode Content Strategy: How We Implement it at Cognism
1:08:49

Demand Generation

Why the SaaS Marketing Funnel Doesn’t Work
SaaS Marketing Funnel Fixes: Boost Conversions at Every Stage
Discover common SaaS marketing funnel mistakes and learn how to fix them to boost conversions, improve lead quality, and scale your growth efficiently.
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Content Strategy: The Easy Mode Framework
Restricted by content formats, producing weekly blogs and struggling for what to say? Revolutionise your content strategy with the Easy Mode framework.
Implementing a Demand Generation-led Paid Strategy
Implementing a Demand Generation-led Paid Strategy
Running a demand generation strategy requires alignment with paid ads to distribute DG content and messaging. Click to read how Cognism is doing this.
View all Demand Generation

Lead Generation

Buy Business Leads: 17+ Ultimate Places to Try in 2024
Buy Business Leads: 19 Ultimate SaaS Tools & Websites to Try
Want to buy business leads online for your business but are unsure where or how to get them? We’ve compiled a list of the top places selling leads.
What Is A Lead Generation Specialist
Why Investing in a Lead Generation Specialist Pays Off
Discover how a lead generation specialist can boost pipeline, increase qualified leads, and drive revenue. Learn the skills and impact on B2B growth.
13 Lead Generation Strategies & Tactics That Work
13 Lead Generation Strategies & Tactics That Work
Uncover proven lead generation strategies that work. Implement these 13 tactics to enhance your marketing efforts and fill your pipeline with leads.
View all Lead Generation

We're on YouTube

Whether you are a beginner or an expert in the B2B space, our aim is to give you actionable sales and marketing tutorials so you can keep up to date with the latest B2B sales and marketing strategies.

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11 Best Strategies to Improve B2B Sales
09:19
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13 Lead Generation Strategies That Work
08:06
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Free Leads: 10 Ways to Find Them Online
06:10
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How to Build a Cold Call List That Converts
5:35
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Sales Acceleration: How to Speed Up Sales
5:55
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Direct Dials: How to Find Phone Numbers for Sales
3:51
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What is account-based marketing?
09:50
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LinkedIn Marketing Guide
10:14

Check out our Podcasts

Discover the latest insights from a wide range of sales and marketing leaders, as they unpack how B2B buying behaviour has changed.

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Posts by Elli Jones

Elli Jones is a Customer Marketing Manager at Cognism. She specialises in building strong customer relationships and customer-centric marketing campaigns.
How an Austrian Agency uses GDPR-compliant data from Cognism
A consulting agency in Austria uses Cognism data to identify target customers and target their outreach. Read the case study now!
Generating £500,000 of Revenue In 8 Months with Cognism
Discover how an enterprise logistics company uses Cognism’s B2B data to boost revenue, secure key deals and streamline outreach. Read the case study now!
How Scompler Built €1m+ Pipeline in 3 Months With Cognism
Scompler uses Cognism for faster outbound processes, identification of relevant contacts and data enrichment. Read the case study here!
How a PharmaData Company Increased Meetings Booked by 200%
How a PharmaData company improved prospecting efficiency and boosted meeting rates by 200% with Cognism. Read the case study now!
How a BDE at Planixs Saves Ten Hours a Week on Admin With Cognism
Find out how Planixs uses Cognism’s B2B data to save admin time, track outbound efforts, and identify intent to buy. Read the case study now!
Driving 3x Event ROI with Cognism Data
Discover how Cognism revolutionises lead generation and boosts event value by nearly 3x at a Polish trade org. Read the case study now!
50% of Outbound Meetings Booked with Cognism Data
Discover how a software development leader uses Cognism’s B2B data to book 50% of meetings and generate €45k of Opportunities. Read the case study now!
The Compelling Reasons Expert.ai Switched to Cognism
Discover why Expert.ai chose Cognism for enhanced sales efficiency and data accuracy. Read their success story today!
How Precoa Optimised Sales With Cognism’s Diamond Data®
See how Precoa optimises sales, boosts engagement and reaches decision-makers in the funeral industry with Cognism’s Diamond Data®. Read the case study!

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