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Comparing Cognism vs TAMI in 2024

Are you looking for a way to increase conversions without the drama? 

Perhaps you want to supplement and enrich the database you’ve built with your existing provider.

Or maybe you’re looking for a specific feature proven to boost revenue growth? 

TAMI is a decent option, but Cognism might fit your business better.

Like TAMI, Cognism is a sales lead generation platform that helps marketing and sales teams access international B2B contact data. It beats the scarcity mindset with unrestricted data views* and access to GDPR and CCPA-compliant data. 

In this article, we’ll explain how Cognism compares to TAMI so you can make an informed decision when selecting your next data provider.

👇 Scroll to learn more about TAMI pricing, features, user reviews and more!

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Key features of Cognism vs TAMI


Cognism is well-established and trusted across B2B industries and markets. It aims to give businesses the tools to contact the most relevant people and increase revenue month-on-month.

 It supplies sales, marketing, RevOps and GTM leaders with an accurate global B2B database compliant with GDPR and CCPA data laws. Features include:

  • Accurate and up-to-date global contact database. 
  • Diamond Verified Phone Data®, which arms sales teams with phone-validated, factually-correct mobile numbers.
  • A mobile phone number coverage leader in the US (2x more than other providers).
  • The most complete data in the EMEA.
  • Intent data powered by Bombora.
  • Unrestricted views and individual and page-level exporting.*
  • Advanced contextual data points and sales trigger alerts.
  • CRM and sales engagement integration tools are included in every package.
*Subject to a generous fair usage policy


The TAMI platform is new to the mid-market, having previously specialised in Fortune 500 companies. It advertises several features to accelerate revenue growth: 

  • A B2B database of company and contact information.
  • Industry mapping.
  • Twelve unique search filters.
  • Lead enrichment.
  • CRM integrations.

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What’s the difference between TAMI and Cognism?

When comparing TAMI to Cognism, consider the features, data coverage, compliance, and data quality each tool offers.

For instance: 

You’ll have to pay for monthly company credits with TAMI, while Cognism offers unrestricted data views on page level/individual exports* and seats are not restricted by credits.

What’s more, Cognism offers features TAMI software does not, including: 

  • Both GDPR and CCPA compliance.
  • Phone-verified mobile number accuracy to help you connect with 87% of your list.
  • Database checked and cleaned against global DNC lists.
  • Exclusive on-demand verified mobile data set Diamond Data®.
  • Intent data by Bombora. 

To summarise:

Packages to suit business size
Web app
Browser extension
Intent data
Phone-verification/ research on-demand service
Do-not-call lists in US and Europe
Unrestricted views/ individual and page-level exporting
No cost for views
Phone-verified mobile numbers
Compliance status
GDPR & CCPA compliant
GDPR compliant
High Value B2B Data
Global DNC lists check
Phone Verification
Verified Identity
Accurate Mobile

Cognism vs TAMI: Databases

TAMI states on its website that its patent technology has identified 7.7M eCommerce merchants around the world. However, this doesn’t necessarily mean the platform has each business’s contact details, only that they have identified them. 

Furthermore, they offer European market coverage but don’t stipulate which countries are included in the dataset. 

Cognism’s dataset offers the most complete coverage in the EMEA. The tool has EU and US research teams, making it a great option for anyone looking to find highly-targeted global leads, including NAM and APAC.

Quality is of utmost importance to Cognism, with phone-verified numbers, the most complete data in Europe and next-level mobile number coverage in the United States (2x more than other providers).

Why not get started with Cognism right away?

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Where do Cognism and TAMI get their data?

TAMI doesn’t mention how they get their data, only that they use patented AI technology. 

Cognism gathers data via its proprietary sources and fills in the gaps from third-party data providers, publicly available sources, manual research and strategic partnerships. 

Cognism ensures up-to-date and accurate B2B data via machine learning processes that check millions of data points daily. A team of in-house researchers verifies the data, ensuring accuracy and compliance. This stringent verification process applies to Cognism’s entire database.

However, Cognism takes data verification to the next level through its exclusive data asset, Diamond Data®.

Diamond Data® comprises phone-verified mobile numbers that make it 3x more likely you'll connect with your ideal customer. The team phone verifies mobile numbers and includes contacts specifically requested by customers leveraging the Diamonds-on-Demand® service.

Diamond Data® gives sales teams the ability to connect with 87% of prospecting lists. With companies seeing a 54% increase in mobile coverage and ROI increasing due to 70% of outbound meetings booked from Cognism mobiles. 

Here’s an infographic detailing the difference that calling factually correct, phone-verified mobiles can make 👇

more live conversations
of your list contactable
more mobiles than other providers
chance of reaching decision-makers
more live conversations
of your list contactable
chance of reaching decision-makers
more mobiles than other providers
Diamond Data®

More results from fewer calls

Break performance records with Cognism's phone-verified data for 3x connect rates and complete GDPR compliance.

Diamond Data® ensures your team connect with the right people, in their current role, at the correct company.

Comparing the pricing of TAMI and Cognism**

Cognism pricing

Cognism’s pricing model was created to overcome the scarcity mindset, allowing teams to prospect into their target accounts without worrying about credits. Its seat plans best suit individual contributors who:

  • Don’t want to worry about credits and volume.
  • Do want to get the best possible data for their target accounts.

Cognism users get unrestricted views and page-level exporting*. This includes emails, mobile numbers, firmographic data, technologies, sales trigger events, etc. All European and US data is visible from the get-go, allowing users to make informed decisions when exporting data to their systems.

Marketing and RevOps teams that need Cognism for list building and enrichment workflows can also access packages suitable for bulk exporting.

Cognism grants all its users access to the following:

  • The Cognism web app.
  • The Cognism Chrome Extension.
  • All available integrations.

In addition to this, users can add intent data and Diamonds-on-Demand® to their package.

TAMI pricing

According to its website, TAMI pricing includes two packages - TAMI Professional and TAMI 360. 

Packages are credit-based, with contact views that roll over every month and a cap of free searches after 1,000. 

What’s more, TAMI includes a charge for Salesforce as part of the license fee. TAMI 360 users get access to twelve unique search filters. Every package includes:

  • Chrome extension.
  • Direct dials.
  • Emails.
  • CRM integration.
  • Lead enrichment.
  • Salesforce dedupe.
  • Industry mapping.
  • CRM field mapping.
  • List sharing.
  • Dedicated Customer Success Manager.

**Pricing information for TAMI and Cognism is dependent on your company's needs. For accurate pricing, please contact your preferred data provider.

TAMI vs Cognism: Usability

The TAMI platform is easy to use, with intuitive filtering and helpful insights.

Cognism customers speak highly of the interface, usability and support: 

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Thinking of switching from TAMI?
Learn more about how Cognism helps you have more conversations with the people you WANT to do business with. Book a call with a data expert.

TAMI versus Cognism: Compliance

TAMI is GDPR compliant. There is no mention of DNC lists or CCPA compliance/alignment on its website or privacy policy. 

Cognism is GDPR and CCPA compliant and scrubs all mobile numbers against:

  • TPS/CTPS lists in the UK.
  • Do-Not-Call lists in the USA, Canada, Australia and European countries, including Germany, France, Spain, Ireland, Belgium, Croatia, Portugal, Sweden and more.

If a number is marked as TPS or DNC, it means that the user has opted out of receiving unsolicited phone calls by applying to the national do-not-call registry. 

Cognism allows admins to choose whether to hide or show contacts on DNC lists from reps. Meaning that its customers have complete confidence in the legality of its outreach.

The platform follows these compliance-based actions: 

  • A stringent B2B data verification process. 
  • Ensures all data is legally sourced and of the utmost quality.
  • Provides users with a notified database.
compliance image

 Customers like Corporate Traveller praise Cognism for its commitment to compliance:

“Compliance is a major factor when considering how best to access prospect data, and choosing a partner that can combine GDPR conformity, great coverage of the UK market and deliver constantly updated qualified mobile numbers and contact details meant Cognism was the right choice for us.”

Remember, choosing a provider serious about compliance isn’t only about ensuring you don’t incur a hefty fine but also that your teams can prospect confidently. 

Henderson Scott saw the effects of having quality, compliant data when they invested in Cognism: 

“Cognism is our comfort blanket when it comes to compliance.” 

“Whenever a prospect asks where we get their data from, we can confidently say that we’ve sourced their information from a reputable ISO 27001 and SOC Type II certification data company.” 

“With Cognism, you aren’t snowing yourself under with ICO complaints. I couldn’t recommend it enough.”

FAQs about TAMI vs Cognism

Cognism is the better choice for businesses looking for a sales intelligence platform that offers up-to-date, accurate data in an easy-to-use interface.

The quality of its verified mobiles and B2B emails are unmatched by TAMI, as are its extensive features and excellent customer service. 

So, if you’re looking for the best tool to help you reach out to potential leads and target customers, Cognism is the clear winner.

Yes, Cognism is an excellent alternative when comparing TAMI competitors. 

Cognism provides highly accurate and up-to-date contact information that helps sales and marketing teams find the information they need to make fewer calls, contact the most relevant people, and hit quota faster. 

Furthermore, Cognism has received overwhelmingly positive reviews from its users. In particular, many users praise its user-friendly interface, accurate data and excellent customer service.

How B2B sales and marketing teams use Cognism

Enough about Cognism vs TAMI. 

What do actual Cognism customers have to say about the tool? 

Try Cognism, a TAMI alternative

Cognism vs TAMI - who to choose? 

Cognism is a TAMI competitor with the most complete data in the EMEA and next-level mobile coverage in the US. Even better, it’s the only data provider actively phone-verifying mobile numbers, making it an excellent choice for global prospecting.

With Cognism, you get more:

✔️ More mobile numbers that go through to the right contacts. 

✔️ More confidence when prospecting.

✔️ More targeted leads.

✔️ And more incoming revenue.

Start making every month your best month. Book your demo today!