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Cognism, a Clearbit alternative

Clearbit is a notable provider of real-time marketing intelligence. But what if you’re looking for a Clearbit alternative?

Cognism is a premium B2B data provider with a global database and unparalleled data accuracy. Its database is fully compliant with the GDPR and the CCPA.

This page will help you make an informed choice between the two sales intelligence platforms. Use the menu below or scroll 👇 to view the comparison.

Cognism vs Clearbit | Data | Pricing | Compliance | G2 reviews | Why Cognism? | Try Cognism

Cognism vs Clearbit: how do they compare? 




Packages to suit business size 



Chrome extension



Web app



Intent data



Human-verified mobile numbers



Phone-verification/research on-demand service


Do-not-call lists in US and Europe


Compliance status

GDPR & CCPA compliant

Data processor only

How do Cognism and Clearbit collect and verify their data?

According to its website, Clearbit combines “over 250 public and private data sources”. These sources include “social profiles, company websites, legal filings, crowdsourcing, plus many more.”

Clearbit then enacts a four-stage verification process, the final stage being an accuracy check by its team of researchers.

Cognism gathers data via its proprietary AI technology. The data is verified by a team of data science experts and researchers, ensuring accuracy and compliance. This stringent verification process applies to Cognism’s entire database.

Cognism takes data verification to the next level through its exclusive data asset, Diamond Data®.

Diamond Data® comprises phone-verified mobile numbers that are 99% correct. Cognism’s data team achieves this high level of accuracy by following this process:

  • They call every mobile number marked as Diamond Data®.
  • They confirm the accuracy of the mobile number and the identity of the individual.

Diamond Data® gives sales teams the ability to have 7x more live conversations (Diamond Data® connect rates = ~20% vs. 3% industry standard).

See the difference that calling factually correct, human-verified mobiles can make 👇

Diamond Data

Want to see how much ROI you can get with Cognism? 

👉 Click to use our free ROI calculator 👈

How does Cognism’s pricing compare to Clearbit?

Clearbit’s pricing packages are flexible and “based on total ad spend, monthly web traffic, and database size and growth.” Custom quotes are provided on request.

Cognism’s pricing model is based on the idea of unrestricted prospecting. Its plans best suit individual contributors who:

  • Don’t want to worry about credits and volume.
  • Do want to get the best possible data for their target accounts.

Cognism users get unlimited access to its database in all plans. This includes emails, mobile numbers, firmographic data, technologies, sales trigger events and more. The data is visible from the get-go, giving users the ability to make informed decisions when exporting data to their systems.

All Cognism users are granted access to the following:

In addition to this, users are able to add intent data (powered by Bombora) and Diamonds-on-Demand® (Cognism’s research-on-demand service) to their package.

Cognism also offers credits as an add-on for bulk list-building workflows, used primarily by marketing and operations teams.

Get 25 free leads from Cognism.

What is the compliance status of Cognism and Clearbit?

Clearbit’s compliance credentials are not central to its marketing, being notably absent from its homepage.

Clearbit’s status on GDPR compliance can be found on this website page. It states that Clearbit is a data processor for the data it handles on behalf of its customers. Clearbit’s customers or partners are usually the data controllers.

This means that Clearbit encourages its customers to work with legal counsels “to determine how to reach out to data subjects in a GDPR compliant manner.” Clearbit considers its customers to be “ultimately responsible for adhering to their obligations as a data controller.”

Under “Additional Information”, Clearbit states:

“Customers using Clearbit content are responsible for establishing appropriate legal basis for reaching out to data subjects, including EU data subjects, before communicating with them (e.g. sending marketing emails, showing ads, cold calling, etc).”

For information on Clearbit’s CCPA status, please visit this website page.

Cognism is a GDPR compliant B2B data provider that keeps an eye on global regulations. Customers praise Cognism as a company that goes above and beyond on GDPR and CCPA compliance.

“Everything Cognism did [compliance wise] impressed us, from sending out emails to contacts, letting them know you have their data, plus giving them the choice to opt-in or opt-out. It was clear that Cognism took its compliance commitments very seriously. We didn’t see that same level of commitment from other companies.”

- Alexander Porter, Senior Business Development & Inside Sales Lead, Devo

Read the full case study: Devo: Scaling compliant outbound sales with Cognism

One key differentiator between Cognism and other providers is that Cognism scrubs all mobile numbers against: 

  • TPS/CTPS lists in the UK.
  • Do-Not-Call lists in the USA, Canada and European countries including Germany, France, Spain, Ireland, Belgium, Croatia, Portugal and Sweden.

If a number is marked as TPS or DNC, it means that the user has opted out from receiving unsolicited phone calls by applying to the national do-not-call registry. 

Cognism hides contacts that are on DNC lists, meaning that its customers have complete confidence in the legality of their outreach.

Get more information on Cognism’s compliance status courtesy of this video with Head of Legal, Aksa Kalam. Press ▶️ to watch.

Cognism vs Clearbit: G2 reviews


One Clearbit reviewer was not impressed with its data coverage. Click here to see the full review.

While this Cognism customer, when asked what they liked best about the platform, said:

“Quality of the data across many sectors. Coverage across multiple countries.”


One Clearbit user reported issues with the accuracy of its data. Click here to see their comments.

In contrast, Cognism’s data accuracy is frequently praised by its G2 reviewers:

“The data quality in the Cognism universe is excellent. We have been using the platform for over a year and have never seen more than 2-3% bounce rate from any of the data lists we've extracted.”


One Clearbit reviewer expressed some misgivings about its compliance status. Click here to read the review.

Cognism’s commitment to compliance is often spoken about positively in G2 reviews - such as this one, where the client is asked what they like best about the product:

“Contact details for the most relevant people I'm trying to reach in my industry. Fully GDPR compliant - THE most important for my business.”

What do other Cognism customers say about the platform? Press ▶️ to watch them go “Wow!” 


Why is Cognism a good alternative to Clearbit?

Cognism is a Clearbit alternative with complete, correct, compliant data in EMEA and the US. Even better, it’s the only data provider actively phone-verifying mobile numbers, making it a great choice for global B2B prospecting.

But if you’re looking for:

  • A platform that restricts your access to contact data.
  • A platform that isn’t fully GDPR and CCPA compliant.
  • Mobile numbers regardless of their DNC and TPS/CTPS status.
  • Direct dials/mobile numbers that aren’t manually verified.

Then Cognism is not for you.

Cognism prides itself on being a premium sales intelligence solution, offering the most accurate data on the market. 

This means:

  • Mobile numbers that are verified and factually correct.
  • A greater focus on data quality rather than quantity.
  • A simple, intuitive interface that’s easy to navigate.
  • GDPR and CCPA compliant data.
  • A fast and friendly support team who can assist you in real-time.

This is why Cognism is a good alternative to Clearbit:

  • More calls that go through to the right contacts ✔️
  • More confidence when prospecting ✔️
  • More hot leads ✔️
  • And more incoming revenue ✔️

What makes Cognism a good Clearbit alternative? Press ▶️ to watch our 90-second explainer video.

Try Cognism, a Clearbit alternative

Think Cognism is the Clearbit alternative for you? 

Book a demo with our sales team to see Cognism in action 👇

Cognism Demo