CEC Marketing Generates 40% of Leads With Cognism

The solution

How does CEC Marketing use Cognism?

“In terms of our workflow, I use Cognism’s Salesforce integration tool, which is great, and the process was simple to set up. It’s reassuring to have data securely stored within Salesforce without the need for downloads.”

“I didn’t need to double-check the data, which made my life so much easier!”

Dom continued: 

“I’ve used the Browser Extension in Salesforce if I’m looking for a mobile number for a specific contact on LinkedIn. I’ll use the Extension to get more information on a lead to help populate the mobile numbers.” 

Dom added: 

“I think Cognism’s AI Search is a cool feature and simple to use. For example, I can easily get a data count when I’m on a scoping call with a client.”

How does Cognism perform against its competitors?

Dom said: 

“Cognism has performed so much better in terms of highly accurate data, compared to other providers. That’s exactly why I knew they were the right fit.”

Has Cognism helped CEC Marketing reach new target markets?

“For sure! Our key target audience is in the UK, and Cognism has helped us gain new UK data, which we couldn’t access previously. Getting better quality data has worked so well for us, and our UK campaigns have succeeded.”

“Working with Cognism has been a total game changer!”

Dom added: 

“Outside of the UK, our recent campaigns have performed well, leading to a noticeable uplift, especially in the US.”

The results

How has Cognism helped CEC Marketing?

“Cognism has helped us gain new prospects for targeting our marketing campaigns. Particularly when it came to obtaining mobile numbers for our leads.”

“Since using Cognism, we’ve tracked a 35-45% increase in sign-ups for our marketing campaigns compared to previous providers. Around 40–50% of our campaign data comes from Cognism, and it drives a similar percentage of the leads generated for clients.” 

Dom added: 

“One of our key metrics is reaching a high email deliverability rate of 95-99% since using Cognism. Having this rate on every send is huge for us!  Now, we’re getting 100% success on campaigns, all thanks to Cognism’s data.”

Dom explained how Cognism has helped CEC Marketing with their operational efficiency: 

Have there been any other benefits to using Cognism?

Dom told us: 

“Cognism’s intent data has really helped convince our clients that there’s great potential when a lead comes through. You can show them there’s intent and share additional information.”

“It shows clients we’re using the best technology, giving everyone a boost and helping to build trust.” 

How did CEC Marketing find Cognism’s onboarding process and customer experience?

Here’s what Dom had to say about the onboarding experience: 

“Excellent! The team at Cognism is great, and the onboarding has been seamless. My questions were addressed promptly and efficiently. I truly felt valued throughout the whole process.” 

“Everyone was consistently generous with their time, and the check-ins have been exceptional. I’d give Cognism’s customer experience a 10 out of 10!” 

What are CEC Marketing’s top reasons for recommending Cognism to other organisations?

Dom shared some key reasons why he would recommend Cognism:

“I would 100% recommend Cognism. If you’re a company wanting to keep your data fresh and get new contacts, Cognism can help match specific companies to a hot list. They can compile lists, assess intent and enrich your existing prospects. It’s rare for data providers to offer this, which sets Cognism apart.”