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Comparing Cognism vs FlashInfo in 2025

Are you looking to speed up revenue?

Perhaps you’re looking for a solution that makes it easier to obtain prospect information.

Or do you want to supplement and enrich the database you’ve built with your existing provider?

FlashInfo by FlashIntel is a decent option, but Cognism might fit your business better.

Like FlashInfo, Cognism is a go-to-market Intelligence tool that helps B2B teams discover and connect with the right customers. Even better, it beats the scarcity mindset with unrestricted data views, limiting the need to continuously buy credits.*

In this article, we’ll explain how Cognism compares to FlashInfo so you can make an informed decision when choosing your next data provider. 

👇 Scroll to learn more about Cognism vs FlashInfo pricing, features, user reviews and more!

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Key features of Cognism vs FlashIntel

Cognism

Cognism aims to give businesses the right tools to contact the most relevant people and increase revenue month-on-month.

It supplies sales, marketing, RevOps and GTM leaders with an accurate global B2B database compliant with GDPR and CCPA data laws. Features include:

  • Accurate and up-to-date global contact database. 
  • Diamond Verified Phone Data®, which arms sales teams with phone-validated, factually correct mobile numbers.
  • The most complete data in the EMEA.
  • Intent data powered by Bombora.
  • Unrestricted views and individual and page-level exporting.*
  • Advanced contextual data points and sales trigger alerts.
  • CRM and sales engagement integration tools are included in every package.
*Subject to a generous fair usage policy

FlashInfo by FlashIntel

FlashIntel has a suite of tools and platforms for several roles, including data analysts and outbound recruiters. Features include:

  • Real-time enrichment.
  • People and company search.
  • In-market-timing (intent data for marketing).
  • ICP targeting.
  • Personalised messaging.
  • Sequence and cadence.
  • Email deliverability. 
  • Parallel dialling.
  • Flash Genie.
  • Account-based marketing.

See what you can do with Cognism

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What’s the difference between FlashIntel and Cognism?

FlashIntel provides users with a suite of tools and platforms for easier revenue generation. FlashInfo focuses on GTM, sales and marketing. FlashInfo packages are credit-based; many features only come with the higher tier packages.

Cognism’s core focus is ensuring users get the most accurate, compliant and quality data without the need for credits*. As a result, the tool has the most comprehensive EMEA dataset and quality cell phone number coverage in the US.

Here are a few more features to consider when comparing Cognism to FlashInfo:

Cognism
FlashInfo
Packages to suit business size
Cognism
✔️
FlashInfo
✔️
Chrome extension
Cognism
✔️
FlashInfo
✔️
Web app
Cognism
✔️
FlashInfo
✔️
Intent data
Cognism
✔️
FlashInfo
✔️
Phone-verification/ research on-demand service
Cognism
✔️
FlashInfo
✔️
Do-not-call lists in US and Europe
Cognism
✔️
FlashInfo
✔️
Phone-verified mobile numbers
Cognism
✔️
FlashInfo
✔️
Unrestricted views/ individual and page-level exporting
Cognism
✔️
FlashInfo
Compliance status
Cognism
GDPR & CCPA compliant
FlashInfo
GDPR & CCPA compliant

Cognism vs FlashInfo: Databases

High Value B2B Data
Global DNC lists check
Phone Verification
Verified Identity
Accurate Mobile

FlashInfo does not directly mention global data. However, its user directory includes data from the United States, India, China, Canada, the United Kingdom and Japan.

Moreover, it only tends to use European data as a selling point in comparisons

Cognism’s dataset offers the most complete coverage in the EMEA. The tool has EU and US research teams, making it an excellent option for anyone looking to find highly-targeted global leads, including NAM and APAC.

Quality is paramount to Cognism, with phone-verified numbers and the most complete data in Europe.

Why not get started with Cognism right away?

Here's 25 free leads for you!

Where do Cognism and FlashInfo get their data?

FlashInfo by FlashIntel states that its data comes from: 

  • Contributory network - data collected from users via email signatures, opt-in forms, and feedback.
  • Open Web - scrapes publicly available data. 
  • Data vendors and partnerships.

FlashInfo mentions a 6-step verification process for its data; however, it doesn’t go into great detail as to what that pertains to. The tool also announced human-verified phone numbers in 2023, but there has been limited discussion around the feature. 

Cognism gathers its contact data via proprietary sources. Then, it fills in the gaps from third-party data providers, publicly available sources, manual research and strategic partnerships. 

Cognism ensures up-to-date and accurate B2B data via machine learning processes that check millions of data points daily. An in-house team of researchers verify the data, ensuring accuracy and compliance. This stringent verification process applies to Cognism’s entire database.

However, Cognism takes data verification to the next level through its exclusive data asset, Diamond Data®.

Diamond Data® comprises phone-verified mobile numbers that make it 3x more likely you'll connect with your ideal customer. The team manually verifies mobile phone numbers with a phone call and includes contacts specifically requested by customers leveraging the Diamonds-on-Demand® service.

Diamond Data® gives sales teams the ability to connect with 87% of prospecting lists. With companies seeing a 54% increase in mobile coverage and ROI increasing due to 70% of outbound meetings booked from Cognism mobiles. 

Here’s an infographic detailing the difference that calling factually correct, human-verified mobiles can make 👇

3x
more live conversations
87%
of your list contactable
2x
more mobiles than other providers
9/10
chance of reaching decision-makers
3x
more live conversations
87%
of your list contactable
9/10
chance of reaching decision-makers
2x
more mobiles than other providers
Diamond Data®

More results from fewer calls

Break performance records with Cognism's phone-verified data for 3x connect rates and complete GDPR compliance.

Diamond Data® ensures your team connect with the right people, in their current role, at the correct company.

Comparing the pricing of FlashInfo and Cognism**

Cognism pricing

Cognism’s pricing model was created to overcome the scarcity mindset, allowing teams to prospect into their target accounts without worrying about credits.

Its seat plans best suit individual contributors who:

  • Don’t want to worry about credits and volume.
  • Do want to get the best possible data for their target accounts.

Cognism users get unrestricted views and page-level exporting*. This includes emails, mobile numbers, firmographic data, technologies, sales trigger events, etc.

All European and US data is visible from the get-go, allowing users to make informed decisions when exporting data to their systems.

Marketing and RevOps teams that need Cognism for list building and enrichment workflows can also access packages suitable for bulk exporting.

Cognism grants all its users access to the following:

In addition to this, users can add intent data and Diamonds-on-Demand® to their package. 

Packages

Packages suitable for individual prospecting with unrestricted views and individual & page-level exporting (up to 25 records at a time)* in all packages.

Flexible workflows

Custom packages with add-on credits for teams with operational workflows which need bulk-list building and exporting.

Global data

No extra charge for access to global and regional data — NAM, EMEA, and APAC included in all packages.

Premium add-ons

Manually verified cell phone numbers (Diamond Data®) and intent data powered by Bombora as add-ons.

FlashInfo pricing

The FlashInfo subscription offers five packages: Free, Growth, Professional, Advanced and Elite.

All FlashInfo pricing plans are credit-based with contact export limitations.

Starting packages include: 

  • Limited package credits.
  • Limited list management. 
  • Business email contact data.
  • Deliverability: multiple mailbox rotation and email warm-up. 

Personal emails, phone numbers and direct dials are only available on higher-tier packages along with its version of intent data for marketers (in-market timing engine), the power dialler and the data assurance program.

**Cognism and FlashInfo pricing information is dependent on your company’s needs. For accurate pricing, please contact your preferred data provider.

FlashInfo vs Cognism: Usability

FlashInfo offers an easy-to-understand and flexible platform.

Cognism customers speak highly of the interface, usability and support: 

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SalesIntelligence_MomentumLeader_Leader
LeadMining_HighestUserAdoption_Adoption
LeadMining_BestResults_Total
LeadMining_Leader_Americas_Leader
LeadIntelligence_Leader_Europe_Leader
LeadMining_Leader_EMEA_Leader

Thinking of switching from FlashInfo?

Learn more about how Cognism helps you have more conversations with the people you WANT to do business with. Book a call with a data expert.

FlashInfo versus Cognism: Compliance

FlashInfo is GDPR and CCPA-compliant. DNC list checking is not mentioned in its privacy policy.  

However, FlashInfo by FlashIntel mentions offering instantaneous compliance-related insights, as part of its Power Dialler. By connecting the tool, users can automate the process of DNC list cleanups, validate the consent collection processes and ensure that call recording guidelines are met.

There is no mention of which countries are covered or how the DNC list cleanups are validated for users.

Cognism is GDPR and CCPA compliant and scrubs all mobile numbers against:

  • TPS/CTPS lists in the UK.
  • Do-Not-Call lists in the USA, Canada, Australia and European countries, including Germany, France, Spain, Ireland, Belgium, Croatia, Portugal, Sweden and more.

If a number is marked as TPS or DNC, it means that the user has opted out of receiving unsolicited phone calls by applying to the national do-not-call registry. 

Cognism allows admins to choose whether to hide or show contacts on DNC lists from reps. Meaning that its customers have complete confidence in the legality of its outreach.

compliance image

The Cognism platform follows these compliance-based actions: 

  • A stringent B2B data verification process. 
  • Ensures all data is legally sourced and of the utmost quality.
  • Provides users with a notified database.

Customers like Corporate Traveller praise Cognism for its commitment to compliance:

“Compliance is a major factor when considering how best to access prospect data, and choosing a partner that can combine GDPR conformity, great coverage of the UK market and deliver constantly updated qualified mobile numbers and contact details meant Cognism was the right choice for us.”

Remember, choosing a provider serious about compliance isn’t only about ensuring you don’t incur a hefty fine but also that your teams can prospect confidently. 

Henderson Scott saw the effects of having quality, compliant data when they invested in Cognism: 

“Cognism is our comfort blanket when it comes to compliance.” 

“Whenever a prospect asks where we get their data from, we can confidently say that we’ve sourced their information from a reputable ISO 27001 and SOC Type II certification data company.” 

“With Cognism, you aren’t snowing yourself under with ICO complaints. I couldn’t recommend it enough.”

FAQs about FlashInfo by FlashIntel vs Cognism

Cognism is the better choice for businesses looking for a sales intelligence platform that offers up-to-date, accurate data in an easy-to-use interface. The quality of its verified mobiles and B2B emails are unmatched by FlashInfo, as are its extensive features and excellent customer service. 

So, if you’re looking for the best tool to help you reach out to potential leads and target customers, Cognism is the clear winner.

Yes, Cognism is an excellent alternative when comparing FlashInfo competitors. Cognism provides highly accurate and up-to-date contact information that helps sales and marketing teams find the information they need to make fewer calls, contact the most relevant people, and hit quota faster. 

Furthermore, Cognism has received overwhelmingly positive reviews from its users. In particular, many users praise its user-friendly interface, accurate data and excellent customer service.

Cognism prides itself on offering a simple solution with a strong focus on quality data. It is an EMEA leader with 2x more B2B contacts than other providers. This said it is also a leader when it comes to mobile data coverage in the US. Data is continuously updated with human-verified mobile numbers and a 16-step email verification process. Users can add Diamonds on Demand® for phone-verified contacts in less than 48 hours. 

While FlashInfo emphasises its strong European data coverage, the tool focuses on adding more features and functionality to its platform than data quality. The company mentions a 6-step verification process for its data; however, it doesn’t go into great detail as to what that pertains to. It also announced human-verified phone numbers in 2023, but there has been limited discussion around the feature.

FlashInfo and Cognism both integrate with Salesforce, Hubspot, Outreach, Salesloft and Zapier.

Additionally, FlashInfo integrates with Snowflake, and Cognism integrates with MS Dynamics and Pipedrive.

If you’d like to discuss Cognism integrations further, feel free to chat with a data expert

FlashInfo offers five packages: Free, Growth, Professional, Advanced and Elite, which may appear more affordable than Cognism. However, FlashInfo pricing plans are credit-based with contact export limitations.

Many G2 reviews mention the price being too high for the value they receive. 

This may be due to the credit-based system. Credits need to be purchased once they are used up, creating a scarcity mindset, which results in teams losing focus on selling.

Moreover, personal emails, phone numbers and direct dials are only available on higher-tier packages along with its version of intent data for marketers (in-market timing engine), the power dialler and the data assurance program.

Cognism packages include key capabilities and features designed to make prospecting as efficient as possible. Even better, Cognism data is unlimited*, which offers more value to teams, especially heavy diallers.

All Cognism plans include key capabilities and features designed to make prospecting as efficient as possible. Only Intent data and Diamonds-on-Demand® require an additional cost.

All Cognism packages are GDPR and CCPA-compliant, including DNC list scrubbing for 12 countries.

FlashInfo is a good tool for marketing, sales and recruiting teams with a large budget looking to prospect in Europe.

However, if you’re looking for a tool that makes it easier to cold call globally without limited credits and expensive add-ons, then Cognism is for you.

How B2B sales and marketing teams say they use Cognism

Enough about Cognism vs FlashInfo. 

Here's what actual Cognism customers have to say about the tool👇

Try Cognism, a FlashInfo alternative

Cognism vs FlashInfo - who to choose? 

Cognism is a FlashInfo competitor with the most complete data in the EMEA. Even better, it’s the only data provider actively phone-verifying mobile numbers, making it an excellent choice for global prospecting.

With Cognism, you get more:

✔️ More mobile numbers that go through to the right contacts. 

✔️ More confidence when prospecting.

✔️ More targeted leads.

✔️ And more incoming revenue.

Start making every month your best month. Book your demo today!