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Generating £500,000 of Revenue In 8 Months with Cognism

An enterprise logistics company uses Cognism’s B2B data to:

  • Generate £500,000+ worth of revenue in 2023.
  • Expand in the pharmaceutical sector, securing a £100,000 deal. 
  • Find verified emails and mobile numbers globally.
  • Seamlessly integrate with Salesforce.
Success Story Logo Light

£500,000

revenue generated.

£100,000

deal secured.

Company size:
10,000+ employees
Industry:
Courier, Delivery, Transportation and Logistics
HQ:
Oldbury, UK
Teams using:
Sales

This leading parcel distribution company is a renowned international logistics service operating globally. Known for its efficient logistics solutions and commitment to customer satisfaction, it has grown into one of the leading providers of express parcel delivery,

With a focus on innovation and sustainability, the company offers a wide range of delivery options, including next-day and same-day services, while implementing eco-friendly practices to minimise environmental impact.

Whether for personal or business needs, the company ensures reliable and swift delivery, earning trust and recognition as a premier choice in the parcel delivery industry.

The challenge

We interviewed the National Sales Manager.  

How did they first discover Cognism?

“The first we heard of Cognism was when a salesperson contacted us promoting it. We weren’t familiar with it initially.”

What problems was the company trying to solve?

“We were using a different sales intelligence tool at the time, which we still use alongside Cognism now. But it wasn’t giving us the contact details we needed, only generic emails.”

“Somebody then gave us a demo on LinkedIn and showed us how if you hover over a name, Cognism shows you that person’s contact details. That was really impressive and piqued our interest in continuing to explore the tool.”

Why did they choose Cognism?

“We didn’t look at any competitors. We just wanted to pinpoint the actual decision-makers, and the Cognism demo showed us exactly that.”

He added:

“It lets us search for titles like CEO or Operations Director and then pull their direct contact data, whether a mobile number or email address. That was the real attraction to us, and that’s why we selected Cognism in the end.”

The solution

Who is their target market?

“We prospect internationally and speak to anyone from CEOs to sole traders that sell on eBay from their homes. When targeting companies, it’s a broad target base of logistics sales leads, from owner to logistics manager.”

He explained the team’s workflows with Cognism:

“We utilise our original sales intelligence platform alongside Cognism.”

“We tend to notice that the team will pull information from our alternative platform because it allows us to search specifically for people that export out of the UK. They will then upload that to Cognism to find the specific contacts and correct contact data for outreach.”

“Alternatively, they’ll search those contacts on LinkedIn and pull the contact information from there using Cognism.”

“Then they can input these contacts into cadences and campaigns.”

How was the onboarding experience?

“We set up specific training for all users, and it was great. The Salesforce plugin was very straightforward and worked well from the offset.”

“When we didn’t quite see the uplift that we were looking for, Cognism provided us with  some more training, and then we saw a huge spike in usage.”

The results

We asked him what quantifiable success they’d seen from Cognism.

It helped us generate just over half a million pounds worth of revenue in 2023.”

“I expect this to go up in 2024 since we only implemented it in March and didn’t start tracking attribution accurately until June.”

He told us how Cognism helped to increase business in the pharmaceutical market:

Some of the bigger customers that we’ve brought on are in the pharmaceutical market. We won a company in this industry worth over £100,000 last year. That contact information came from Cognism, so it played a key role in that deal.”

The top reasons they recommend Cognism

1. Productivity

“I would have loved to have stuff like this when I was out on the road selling, and I often tell the team they don’t know how lucky they are to have Cognism available to them!”

“Gone are the days of driving around, following a map, banging on doors.  Cognism gives you accurate and relevant information on your prospects.”

2. Time-saving

“It saves us a lot of time from trying to contact the wrong people. It’s a great tool for getting specific with what you’re looking for and getting you through the door to engage with the right people.”

3. Morale-boosting

I’m inundated with members of the team asking me if they can have a licence, so we are considering getting some more. They’re eager for licences because it helps with lead sourcing, which undoubtedly contributes to the team’s morale and their ability to achieve targets.”

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