Cognism Connect
Handy sales and marketing info, easy-to-use guides, helpful tips, and resources about:
Cold Calling

10 of the Best Voicemail Scripts for Cold Calling in 2025
Need a cold callback after reaching a prospect's voicemail? We’re sharing the best cold calling voicemail script for B2B sales. Click to see them!
Sales

Date-a-vendor Outbound Playbook: From Cold Outreach to Committed Relationships
Turn cold outreach into pipeline. Learn how to target and personalise outbound across email, phone, ads and more, for connections that actually convert.
Webinars
Catch up on these value-packed Loop Live sessions from expert guests, digging into what works today in the modern marketing landscape.
Demand Generation

Date-a-vendor Outbound Playbook: From Cold Outreach to Committed Relationships
Turn cold outreach into pipeline. Learn how to target and personalise outbound across email, phone, ads and more, for connections that actually convert.
Lead Generation

What Is Lead Scoring? Definition, Models, Best Practices
Uncover the secrets of lead scoring. Explore definitions, models, and best practices to streamline your sales funnel and prioritise leads effectively.
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Whether you are a beginner or an expert in the B2B space, our aim is to give you actionable sales and marketing tutorials so you can keep up to date with the latest B2B sales and marketing strategies.
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Discover the latest insights from a wide range of sales and marketing leaders, as they unpack how B2B buying behaviour has changed.
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Posts by Emma Sands
Emma Sands is a Customer Marketing Manager at Cognism. She is a strategic marketer with a focus on customer retention and advocacy.

Accelerating Sales Efficiency with Cognism’s Diamond Data®
Henderson Scott, the global talent partner for digital professionals, uses Cognism’s Diamond Data® to accelerate lead generation. Click to read more!
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DACH Data Provider: Why Certifaction Chose Cognism
Switzerland-based start-up Certifaction chose Cognism as its DACH data provider, gaining 300 leads in its first few weeks. Click to read the case study!

Slalom Generates $400k of Opportunities With Cognism
Slalom, the leading global technology consultancy, uses Cognism to ramp up outbound prospecting and streamline revenue operations. Click to read more!

Achieving Up To 60% Open Rates With Cognism’s Emails
Tharsus, the leading UK advanced manufacturer, uses Cognism’s verified email addresses to achieve up to 60% open rates. Click to read more!

Cognism Earns 35 Badges in G2’s Spring 2023 Report
Cognism receives 35 badges in G2's Spring 2023 Awards and is nominated as the leader in 7 categories. Read the full press release here.

How Cognism's Salesforce Integration Saves Prospecting Time
London-based creative communications agency, Frank, Bright & Abel, uses Cognism’s Salesforce integration to cut prospecting time. Click to read more!

StoreForce See ROI from Cognism with 41% Positive Reply Rate
StoreForce, a Retail Operations management tool built by retailers for retailers, gains ROI from Cognism’s accurate email addresses. Click to read more!