Demand Generation

Enterprise Marketing: Cognism’s ABM Strategy

How do you target enterprise accounts when they have 1.8x businesses trying to catch their attention? Read Cognism's ABM strategy to find out.

Featured this month

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Sales

Expanding Your Business Into Europe: Cognism’s Mistakes & Successes

Revenue Operations

How to Create A Sales Territory Plan [Guide + Examples]

Marketing

How to Expand Your US Business in the UK: 11 Best Strategies

Sales

GTM AI: How Cognism Uses AI to Accelerate Go-to-market Motions

Cold Calling

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Buy Phone Database: Direct Phone Lists In The US & EMEA

Discover accurate cell phone number lists in NAM, EMEA, and APAC. Check out the best databases to buy phone lists suited to your needs.

Cold Calling Examples From Real Life: What (Not) To Say

Looking for the best B2B cold calling examples? Click to see some examples of great and bad cold calls from sales experts Ryan Reisert and Josh Braun.

How to Stay Motivated While Cold Calling: 7 Tips and Tricks

Cold calling can be daunting, but staying motivated is key! Discover 7 essential tips and tricks to boost your confidence and drive success in your calls.

View all Cold Calling

Sales

Multithreading Sales: Guide to Closing Big Deals Fast

Learn the multithreading sales approach to hit quota & boost sales with this guide. Click to discover actionable tips & advantages for your B2B team!

11 Best B2B Contact Databases for Sales and Marketing Leads

Discover the top 11 B2B contact databases that can elevate your sales and marketing efforts! Find quality leads and grow your business with ease.

How Openprise Uses Cognism to Maximise Outbound Efforts

Find out how RevOps platform Openprise uses Cognism and AI to maximise its outbound efforts. Click to read the case study.

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Demand Generation

Expanding Your Business Into Europe: Cognism’s Mistakes & Successes

We've done some trial and error when it comes to EU expansion. And we've learned a lot! Click to read Cognism's experiences expanding into EU markets.

Enterprise Marketing: Cognism’s ABM Strategy

How do you target enterprise accounts when they have 1.8x businesses trying to catch their attention? Read Cognism's ABM strategy to find out.

B2B Influencers: How to Work With Them to Build a Media Machine

B2B Influencers: How to Find and Work With Them

You've heard of influencers in B2C, but are you using them in your B2B marketing? Click to read how you can utilise B2B influencers for demand generation.

View all Demand Generation

Lead Generation

B2B Lead Generation Software: 30 Best Paid and Free Tools

Stop wasting time manually generating leads. We’ve curated a list of the best lead-generation tools to help you find, segment, nurture & convert B2B leads.

11 B2B Data Enrichment Tools [+How to Choose]

With data enrichment tools, you can update incorrect or incomplete fields to generate more revenue. Compare the best B2B data enrichment software!

15 Lead Enrichment Tools: List of the Best for 2024

Power your sales team with lead enrichment tools to increase conversions! Click to read the list of the best tools available right now!

View all Lead Generation

Binal Raval

Demand Generation Content Executive

I have a strong interest in the evolving world of demand generation, and what this means from a content marketing perspective. I’m always on the hunt for the latest tactic or trend, in order to ensure my content stays top of mind.

One of my favourite parts of being a content creator, is being able to execute on the podcast for sales people: Redefining Outbound. All the way through from sourcing the guest, through to the edit and snippets, I’m making sure the message of the guest is conveyed in the strongest way possible.

Expertise

Cold calling and why it’s not a dead outbound channel
Outbound strategy more generally - such as the importance of an ABM model
The foundations of personalisation in outreach
The modern-day sales funnel and buying journey

Education

University of York: BA History Graduated with a 2:1

How to Put the ‘Person’ Back Into Outbound Personalisation

Personalisation is an ever-changing concept. Learn more in this article on how to personalise your sales for more effective outreach.

What Are Sales Channels and Which Ones Should You Use?

What are sales channels? Why are they important? Which ones should you use to contact customers? Find out in this ultimate guide.

The Modern Sales Funnel: How to Create & Measure for Conversions

Do traditional sales funnels still work? In this guide, find out how to build a modern sales funnel for more conversions and happier customers.

Ultimate CISO Cold Calling Script: Book Meetings With CISOs

What keeps a CISO up at night? When should you call them? Find out the answers to this, plus more in our tailored cold calling script.

Selling To The CIO: The Ultimate CIO Cold Calling Script

If you’re struggling to dial and book meetings with CIOs, it’s because your outreach isn’t personalised enough. Find out more in our cold calling script.

The Importance of the Qualitative Mindset in Sales

Sellers need to focus on leads that’ll convert in order to build quality pipeline. This requires a mindset shift from quantity to quality. Find out more.

Cross-Channel Engagement: the Recipe for Closing Deals

Cross-channel engagement across different decision-makers is the power to win outbound. Why? We're in a new era of selling. Find out more in this article.

How to Hire and Train Outbound Teams for Scalable Success

Hiring and onboarding can be the make or break thing for sales leaders scaling outbound teams. Read more insights from sales leaders in this article.

Building Your Outbound Sales Team: From Hire 1 To Hire 100+

Patience is a virtue. Sales leaders should remember this when scaling their outbound team from one level to the next. Read more in this article.