Buyer centricity: why it's important for sales development
Buyer centricity as a movement, has taken off. And we spoke to Shabri Lakhani, CEO and Founder at SalesWorks. She shared how to approach and execute it.
Subject matter experts: why and how to use them in B2B marketing
Subject matter experts: they're B2B marketing's secret weapon. Why? Find out by reading this article! Featuring insights from Cognism's marketing leaders.
TikTok and micro-influencing in B2B marketing
TikTok has got the potential to be a huge hit for B2B marketers. Read to find out why from Todd Clouser, Lead Brand Marketing Manager at Refine Labs.
Rebranding in the demand gen era: Cognism’s tips and tricks
Rebranding isn't a set-and-forget exercise. You can use it to enhance everything you do. Find out more in this article, from 3 Cognism marketing experts.
Paid ads: Cognism’s experiment (with real-life example)
The secret to success with paid ads is to experiment - a lot! And in this article, you'll get insights from our Demand Gen Head Fran on how it might look.
How to get more women into sales
The lack of women in sales is an ongoing issue. But what needs to change, and how? Find out in this article, featuring insights from some women in sales.
Diversity and training in B2B sales: what needs to change?
Sales teams have to change. Otherwise B2B companies are going to be left behind. This article featuring insights from Ashleigh Early will explain why.
Juro's 6 competencies for hiring BDRs
The world of hiring SDRs and BDRs has changed. And Joe Porter from Juro is someone who's understood just that. Check out his insights in this article.
Finding the perfect match: Cognism's rebrand journey
Rebranding is a marathon - not a sprint. We've just been on the journey ourselves and found there's lots to think about. Find out more in this article.