B2B Data

Featured

AI in Go-to-Market Is Only as Strong as the Data Behind It

AI is transforming go-to-market, but without high-quality data, it risks scaling bad decisions. Here’s why data readiness is the real competitive edge.

B2B Data

Spotlight

Data Platform Governance: The B2B Guide to Trusted Data

GTM Expansion

Spotlight

What is a Go to Market Strategy? Guide for Enterprises

Binal Raval

Demand Generation Content Executive

I have a strong interest in the evolving world of demand generation, and what this means from a content marketing perspective. I’m always on the hunt for the latest tactic or trend, in order to ensure my content stays top of mind.

One of my favourite parts of being a content creator, is being able to execute on the podcast for sales people: Redefining Outbound. All the way through from sourcing the guest, through to the edit and snippets, I’m making sure the message of the guest is conveyed in the strongest way possible.

Expertise

Cold calling and why it’s not a dead outbound channel
Outbound strategy more generally - such as the importance of an ABM model
The foundations of personalisation in outreach
The modern-day sales funnel and buying journey

Education

University of York: BA History Graduated with a 2:1

Sales Outbound Thought Leadership

What Are Sales Channels and Which Ones Should You Use?

What are sales channels? Why are they important? Which ones should you use to contact customers? Find out in this ultimate guide.

Sales Featured Main Thought Leadership

The Modern Sales Funnel: How to Create & Measure for Conversions

Do traditional sales funnels still work? In this guide, find out how to build a modern sales funnel for more conversions and happier customers.

Sales Cold Calling Scripts Thought Leadership

Ultimate CISO Cold Calling Script: Book Meetings With CISOs

What keeps a CISO up at night? When should you call them? Find out the answers to this, plus more in our tailored cold calling script.

Sales Scripts Thought Leadership

Selling To The CIO: The Ultimate CIO Cold Calling Script

If you’re struggling to dial and book meetings with CIOs, it’s because your outreach isn’t personalised enough. Find out more in our cold calling script.

Sales Cold Calling Scripts Thought Leadership

Ultimate CFO Cold Calling Script: Book Meetings With CFOs

Cold calling CFOs can be daunting, but all you need is a tailored script. Click to see Cognism's cold call script for CFOs, including tips and templates.

Cold Calling Scripts Thought Leadership

Ultimate CMO Cold Calling Script: Book Meetings With CMOs

Cognism's SDRs use a cold calling script to engage and book meetings with CMOs. Read this blog to get the script and ace your next cold call with a CMO!

The Cognism Blog

Cognism Connect

Binal Raval

Expertise

Education

Posts by Binal Raval

Reach the right people, faster

An average of 20-40% pipeline increase for Cognism customers.