The Ultimate Guide To Working With Buying Champions
The relationship between sellers and buying champions is arguably one of the most important ones in the deal. Find out more in this article.
How to Build and Scale a B2B Marketing Media Engine
What is a B2B marketing media engine? How do you build and scale it? Find out more in this article, with insights from Cognism's marketing leaders.
How to Identify Risky Sales Deals and Improve Pipeline
When it comes to evaluating sales deals, extensive deal inspection is the secret to an efficient sales process. Read this article to find out more.
The Ultimate CISO Cold Calling Script: Book Meetings With CISOs
What keeps a CISO up at night? When should you call them? Find out the answers to this, plus more in our tailored cold calling script.
Selling To The CIO: The Ultimate CIO Cold Calling Script
If you’re struggling to dial and book meetings with CIOs, it’s because your outreach isn’t personalised enough. Find out more in our cold calling script.
How to Modernise the Sales Funnel
Sales funnels still work in this era of outbound. But the power within the funnel has shifted from sellers to buyers. Find out more in this article.
The Importance of the Qualitative Mindset in Sales
Sellers need to focus on leads that’ll convert in order to build quality pipeline. This requires a mindset shift from quantity to quality. Find out more.
How to Put the ‘Person’ Back Into Outbound Personalisation
Personalisation is an ever-changing concept. Learn more in this article on what it means to be personalised in this new era of outbound.
The Characteristics of Modern B2B Buying and Why Sellers Should Care
What does it mean to say that B2B buying has changed? Find out about B2B buying characteristics and why sellers should care. Click to read the blog.