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Cognism Connect

Handy sales and marketing info, easy-to-use guides, helpful tips, and resources about:

Cold Calling

What to do on a sales call?
The 5 Things You Need to Do on Every Sales Call
Out of the many ways to approach sales calls, we've picked 5 key things to do on every sales call. Don't just wing it - read the rules our SDRs follow.
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Death of the Office Landline
Are office landlines a thing of the past? And if so, is it harder to get hold of crucial B2B decision makers? Click to read Ryan Reisert's insights.
How To Refine Your Cold Calling Process
How To Refine Your Cold Calling Process
Practice makes perfect when it comes to cold calling. Kevin Hopp said it also comes down to knowing the quality of the dials. Read more in this article.
View all Cold Calling

Sales

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What Do Sales Leaders Want From Marketing?
Ever wondered what sales leaders want from their company marketing team? Click to read exactly what these experts need and want from marketing.
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Accelerating Your Sales Career With Aaron Ross and Ryan Reisert
Want to be successful in sales? Learn from the greats! Click to read Aaron Ross and Ryan Reisert's advice for accelerating your sales career.
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How to Hire and Train Outbound Teams for Scalable Success
Hiring and onboarding can be the make or break thing for sales leaders scaling outbound teams. Read more insights from sales leaders in this article.
View all Sales
Cold Calling Live Episode 4 pullthrough

Webinar

Real world examples from live cold calls.

Live coaching and training from Morgan and Dave.

Demand Generation

The Top B2B Marketing Podcasts
The Top B2B Marketing Podcasts for 2023
Listen to the best brains in B2B marketing and their hints, tips & hacks. See our list of the top titles, including Revenue Champions, Exit Five and more.
6 B2B Marketing Trends for 2023 + Takeaways
6 Key B2B Marketing Trends and Predictions for 2023
B2B success starts with following the trends. Click to see 6 key B2B marketing trends a range of experts predict will make a big impact in 2023!
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Leading Marketing Through a Recession with Alice de Courcy
Leading a marketing organisation is difficult enough without throwing a recession into the mix. Read Alice de Courcy's advice for fellow marketing leaders.
View all Demand Generation

Lead Generation

generate-leads
How to Generate Sales Leads for Your Business?
Learn how to generate more leads for your business in 9 proven ways. We're including expert tips to increase conversions and get more satisfied customers!
The Problem With Gated Content Campaigns
The Problem With Gated Content Campaigns
An email address for some quality content. The perfect transaction! Does giving away contact details mean they have intent to buy? Let’s explore…
The Unboring Role Of A B2B Marketer
The Unboring Role Of A B2B Marketer
B2B marketing is a snooze fest, right? It doesn’t have to be! Free marketers from boring lead gen tasks and let them bring *unboring* to B2B.
View all Lead Generation

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Posts by Binal Raval

Binal Raval is a Content Writer at Cognism. She's interested in the rise of demand gen tactics and what this will mean for B2B sales and marketing.
How to Hire and Train Outbound Teams for Scalable Success
Hiring and onboarding can be the make or break thing for sales leaders scaling outbound teams. Read more insights from sales leaders in this article.
Building Your Outbound Sales Team: From Hire 1 To Hire 100+
Patience is a virtue. Sales leaders should remember this when scaling their outbound team from one level to the next. Read more in this article.
Sales Leaders And Their Outbound Teams: Nailing It Before Scaling It
Scaling your outbound sales team starts with preparation. That’s the secret to success. Find out more in this article, with insights from sales leaders.
A Worked Example Of A Demand Generation Campaign
There’s so much to think about when you embark on campaigns in the demand gen world. That’s why it’s useful to see an example. Read more in this article.
Chatting With Chet Lovegren (Using Content in Sales & More)
Sales isn’t about traditional tactics anymore. It takes thinking out of the box to truly make an impact. Chet Lovegren explains how in this article.
How To Refine Your Cold Calling Process
Practice makes perfect when it comes to cold calling. Kevin Hopp said it also comes down to knowing the quality of the dials. Read more in this article.
Reframing the Meaning of Hard Work in Sales
Any sales role requires hard work and discipline. But, it also requires a productive approach. Find out more featuring insights from Nick Cegelski.
The Ultimate Cold Calling Script for CFOs
Cold calling CFOs can be daunting. But nobody expects you to be a finance expert. You just need a tailored script. Find out more in this article.
How to Use Humour in B2B Marketing
At first, humour and B2B marketing may not appear connected. But, it's the opposite. Find out why using humour is important, with insights from our team.

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