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Cognism Connect

Handy sales and marketing info, easy-to-use guides, helpful tips, and resources about:

Cold Calling

Why cold calling is killing your mojo (and how to get it back)
Your calls aren't being answered. You don't know what to say. You keep getting rejected. You've lost your cold calling mojo! Read this blog to get it back.
Objection Handling: 5 Steps For Sales Success in 2022 + script
Improve your objection handling skills with our five step framework for sales success, pricing objection script & tips on resolving objections. Read more!
20 Examples of Common Sales Objections With Responses (2022)
Don't let sales objections keep you from closing a deal. Click for 20 examples of common objections and responses for how to overcome them in 2022.

Sales

Buyer centricity: why it's important for sales development
Buyer centricity as a movement, has taken off. And we spoke to Shabri Lakhani, CEO and Founder at SalesWorks. She shared how to approach and execute it.
Why cold calling is killing your mojo (and how to get it back)
Your calls aren't being answered. You don't know what to say. You keep getting rejected. You've lost your cold calling mojo! Read this blog to get it back.
Objection Handling: 5 Steps For Sales Success in 2022 + script
Improve your objection handling skills with our five step framework for sales success, pricing objection script & tips on resolving objections. Read more!
Cold Calling Live Episode 4 pullthrough

Webinar

Real world examples from live cold calls.

Live coaching and training from Morgan and Dave.

Demand Generation

The problem with eblasts
Eblasts are standardised emails sent to lists of recipients with no personalisation, and they're exactly as boring as they sound. We break it down here.
Subject matter experts: why and how to use them in B2B marketing
Subject matter experts: they're B2B marketing's secret weapon. Why? Find out by reading this article! Featuring insights from Cognism's marketing leaders.
TikTok and micro-influencing in B2B marketing
TikTok has got the potential to be a huge hit for B2B marketers. Read to find out why from Todd Clouser, Lead Brand Marketing Manager at Refine Labs.

Lead Generation

The problem with eblasts
Eblasts are standardised emails sent to lists of recipients with no personalisation, and they're exactly as boring as they sound. We break it down here.
Ditch the ebook: Content planning after lead gen liberation
Building enormous ebooks for lead generation is boring. In this article, we look at content planning possibilities beyond lead generation.
Are you finding B2B marketing boring?
Are you bored of being a B2B marketer? In this article, Cognism reveals the tactics that will rescue you from B2B boredom in 2022.

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Posts by Binal Raval

Binal Raval is a Content Writer at Cognism. She's interested in the rise of demand gen tactics and what this will mean for B2B sales and marketing.

Buyer centricity: why it's important for sales development
Buyer centricity as a movement, has taken off. And we spoke to Shabri Lakhani, CEO and Founder at SalesWorks. She shared how to approach and execute it.
Subject matter experts: why and how to use them in B2B marketing
Subject matter experts: they're B2B marketing's secret weapon. Why? Find out by reading this article! Featuring insights from Cognism's marketing leaders.
TikTok and micro-influencing in B2B marketing
TikTok has got the potential to be a huge hit for B2B marketers. Read to find out why from Todd Clouser, Lead Brand Marketing Manager at Refine Labs.
Rebranding in the demand gen era: Cognism’s tips and tricks
Rebranding isn't a set-and-forget exercise. You can use it to enhance everything you do. Find out more in this article, from 3 Cognism marketing experts.
Paid ads: Cognism’s experiment (with real-life example)
The secret to success with paid ads is to experiment - a lot! And in this article, you'll get insights from our Demand Gen Head Fran on how it might look.
How to get more women into sales
The lack of women in sales is an ongoing issue. But what needs to change, and how? Find out in this article, featuring insights from some women in sales.
Diversity and training in B2B sales: what needs to change?
Sales teams have to change. Otherwise B2B companies are going to be left behind. This article featuring insights from Ashleigh Early will explain why.
Juro's 6 competencies for hiring BDRs
The world of hiring SDRs and BDRs has changed. And Joe Porter from Juro is someone who's understood just that. Check out his insights in this article.
Finding the perfect match: Cognism's rebrand journey
Rebranding is a marathon - not a sprint. We've just been on the journey ourselves and found there's lots to think about. Find out more in this article.

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