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The Demand Gen Playbook Inside Inbound 2026 State of Outbound 2026 Diary of a first-time CMO Cold Calling Report 2025 Marketing Live Events International Expansion Zone Date-a-vendor SDR Zone
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Cognism Connect

Handy sales and marketing info, easy-to-use guides, helpful tips, and resources about:

Cold Calling

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The Best Cold Calling Strategy to Live By in 2026
Discover the best cold calling strategy for 2026 with 5 data-backed tips to boost connect rates, shorten calls and book more high-quality meetings.
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The Top 5 Ways to Book More Qualified Meetings From Cold Calls
Discover five data-backed cold calling tactics to boost connect rates, handle objections and book more high-intent meetings in 2026 without extra dials.
Outbound resource
5 Steps to a Winning Outbound Strategy in 2026
Build a winning outbound strategy for 2026. Learn how phone-first outreach, quality data and smart multi-channel rhythms drive predictable revenue.
View all Cold Calling

Sales

Cold calling strategy resource card image
The Best Cold Calling Strategy to Live By in 2026
Discover the best cold calling strategy for 2026 with 5 data-backed tips to boost connect rates, shorten calls and book more high-quality meetings.
Book more qualified meetings cold calling resource image
The Top 5 Ways to Book More Qualified Meetings From Cold Calls
Discover five data-backed cold calling tactics to boost connect rates, handle objections and book more high-intent meetings in 2026 without extra dials.
Outbound resource
5 Steps to a Winning Outbound Strategy in 2026
Build a winning outbound strategy for 2026. Learn how phone-first outreach, quality data and smart multi-channel rhythms drive predictable revenue.
View all Sales

Webinars

Catch up on these value-packed Loop Live sessions from expert guests, digging into what works today in the modern marketing landscape.

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The Loop Live: Paid Social Strategy and Ad Creative Deep Dive
1:20:07
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Marketers can't rely on outdated tactics!
1:00:01
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Easy Mode Content Strategy: How We Implement it at Cognism
1:08:49

Demand Generation

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How SMBs Can Run Enterprise-Level ABM on a Lean Budget
ABM is often seen as an activity reserved for enterprises, but SMBs can still benefit from ABM strategies. Learn how SMBs can do ABM!
CRO tests
12 Website Conversion Rate Optimisation Tests You Can Steal
We’re sharing 12 of our recent CRO test wins that helped to optimise our conversion rate. Quick wins, easy fixes, real results.
Marketing Mistakes
6 Common Marketing Mistakes (and How to Solve Them)
Marketing is a minefield of possible mistakes. Here are six common marketing mistakes, and how a group of marketing experts avoided making them.
View all Demand Generation

Lead Generation

Best B2B Data Enrichment Tools
12 B2B Contact Data Enrichment Tools [+How to Choose]
With data enrichment tools, you can update incorrect or incomplete fields to generate more revenue. Compare the best B2B data enrichment software!
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How to Build an Email List: 15 Fresh and Easy Ways
Struggling with your email list building? Click to discover 15 fresh and easy ways to build an effective email list for B2B marketing and sales!
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How to Identify B2B Target Audience & Contact Them?
Identifying your B2B target audience and market helps companies deliver better marketing campaigns to their core customer base. Click to find out more.
View all Lead Generation

We're on YouTube

Whether you are a beginner or an expert in the B2B space, our aim is to give you actionable sales and marketing tutorials so you can keep up to date with the latest B2B sales and marketing strategies.

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12 Best Sales Tactics to Close More Deals
12:31
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How to Find Decision Makers in a Company
06:06
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11 Best Strategies to Improve B2B Sales
09:19
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13 Lead Generation Strategies That Work
08:06
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Free Leads: 10 Ways to Find Them Online
06:10
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How to Build a Cold Call List That Converts
5:35
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Sales Acceleration: How to Speed Up Sales
5:55
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Direct Dials: How to Find Phone Numbers for Sales
3:51
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What is account-based marketing?
09:50
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LinkedIn Marketing Guide
10:14

Check out our Podcasts

Discover the latest insights from a wide range of sales and marketing leaders, as they unpack how B2B buying behaviour has changed.

Author Blog Page - Images_Binal Raval

Binal Raval

Demand Generation Content Executive

I have a strong interest in the evolving world of demand generation, and what this means from a content marketing perspective. I’m always on the hunt for the latest tactic or trend, in order to ensure my content stays top of mind.

One of my favourite parts of being a content creator, is being able to execute on the podcast for sales people: Redefining Outbound. All the way through from sourcing the guest, through to the edit and snippets, I’m making sure the message of the guest is conveyed in the strongest way possible.

Expertise
  • Cold calling and why it’s not a dead outbound channel
  • Outbound strategy more generally - such as the importance of an ABM model
  • The foundations of personalisation in outreach
  • The modern-day sales funnel and buying journey
Education
  • University of York: BA History Graduated with a 2:1

Posts by Binal Raval

 
What Are Sales Channels and Which Ones Should You Use?
What are sales channels? Why are they important? Which ones should you use to contact customers? Find out in this ultimate guide.
The Modern Sales Funnel: How to Create & Measure for Conversions
Do traditional sales funnels still work? In this guide, find out how to build a modern sales funnel for more conversions and happier customers.
Ultimate CISO Cold Calling Script: Book Meetings With CISOs
What keeps a CISO up at night? When should you call them? Find out the answers to this, plus more in our tailored cold calling script.
Selling To The CIO: The Ultimate CIO Cold Calling Script
If you’re struggling to dial and book meetings with CIOs, it’s because your outreach isn’t personalised enough. Find out more in our cold calling script.
Ultimate CFO Cold Calling Script: Book Meetings With CFOs
Cold calling CFOs can be daunting, but all you need is a tailored script. Click to see Cognism's cold call script for CFOs, including tips and templates.
Ultimate CMO Cold Calling Script: Book Meetings With CMOs
Cognism's SDRs use a cold calling script to engage and book meetings with CMOs. Read this blog to get the script and ace your next cold call with a CMO!

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