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Demand Generation

The Ultimate Guide to eBook Marketing: Revised Strategies for 2024

eBooks are an important part of many B2B marketers’ strategies. But we’re thinking about them all wrong. Click to read Cognism’s updated eBook philosophy.

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Sales

Data Efficiency & Consistency First: H1 '23 at Cognism

Demand Generation

How Cognism Optimised Its Marketing Pipeline in 2023

Demand Generation

Why the SaaS Marketing Funnel Doesn’t Work

Content Marketing

Updating Our SEO Strategy: Money Keywords

Cold Calling

Find CEOs’ Phone Numbers in Your Target Accounts [Guide]

Call CEOs legally and efficiently with Cognism's phone-verified mobile numbers. It's the best way to source CEO phone numbers in the US, UK and Europe.

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The Top Cold Calling Success Rates for 2023 Explained

Does cold calling still work? How effective is it in 2023? What are the cold calling success rates? Click to discover the answers to these questions & more

Can You Still Cold Call Under GDPR?

The GDPR isn’t here to ban B2B cold calling. Instead, it aims to make it more responsible, which is good news for us all. Click to find out more.

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Sales

How to Identify Risky Sales Deals and Improve Pipeline

When it comes to evaluating sales deals, extensive deal inspection is the secret to an efficient sales process. Read this article to find out more.

9 Clearbit Competitors & Best Alternatives [2023]

Looking for Clearbit competitors? We’re comparing Clearbit alternatives, their data, features, and pricings, so you can find a provider that suits your needs.

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How Plandek Streamlines Prospecting with Cognism’s Chrome Extension

Plandek transforms prospecting from a marketing and sales perspective with Cognism's Chrome Extension and WebApp.

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Demand Generation

The Ultimate Guide to eBook Marketing: Revised Strategies for 2024

eBooks are an important part of many B2B marketers’ strategies. But we’re thinking about them all wrong. Click to read Cognism’s updated eBook philosophy.

How to Plan and Execute the Perfect Marketing Experiment

The best way to see if your marketing idea works is to try it! Read this blog to find out how to plan and execute the perfect marketing experiment.

Demand Generation vs Lead Generation: The Main Difference

Learn the main differences between demand generation vs lead generation and how to implement both strategies to achieve the best marketing results.

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Lead Generation

Lead Generation for IT & Technology Companies [12 Strategies]

Lead generation for IT, technology and software companies requires strategies to guarantee fast growth. Learn how to generate leads for your SaaS company.

How to Build an Email List: 9 Winning Tactics

To grow a business, you need contact data. You need email addresses. You need a list. Click to see Cognism's crash course in email list building!

Lead Automation: How It Grows Your Sales and Marketing Funnel

Ever wondered how to make lead generation more efficient? The secret is sales lead automation. This article will tell you everything you need to know.

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Cognism's Guide to B2B Data Compliance in 2023

Data compliance might not be the coolest topic! But it’s a vital component in any successful B2B company. Read on for tips from the Cognism team.

How to Get More Women Into Sales

The lack of women in sales is an ongoing issue. What needs to change and how? Find out in this blog, featuring insights from Cognism's sales and HR teams.

Real Live Cold Calling

Want to improve your sales skills? Get tips and tricks from Cognism's Cold Calling Live sessions! Click for advice on discovery, objections and more.

LinkedIn Voice Messaging: The Complete Guide for B2B Sales Reps

LinkedIn voice messaging should be part of every SDR's outreach toolkit! Keep reading for Enterprise SDR Alex Knight’s voice note do’s and don’ts.

How to Build Category-winning Demand Marketing

Building category-winning demand marketing isn't easy! Read on for insights on building a content machine and bringing your ICP into your value loop.

Sales Admin: the Unsung Hero of Closing Deals

Admin might not be the coolest part of sales… but it's undoubtedly the unsung hero of closing deals. Keep reading for tips from Cognism's sales superstars!

10 Things Every New SDR Must Do

Starting a new sales role can be a daunting prospect. Don't worry! Keep reading for Cognism's 10 tips for new SDRs.

6 Tips to Win at Sales Call Planning

Cold calling is a vital part of a salesperson’s toolkit. But how do you prepare? And how do you do it well? Click for Cognism’s sales call prep tips!

Developing a Winning Sales Theory With Cognism’s Katy Mason-Jones

Want tips to develop a winning sales theory? We chatted all things smashing goals with Senior Commercial AE, Katy Mason-Jones. Click to read!

Cognism Connect

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Cold Calling

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Posts by Kate Lismore

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