Cognism Connect
Handy sales and marketing info, easy-to-use guides, helpful tips, and resources about:
Cold Calling
8 Reasons Why Cold Calling is Important for Sales Success
Learn 8 reasons why cold calling is important in B2B sales today, and how you can turn it into an extremely effective way to drive revenue. Click to read!
Sales
How TNS Catering Increased Their Revenue By 177% with Cognism
Find out how TNS Catering grew its revenue by 177%, and generated 40-50% more leads using Cognism. Read the case study now!
Webinars
Catch up on these value-packed Loop Live sessions from expert guests, digging into what works today in the modern marketing landscape.
Demand Generation
Why the SaaS Marketing Funnel Doesn’t Work
The traditional SaaS marketing funnel is no longer reflective of the way buyers behave. Instead, we need to encourage declared intent inbound requests.
Lead Generation
Buy Business Leads: 17 Websites to Try in 2024
Want to buy business leads online for your business? But not sure where or how to get them? We've compiled a list of the top pleaces selling leads.
We're on YouTube
Whether you are a beginner or an expert in the B2B space, our aim is to give you actionable sales and marketing tutorials so you can keep up to date with the latest B2B sales and marketing strategies.
Check out our Podcasts
Discover the latest insights from a wide range of sales and marketing leaders, as they unpack how B2B buying behaviour has changed.
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Posts by Kate Lismore
Kate is a content editor and writer covering all things B2B marketing and sales. Her main focus is improving readability across Cognism's blogs.
Cognism's Guide to B2B Data Privacy in 2024
Data compliance might not be the coolest topic! But it’s a vital component in any successful B2B company. Read on for tips from the Cognism team.
Real Live Cold Calling
Want to improve your sales skills? Get tips and tricks from Cognism's Cold Calling Live sessions! Click for advice on discovery, objections and more.
LinkedIn Voice Messaging: The Complete Guide for B2B Sales Reps
LinkedIn voice messaging should be part of every SDR's outreach toolkit! Keep reading for Enterprise SDR Alex Knight’s voice note do’s and don’ts.
How to Build Category-winning Demand Marketing
Building category-winning demand marketing isn't easy! Read on for insights on building a content machine and bringing your ICP into your value loop.
Sales Admin: the Unsung Hero of Closing Deals
Admin might not be the coolest part of sales… but it's undoubtedly the unsung hero of closing deals. Keep reading for tips from Cognism's sales superstars!
6 Tips to Win at Sales Call Planning
Cold calling is a vital part of a salesperson’s toolkit. But how do you prepare? And how do you do it well? Click for Cognism’s sales call prep tips!
Listening to Sales Calls: 4 Things Marketers Can Learn
Listening to sales calls should be part of every B2B marketer's toolkit for success. Read more for tips and tricks from Cognism's marketing wizards!