Revenue operations or “RevOps”. It’s everywhere in B2B sales and marketing at the moment.
Take Cognism as an example. Two years ago, we had a RevOps team of one - but today, that department has expanded to no less than fifteen!
There’s no doubt it’s a fast-growing role in B2B and SaaS. But it’s also a relatively new one. A question that Team Cognism has heard a lot recently from our clients and prospects is: “what exactly is revenue operations?”
If you’re a regular follower of our blog, you’ll know that we like to cut through the confusion and present the facts in a clear and understandable way. In the past, we’ve delivered crash courses in video prospecting and email marketing - and in this article, we’ll do the same for revenue operations.
The man we spoke to was Antoine Cornet, Head of Revenue Operations at Cognism. We asked him for his insights into RevOps (click the link to read our Q&A), but we decided to do something cooler for this blog.
We put all of Antoine’s RevOps knowledge together into a handy infographic. You can either scroll through it at your leisure, or right-click and save for later.
Data = the building block of your RevOps strategy
Cognism’s B2B data is ideal for revenue operations pros who want to stay ahead of the curve.
With Cognism, you can calculate your TAM, plan territories and enrich your data for accurate segmentation, scoring, and routing.
But don’t take our word for it - why not test Cognism’s data for yourself?
Click 👇 to speak with one of our experts.
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