Cold Calling
Real Live Cold Calling
Want to improve your sales skills? Get tips and tricks from Cognism's Cold Calling Live sessions! Click for advice on discovery, objections and more.
Sales
Real Live Cold Calling
Want to improve your sales skills? Get tips and tricks from Cognism's Cold Calling Live sessions! Click for advice on discovery, objections and more.
Demand Generation
How to Do Brand Marketing Right
Brand marketing is crucial yet misunderstood. Rather than just being logos and Pantone colours, real brand marketing can help you reach your future buyers
Lead Generation
Webinar Lead Generation: Is It Still Relevant?
Does webinar lead generation still work? After all, it's not 2010 anymore. Read this article to learn how to increase revenue using webinars in 2023!
Mental Wellbeing and Sales: 7 Important Questions Answered!
Ollie Sharpe, former Managing Director (EMEA) at Salesloft, talks about the importance of mental wellbeing in B2B sales.
What is a Go-to-market Strategy? [Complete Guide for 2023]
A go-to-market (GTM) strategy is a plan that helps you define your ideal customers, coordinate your messaging, and position your product for launch.
Lead Generation is a Busted Flush. Allbound is the Future
Lead generation is only good for MQLs. To bridge the gap between sales and marketing caused by them, you need to leverage the human distribution channel.
4 Annoying Cold Calling Tactics That'll Delete Your Pipeline
Prospects constantly screaming at your reps or slamming the phone? Then you're probably using some annoying cold calling tactics. Here's what to avoid.
The Funnel Above the Funnel: a Cure for Cold Calling Thirst
Stop your reps sounding desperate to book meetings. Instead, teach them how the funnel above the funnel can warm up cold leads and end cold calling thirst.
8 Things to Consider When Renewing Your Data Provider
Don't just take the easy route. Review whether your data provider is cutting it on coverage, correctness, compliance & more before renewing your contract.
Data Provider Scrubbing Against Global Do Not Call Lists
Renewing your contract with your current provider or looking to onboard a new data provider? Then you need to know their data is globally compliant. Here's why!
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