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Cognism Connect

Handy sales and marketing info, easy-to-use guides, helpful tips, and resources about:

Cold Calling

What to do on a sales call?
The 5 Things You Need to Do on Every Sales Call
Out of the many ways to approach sales calls, we've picked 5 key things to do on every sales call. Don't just wing it - read the rules our SDRs follow.
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Death of the Office Landline
Are office landlines a thing of the past? And if so, is it harder to get hold of crucial B2B decision makers? Click to read Ryan Reisert's insights.
How To Refine Your Cold Calling Process
How To Refine Your Cold Calling Process
Practice makes perfect when it comes to cold calling. Kevin Hopp said it also comes down to knowing the quality of the dials. Read more in this article.


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What Do Sales Leaders Want From Marketing?
Ever wondered what sales leaders want from their company marketing team? Click to read exactly what these experts need and want from marketing.
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Accelerating Your Sales Career With Aaron Ross and Ryan Reisert
Want to be successful in sales? Learn from the greats! Click to read Aaron Ross and Ryan Reisert's advice for accelerating your sales career.
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How to Hire and Train Outbound Teams for Scalable Success
Hiring and onboarding can be the make or break thing for sales leaders scaling outbound teams. Read more insights from sales leaders in this article.
Cold Calling Live Episode 4 pullthrough


Real world examples from live cold calls.

Live coaching and training from Morgan and Dave.

Demand Generation

The Top B2B Marketing Podcasts
The Top B2B Marketing Podcasts for 2023
Listen to the best brains in B2B marketing and their hints, tips & hacks. See our list of the top titles, including Revenue Champions, Exit Five and more.
6 B2B Marketing Trends for 2023 + Takeaways
6 Key B2B Marketing Trends and Predictions for 2023
B2B success starts with following the trends. Click to see 6 key B2B marketing trends a range of experts predict will make a big impact in 2023!
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Leading Marketing Through a Recession with Alice de Courcy
Leading a marketing organisation is difficult enough without throwing a recession into the mix. Read Alice de Courcy's advice for fellow marketing leaders.

Lead Generation

How to Generate Sales Leads for Your Business?
Learn how to generate more leads for your business in 9 proven ways. We're including expert tips to increase conversions and get more satisfied customers!
The Problem With Gated Content Campaigns
The Problem With Gated Content Campaigns
An email address for some quality content. The perfect transaction! Does giving away contact details mean they have intent to buy? Let’s explore…
The Unboring Role Of A B2B Marketer
The Unboring Role Of A B2B Marketer
B2B marketing is a snooze fest, right? It doesn’t have to be! Free marketers from boring lead gen tasks and let them bring *unboring* to B2B.

Explore other resources

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Books & Reports
Checklists & Templates
resources about
B2B marketing
B2B sales
Cold calling
Content marketing
Demand generation
Lead generation
Marketing operations
Outbound sales
Paid marketing
Revenue operations
Sales enablement
Sales operations

Posts by Greig Robertson


Mental Wellbeing and Sales: 7 Important Questions Answered!
Ollie Sharpe, former Managing Director (EMEA) at Salesloft, talks about the importance of mental wellbeing in B2B sales.
What is a Go-to-market Strategy? (Complete Guide for 2023)
A go-to-market (GTM) strategy is a plan that helps you define your ideal customers, coordinate your messaging, and position your product for launch.
Career SDRs - The New Kingmakers of B2B Sales
Cognism Brand Ambassador, Ryan Reisert, explains how career SDRs and sales pods solve the broken assembly line. Read more about sales leadership with Cognism!
Lead Generation is a Busted Flush. Allbound is the Future
Lead generation is only good for MQLs. To bridge the gap between sales and marketing caused by them, you need to leverage the human distribution channel.
4 Annoying Cold Calling Tactics That'll Delete Your Pipeline
Prospects constantly screaming at your reps or slamming the phone? Then you're probably using some annoying cold calling tactics. Here's what to avoid.
The Funnel Above the Funnel: a Cure for Cold Calling Thirst
Stop your reps sounding desperate to book meetings. Instead, teach them how the funnel above the funnel can warm up cold leads and end cold calling thirst.
8 B2B Sales Trends That Show How Outbound Will Evolve in 2023
Ryan Reisert reveals the top outbound sales trends of 2023. Newsflash: plenty of traditional tactics are here to stay...
Personal branding: 7 steps to moulding your team into B2B Beckhams
Senior SEO & Content Executive, Greig Robertson, breaks down how your organisation can leverage personal branding to grow reach and brand loyalty.
8 Things to Consider When Renewing Your Data Provider
Don't just take the easy route. Review whether your data provider is cutting it on coverage, correctness, compliance & more before renewing your contract.

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