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The Demand Gen Playbook Inside Inbound 2026 State of Outbound 2026 Diary of a first-time CMO Cold Calling Report 2025 Marketing Live Events International Expansion Zone Date-a-vendor SDR Zone
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Cognism Connect

Handy sales and marketing info, easy-to-use guides, helpful tips, and resources about:

Cold Calling

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The Best Cold Calling Strategy to Live By in 2026
Discover the best cold calling strategy for 2026 with 5 data-backed tips to boost connect rates, shorten calls and book more high-quality meetings.
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The Top 5 Ways to Book More Qualified Meetings From Cold Calls
Discover five data-backed cold calling tactics to boost connect rates, handle objections and book more high-intent meetings in 2026 without extra dials.
Outbound resource
5 Steps to a Winning Outbound Strategy in 2026
Build a winning outbound strategy for 2026. Learn how phone-first outreach, quality data and smart multi-channel rhythms drive predictable revenue.
View all Cold Calling

Sales

Cold calling strategy resource card image
The Best Cold Calling Strategy to Live By in 2026
Discover the best cold calling strategy for 2026 with 5 data-backed tips to boost connect rates, shorten calls and book more high-quality meetings.
Book more qualified meetings cold calling resource image
The Top 5 Ways to Book More Qualified Meetings From Cold Calls
Discover five data-backed cold calling tactics to boost connect rates, handle objections and book more high-intent meetings in 2026 without extra dials.
Outbound resource
5 Steps to a Winning Outbound Strategy in 2026
Build a winning outbound strategy for 2026. Learn how phone-first outreach, quality data and smart multi-channel rhythms drive predictable revenue.
View all Sales

Webinars

Catch up on these value-packed Loop Live sessions from expert guests, digging into what works today in the modern marketing landscape.

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The Loop Live: Paid Social Strategy and Ad Creative Deep Dive
1:20:07
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Marketers can't rely on outdated tactics!
1:00:01
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Easy Mode Content Strategy: How We Implement it at Cognism
1:08:49

Demand Generation

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How SMBs Can Run Enterprise-Level ABM on a Lean Budget
ABM is often seen as an activity reserved for enterprises, but SMBs can still benefit from ABM strategies. Learn how SMBs can do ABM!
CRO tests
12 Website Conversion Rate Optimisation Tests You Can Steal
We’re sharing 12 of our recent CRO test wins that helped to optimise our conversion rate. Quick wins, easy fixes, real results.
Marketing Mistakes
6 Common Marketing Mistakes (and How to Solve Them)
Marketing is a minefield of possible mistakes. Here are six common marketing mistakes, and how a group of marketing experts avoided making them.
View all Demand Generation

Lead Generation

Best B2B Data Enrichment Tools
12 B2B Contact Data Enrichment Tools [+How to Choose]
With data enrichment tools, you can update incorrect or incomplete fields to generate more revenue. Compare the best B2B data enrichment software!
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How to Build an Email List: 15 Fresh and Easy Ways
Struggling with your email list building? Click to discover 15 fresh and easy ways to build an effective email list for B2B marketing and sales!
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How to Identify B2B Target Audience & Contact Them?
Identifying your B2B target audience and market helps companies deliver better marketing campaigns to their core customer base. Click to find out more.
View all Lead Generation

We're on YouTube

Whether you are a beginner or an expert in the B2B space, our aim is to give you actionable sales and marketing tutorials so you can keep up to date with the latest B2B sales and marketing strategies.

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12 Best Sales Tactics to Close More Deals
12:31
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How to Find Decision Makers in a Company
06:06
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11 Best Strategies to Improve B2B Sales
09:19
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13 Lead Generation Strategies That Work
08:06
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Free Leads: 10 Ways to Find Them Online
06:10
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How to Build a Cold Call List That Converts
5:35
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Sales Acceleration: How to Speed Up Sales
5:55
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Direct Dials: How to Find Phone Numbers for Sales
3:51
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What is account-based marketing?
09:50
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LinkedIn Marketing Guide
10:14

Check out our Podcasts

Discover the latest insights from a wide range of sales and marketing leaders, as they unpack how B2B buying behaviour has changed.

Posts by Greig Robertson

Greig Robertson is a former content marketer at Cognism. He is an experienced marketer with a passion for creating engaging content that drives results.
Chrome Extension: How to Get Actionable B2B Contact Data in LinkedIn
Stop spending endless hours prospecting in LinkedIn Sales Nav with actionable B2B contact data in the Cognism Chrome Extension.
3 Avoidable Mistakes Sales Leaders Make While Ramping SDRs
If your SDR training program is ad hoc, you may be sleepwalking into traps that hamper reps' development. Learn how to avoid them once and for all.
KAPOW 💥: The Sales Leader's Guide to Scaling a Sales Strategy is LIVE
Learn sales strategy lessons the easy way: ✅ Create a scalable outbound model ✅ Fill pipeline with quality opportunities ✅ Align sales and marketing.
HOLY COW 🐮: 5 Scaling Superpowers for Marketing Agencies is LIVE!
Explode your marketing agency's growth with how-to guides on account-based marketing (ABM), total addressable market (TAM) and intent data.

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