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Cognism Connect

Handy sales and marketing info, easy-to-use guides, helpful tips, and resources about:

Cold Calling

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Real Live Cold Calling
Want to improve your sales skills? Get tips and tricks from Cognism's Cold Calling Live sessions! Click for advice on discovery, objections and more.
Software Sales Cold Calling Script: Prospect Into Software Orgs
Software Sales Cold Calling Script: Prospect Into Software Orgs
Sam Gibbons works in Cognism's sales team. He's given us a cold calling script for prospecting into software companies. Click to see the script!
11 Must-Have SDR Tools to Drive More Sales_Resource card-1
10 Must-Have SDR Tools to Drive More Sales
Discover the essential SDR tools you need for success. We have picked 11 must-have tools that will help drive more sales and increase productivity.

Sales

Real Live Cold Calling_Real Live Cold Calling_Resource card
Real Live Cold Calling
Want to improve your sales skills? Get tips and tricks from Cognism's Cold Calling Live sessions! Click for advice on discovery, objections and more.
Cross-Channel Engagement - the Recipe for Closing Deals_Resource card
Cross-Channel Engagement: the Recipe for Closing Deals
Cross-channel engagement across different decision-makers is the power to win outbound. Why? We're in a new era of selling. Find out more in this article.
Sales Incentives: 5 Ideas to Motivate Your Team
Sales Incentives: 5 Ideas to Motivate Your Team
Incentivising SDRs is key to their motivation but what are the best ways to do it? Here are 5 sales incentive ideas to get your team fired up and winning.
Cold Calling Live Episode 4 pullthrough

Webinar

Real world examples from live cold calls.

Live coaching and training from Morgan and Dave.

Demand Generation

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How to Do Brand Marketing Right
Brand marketing is crucial yet misunderstood. Rather than just being logos and Pantone colours, real brand marketing can help you reach your future buyers
How to Build Category-winning Demand Marketing
How to Build Category-winning Demand Marketing
Building category-winning demand marketing isn't easy! Read on for insights on building a content machine and bringing your ICP into your value loop.
How to Turn Website Traffic Into Leads: 5 Essential Steps
How to Turn Website Traffic Into Leads: 5 Essential Steps
Cognism CMO Alice de Courcy shares her advice on turning website traffic into leads. Click to get 5 essential steps for increasing website conversions.

Lead Generation

Is webinar lead generation still relevant_Resource card
Webinar Lead Generation: Is It Still Relevant?
Does webinar lead generation still work? After all, it's not 2010 anymore. Read this article to learn how to increase revenue using webinars in 2023!
How to Turn Website Traffic Into Leads: 5 Essential Steps
How to Turn Website Traffic Into Leads: 5 Essential Steps
Cognism CMO Alice de Courcy shares her advice on turning website traffic into leads. Click to get 5 essential steps for increasing website conversions.
How to Pivot From Lead Gen to Demand Gen: a CMO's Guide
How to Pivot From Lead Gen to Demand Gen: a CMO's Guide
Find out how Cognism pivoted from lead generation to demand generation with amazing results! Click to read insights from our CMO, Alice de Courcy.

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Posts by Greig Robertson

 

Mental Wellbeing and Sales: 7 Important Questions Answered!
Ollie Sharpe, former Managing Director (EMEA) at Salesloft, talks about the importance of mental wellbeing in B2B sales.
What is a Go-to-market Strategy? [Complete Guide for 2023]
A go-to-market (GTM) strategy is a plan that helps you define your ideal customers, coordinate your messaging, and position your product for launch.
Lead Generation is a Busted Flush. Allbound is the Future
Lead generation is only good for MQLs. To bridge the gap between sales and marketing caused by them, you need to leverage the human distribution channel.
4 Annoying Cold Calling Tactics That'll Delete Your Pipeline
Prospects constantly screaming at your reps or slamming the phone? Then you're probably using some annoying cold calling tactics. Here's what to avoid.
The Funnel Above the Funnel: a Cure for Cold Calling Thirst
Stop your reps sounding desperate to book meetings. Instead, teach them how the funnel above the funnel can warm up cold leads and end cold calling thirst.
8 Things to Consider When Renewing Your Data Provider
Don't just take the easy route. Review whether your data provider is cutting it on coverage, correctness, compliance & more before renewing your contract.
Data Provider Scrubbing Against Global Do Not Call Lists
Renewing your contract with your current provider or looking to onboard a new data provider? Then you need to know their data is globally compliant. Here's why!
Chrome Extension: How to Get Actionable B2B Contact Data in LinkedIn
Stop spending endless hours prospecting in LinkedIn Sales Nav with actionable B2B contact data in the Cognism Chrome Extension.
4 Sales Competition & SPIFF Ideas For SDRs
Stop your start-of-the-month lull and smash target by week two by checking out SDR competition ideas Cognism has tried and tested. Click to read!

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