Countdown to Term 3

Term 2 is underway which means Term 3 is just around the corner.

Join our early bird list to get priority access as soon as the next modules drop.

Here’s what’s coming in Term 3:

Our Events Playbook: Learn how we plan and execute VIP dinners and conferences
Website CRO: Our most successful website experiments (and what’s next on the roadmap)
Proving ROI: How we report on demand generation and demonstrate impact to the board

We hope you’re enjoying the Demand Gen Course so far!

Didn’t find what you were looking for?

Who is this demand generation course for?

Cognism’s demand generation training is for anyone. We’ve catalogued and distilled our four years of learning into this course. B2B marketers who are looking to change how they run their playbook might find it most useful.

Is this really all for free?

Yes! We’re really giving away all our demand gen learnings for free. New modules will be released weekly, and we aim to have released all of them by November 2025.

Is this course available in video?

Yes, we’ll be dropping summaries of all nine modules, plus more video content related to the course over on our YouTube channel.

How is this different to the other demand gen training resources out there?

Our course is based on real experiences from shifting to a demand generation program. We talk about everything, from how to get buy-in for demand gen across your whole organisation to how to run paid ads and build your media machine. We include results we’ve seen, from experimental wins to failures.

How long is the course?

Each module will take roughly 80 minutes to complete. And since it is totally ungated, you can complete it at your leisure.

The Demand Generation Playbook Course

Lead Gen → Demand Gen

Building a Demand Gen Brand

Building a Content Engine

Building an effective ABM engine

Paid Media

Integrated Campaigns

Events

Website CRO

Reporting