zick learn Increases Demos by 800% With Cognism

The solution

Who is zick learn’s ICP/target audience?

“Our target audience includes HR managers, L&D Directors, or the executive level contacts from mid-market companies to those with up to 10,000 employees across the UK, Ireland and Italy.”

How does zick learn use Cognism?

“We believe email is dead in some markets and industries. Everybody picks up the phone, especially when it’s their mobile device. Calling people on their mobile still works very well.”

“Our SDRs prospect exclusively within the Cognism web app, exporting contacts to HubSpot and managing their calls through Aircall.”

“Each week, the SDR manager assigns around 500 new prospects to every rep - ensuring they start Monday mornings ready to dial.”

“The work of retrieving data is zeroed because Cognism does that for us. Before, we spent more time searching for data than actually speaking to prospects.”

Cognism’s combination of data quality, volume, and affordability made it an obvious choice for zick learn’s growth plans. 

Matteo added:

“If it costs less and it’s at least good enough, it’s a good choice. If it costs less and it’s perceived better, it’s a mandatory choice.”

The results

How has Cognism helped zick learn?

“Our sales approach would be impossible without a tool such as Cognism and without the quality and quantity that Cognism provides.”

“Thanks to Cognism we’ve doubled the amount of calls per day and achieved 800% more demos.”

Matteo credits Cognism’s direct-dial mobile data for saving time and keeping morale high:

“Being a BDR is tough - you get 98 no’s for every two yes’s.” 

“The quality of the numbers is so high that nearly 90% of the time, at least we have a phone ringing - that’s the worst-case scenario. Relying on quality data means my team trusts the process and the data they’re calling from. That trust is built on Cognism.”

He added:

What are zick learn’s top reasons for recommending Cognism to other organisations?

“If you’re in the crowded SaaS market, you must speak with your clients,” Matteo concluded.

“Calling them on their mobile is a big differentiator - and Cognism gives us the quality and quantity to do that.”