November 26, 2021
The things you could do with a cool £170,000.
Buy 1 Lamborghini Huracan Evo. 6 Audemars Piguet Royal Oak Automatics. 510,000 Freddos.
Or instead, you could lump it all on an ICO fine for non-compliant prospecting.
That’s what happened to a nuisance call blocker company in August 2021, after they made “188,493 unsolicited direct marketing calls to customers registered with the Telephone Preference Service (TPS).”
So whether you’re renewing your contract with your current platform or looking to onboard a new one, you need to ask one big question before you pay:
Do you scrub against global Do Not Call (DNC) lists?
And if the answer isn’t a categorical “yes”, you’ll need to rethink your decision.
In this blog, you can find out everything you need to know about DNC lists and how Cognism protects you against ICO fines. Scroll or use the menu below to flick through 👇
Want to know more about DNC lists? Then review the FAQs below:
A Do Not Call or DNC list is a list of direct phone numbers marketing and salespeople cannot call. This is because people on DNC lists have specifically requested not to be cold called in line with their individual privacy rights.
Different geographies have different DNC lists, and you need to be aware of them all to ensure your prospecting is compliant.
Scrubbing is the process of going through a list of data and archiving or removing phone numbers that are on Do Not Call lists.
This is done to ensure you are not conducting sales in an illegal way.
The US has a National Do Not Call Registry. You can call the registry on 1-888-382-1222 to check whether a number is listed or not. The UK offers a similar service in the form of its Telephone Preference Service (TPS) which can be contacted on 0207 291 3320.
If you’re contacting someone outside of the UK and US, search for equivalent services in the geography to ensure your prospecting is compliant.
Unless they decide to remove themselves, people will remain on the list permanently.
In the US, you can be fined up to $41,484 per call by the Federal Trade Commission (FTC). In the UK, you can be fined £500,000 by the Information Commissioner’s Office (ICO). According to GDPR, you can be fined £17.5M or 4% of global turnover.
A DNC check is a database that allows you to search for phone numbers which are opted in to national DNC lists. A DNC check may not cover more than one geographical region, so be sure to use localised tools.
Cognism has taken several actions to give users ease of mind when using their data. These steps include:
Check out the infographic below to see how your team can prospect without you worrying about GDPR non-compliance: 👇
Better enable your global sales team with data you know is compliant. Hit the button below to arrange a chat with us 👇