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How Dennis Publishing used Cognism to find and engage with 175,000 IT leads in the UK, USA and Europe

March 5, 2020

Find out how an award-winning UK media group used the world’s best all-in-one B2B prospecting solution to:

  • Discover 175,000 IT leads
  • Launch email marketing campaigns (1 email a week for 6 weeks)
  • See a significant increase in newsletter sign-ups

Read our latest case study below!

The Company

Dennis Publishing is one of the most dynamic media companies in the UK. Founded in London in 1973, it has grown from a traditional print publisher to a multi-platform, award-winning media group. Dennis manages over 30 global brands across magazines, websites and events.

The company’s titles reach over 50 million unique users and sell over 2.5 million copies every month, bringing in a group turnover of over £130 million.

The Challenge

The Email Marketing Manager (B2B) at Dennis Publishing’s London office spoke to us about the problems that her company faced with one specific marketing campaign.

“IT Pro is one of our most popular websites,” she told us. “It’s the destination of choice for business and IT decision-makers, delivering a mix of news, analysis, reviews, opinion and features. To promote IT Pro, we wanted to send out regular marketing emails to our target audience, containing relevant content.”

“But first we had to build out a list of leads. We searched for tech that could help us with this process and that’s when we found Cognism.”

Dennis Publishing Case Study 1

The Solution

The Email Marketing Manager was very impressed with Cognism’s B2B lead generation technology. She said:

“It didn’t take us long at all to get to grips with the platform. We signed the contract in August and we sent our first email in September. The system is very user-friendly and easy to navigate. It was a simple process to find the data we needed.”

Dennis found that Cognism outperformed its closest rivals.

“We’re always looking to trial new partners and we tested Cognism against some competitors; in terms of data quality and quantity, Cognism surpassed them every time.”

Dennis’ Email Marketing Manager also had high praise for Cognism’s Customer Success team:

“They’re an extremely knowledgeable and helpful group of people. They worked with us every step of the way to make sure we were getting the best value out of the technology. Any issues we had were resolved quickly.”

Dennis Publishing Case Study 2

The Results

Cognism produced great results for Dennis Publishing. Their Email Marketing Manager gave us a summary.

“Cognism sourced a huge audience of potential buyers for us: 175,000 leads in the UK, US and Europe. It wasn’t just the quantity of data either, it was the quality. They were exactly the kinds of customers we wanted to engage with: IT C-suite professionals working in corporates and SMBs.”

“We sent 1 email a week for 6 weeks. The campaign led to 26 whitepaper downloads, which was a good outcome for us. We also saw a significant increase in newsletter sign-ups.”

The Email Marketing Manager made us aware of the other benefits that Dennis Publishing saw from using Cognism:

“It gave us a lot of data to analyse and helped us to optimise our email marketing strategy. We learnt a lot from our campaign with Cognism, such as when are the best times to send and what messages work with different audiences; we’ve taken those insights and implemented them across our wider marketing activities.”

She had some final thoughts for us:

“I’d definitely recommend Cognism to anyone in my industry. It’s a great product and a great team to work with.”

Dennis Publishing Case Study 3

Contact Cognism today

We are the world’s best all-in-one globally compliant prospecting solution.

Our pioneering, AI-powered technology is trusted by over 500 customers around the world. Work with high-quality B2B data, find your ideal customers and engage with them at the right times, with the right message.

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