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Cognism vs. Lusha: The Main Differences

Lusha is one of the top B2B email and phone number finders on the market. And Cognism is a B2B data provider with strong EU coverage and phone-verified contact data. It also guarantees global data compliance.

This page will help you make an informed choice between Lusha vs Cognism platforms. Use the menu below or scroll 👇 to view the comparison.

Cognism vs Lusha | Data | Pricing | Compliance | G2 reviews | Why Cognism? 

Cognism vs Lusha: how do they compare?




Packages to suit business size 



Chrome extension



Web app



Intent data


Do-not-call lists in US and Europe


Phone-verification/research on-demand service


Human-verified mobile numbers


Community verified

Compliance status

GDPR & CCPA compliant

CCPA compliant, GDPR aligned

How do Cognism and Lusha collect and verify their data? 

According to its website, Lusha gathers data from the following information sources, alongside its proprietary AI technology:

  • The Lusha community - members who have decided to share their contact details under the terms of the Lusha Community Program.
  • Third parties - business partners who own established and trustworthy directories.
  • Publicly available information.

Cognism gathers data via its proprietary AI technology. The data is verified by a team of data science experts and researchers, ensuring accuracy and compliance. This stringent verification process applies to Cognism’s entire database.

Cognism takes data verification to the next level through its exclusive data asset, Diamond Data®.

Diamond Data® comprises phone-verified mobile numbers that are 98% correct. How does Cognism achieve this level of accuracy? Its data team follows this process:

  • They call every mobile number marked as Diamond Data®.
  • They confirm the accuracy of the mobile number and the identity of the individual.

Diamond Data® gives sales teams the ability to have 7x more live conversations (Diamond Data® connect rates = ~20% vs. 3% industry standard).

See the difference that calling factually correct, human-verified mobiles can make 👇

Diamond Data

Want to see how much ROI you can get with Cognism? 

👉 Click to use our free ROI calculator 👈

How does Cognism’s pricing compare to Lusha?

Lusha’s pricing is based on credits per user. It limits access to features and how many records you can reveal depending on the package you choose. Packages range from free Starter plans to custom Enterprise plans.

Cognism’s pricing model is based on the idea of unrestricted prospecting. Its plans best suit individual contributors who:

  • Don’t want to worry about credits and volume.
  • Do want to get the best possible data for their target accounts.

Cognism users get unlimited access to its database in all plans. This includes emails, mobile numbers, firmographic data, technologies, sales trigger events and more. The data is visible from the get-go, giving users the ability to make informed decisions when exporting data to their systems.

All Cognism users are granted access to the following:

In addition to this, users are able to add intent data (powered by Bombora) and Diamonds-on-Demand® (Cognism’s research-on-demand service) to their package.

Cognism also offers credits as an add-on for bulk list-building workflows, used primarily by marketing and operations teams.

What is the compliance status of Cognism and Lusha?

According to its homepage, Lusha is CCPA compliant and GDPR aligned. It is also ISO 27701 certified.

More information on Lusha’s compliance status can be found here.

Cognism is a globally compliant B2B data provider. Customers praise Cognism as a company that goes above and beyond on GDPR and CCPA compliance.

“Everything Cognism did [compliance wise] impressed us, from sending out emails to contacts, letting them know you have their data, plus giving them the choice to opt-in or opt-out. It was clear that Cognism took its compliance commitments very seriously. We didn’t see that same level of commitment from other companies.”

- Alexander Porter, Senior Business Development & Inside Sales Lead, Devo

Read the full case study: Devo: Scaling compliant outbound sales with Cognism

One key differentiator between Cognism and other providers is that Cognism scrubs all mobile numbers against: 

  • TPS/CTPS lists in the UK.
  • Do-Not-Call lists in the USA, Canada and European countries including Germany, France, Spain, Ireland, Belgium, Croatia, Portugal and Sweden.

If a number is marked as TPS or DNC, it means that the user has opted out from receiving unsolicited phone calls by applying to the national do-not-call registry. 

Cognism hides contacts that are on DNC lists, meaning that its customers have complete confidence in the legality of their outreach.

Get more information on Cognism’s compliance status courtesy of this video with Head of Legal, Aksa Kalam. Press ▶️ to watch.

Cognism vs Lusha: G2 reviews


A Cognism customer said this about its data coverage:

“I like the Chrome Extension, makes it super easy to find leads on LinkedIn and easily add to CRM or Outreach or the Cognism Portal. Coverage across all regions rather than being mainly US focused.”

Click here to see what a Lusha user said about its coverage.


One Cognism customer urged G2 users to “forget about Lusha”, praising the accuracy of Cognism’s data. When asked “What do you like best?” they said:

“The accuracy of the numbers that are generated.”

Lusha's lack of accuracy was highlighted by one customer. Click here to see the full review.


Cognism received praise from this customer for its fully GDPR compliant data:

“Excellent service! Better quality data that are GDPR compliant than similar data from other providers! The information is always correct! Customer service is superb - always ready to help.”

Another Cognism user said this:

“It allows us to have a direct conversation with qualified personas. It is instrumental in prospecting as well. The level to which they manage to take their GDPR compliance is a big plus over companies we tried out.”

One Lusha user had some concerns about its compliance status. Click here to see the full review.

What do other Cognism customers have to say about the platform? Press ▶️ to watch them go “Wow!” 

Why do companies choose Cognism over Lusha?

Companies choose Cognism over Lusha for complete, correct, compliant data in EMEA and the US. Cognism is also the only data provider actively phone-verifying mobile numbers, making it a great choice for global B2B prospecting.

But if you’re looking for:

  • Personal emails (Yahoos, Gmails etc).
  • Mobile numbers regardless of their DNC status.
  • Direct dials/mobile numbers that aren’t manually verified.

Then Cognism is not for you.

See Lusha vs ZoomInfo comparison.

Cognism prides itself on being a premium sales intelligence solution, offering the most accurate data on the market. 

This means:

  • Mobile numbers that are verified and factually correct.
  • A greater focus on data quality rather than quantity.
  • A simple, intuitive interface that’s easy to navigate.
  • GDPR and CCPA compliant data.
  • A fast and friendly support team who can assist you in real-time.

This is why Cognism is a good alternative to Lusha:

  • More calls that go through to the right contacts ✔️
  • More confidence when prospecting ✔️
  • More hot leads ✔️
  • And more incoming revenue ✔️

 Press ▶️ to watch our 90-second explainer video.

Book a demo with our sales team to see how Cognism and Lusha compare 👇

Cognism Demo