Cognism Unveils Data-as-a-Service (DaaS) to Power Business Growth

Fully managed data delivery service enhances Cognism’s API capabilities, enabling enterprises to unify, enrich, and activate customer intelligence at scale.

London, UK – 7 Aug 2025 Cognism, the leading provider of global sales intelligence, today announced the availability of its Data-as-a-Service (DaaS) solution, an evolution of the company’s enterprise offering that delivers verified B2B contact and company data directly into enterprise data stacks.

Cognism DaaS addresses one of the most pressing challenges facing go-to-market teams: operational inefficiencies and revenue impact caused by fragmented or inaccurate CRM data.

According to Gartner, 44% of companies report that poor-quality CRM data costs them more than 10% of annual revenue. Cognism’s new service enables organisations to overcome these challenges by providing a single, continuously refreshed source of truth enriched with firmographics, technographics, hiring signals, and embedded compliance metadata.

An evolution of Cognism’s enterprise capabilities

Building on Cognism’s well-established API services, DaaS introduces a fully managed data delivery model tailored for enterprise buyers - from Data Officers to Revenue Operations leaders and Data Engineers. The service provides the flexibility to ingest data directly into warehouses like Snowflake and Databricks, as well into CRMs and CDPs, enabling real-time enrichment at scale and the opportunity for businesses to build centralised data infrastructure.

“Growth-focused enterprises don’t outspend their competition - they out-data them,” said Adam Thomson, Chief Product Officer at Cognism.

“With DaaS, we’re giving businesses the foundation to unify customer intelligence, enforce data standards across their stack, and future-proof their go-to-market strategies - without compromising on accuracy or compliance.”

Beyond providing data feeds and APIs, Cognism DaaS solution comprises an advisory services team that partners with enterprises from integration through to long-term optimisation. This team brings best practices from hundreds of enterprise data strategy engagements to:

• Design solutions to complex business architectures, delivering custom data pipelines that scale with evolving GTM strategies.
• Minimise risk by addressing compliance and technical pitfalls early, enabling enterprises to “build once” and avoid rework.
• Co-develop strategies that unlock new use cases and revenue streams, informed by learnings across Cognism’s global customer base.

Unlocking new enterprise use cases

By combining high-quality data with managed expertise, Cognism DaaS supports businesses to use Cognism’s company, contact and intent signals to:

• Train AI models for churn prediction, customer profiling, and predictive scoring.
• Expand TAM by identifying ICP accounts and contacts previously absent from CRMs - with adopters expanding addressable markets by up to 50%.
• CRM hygiene through schema standardisation, deduplication, and Do-Not-Call filtering.
• Real-time segmentation and activation across sales and marketing channels.

Cognism Data-as-a-Service is available now to customers globally.

To learn more about Cognism DaaS and how it can power your go-to-market strategy, visit https://www.cognism.com/data-as-a-service