Your CRM, enriched with Cognism data. Records your team can trust and act on.

Your CRM is quietly leaking revenue 

One in three contacts changes each year. When contact records decay, your CRM data becomes less reliable for outreach, lead routing, segmentation, pipeline reporting, forecasting, and AI-powered workflows.

Incomplete or outdated CRM records create repeated friction across revenue teams. Reps spend time checking bad data, marketing targets audiences that no longer match reality, and customer success loses visibility when contacts change roles or companies. 

CRM Enrichment fixes those problems. It improves your CRM data quality by identifying missing, stale or incomplete records and enriching the contacts that matter most with verified European B2B data. This means your priority records stay accurate and ready to act on.

Enrichment that starts with your ICP

Focus your data spend on the records most likely to create revenue.

CRM Enrichment lets you segment your data by persona, account tier or target market, so your team can improve the data that supports an active pipeline.

You choose which records to enrich, which fields to update, and where governance is needed. The result is targeted, high-impact enrichment without the unnecessary updates or wasted spend.

Your CRM. Your rules.

Every business manages CRM data differently, so Cognism gives you control over how enrichment works. 

Choose the records, fields and timing that match your setup and processes. Your teams get reliable data without changing the way they work.

• Select the records that need attention
• Choose the fields you want to update
• Run enrichment automatically or on your schedule
• Integrate enrichment into existing CRM workflows
• Prioritise key accounts and prospects