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Back to case studies

How DinMo Drives 70% of Outbound Pipeline with Cognism

DinMo, the composable CDP SaaS innovator, uses Cognism to:

  • Achieve 50-80% mobile fill rates across regions.
  • Double conversion rates from lead to meeting booked.
  • Reach a 90% match rate on LinkedIn ads.
  • Generate 70% of outbound pipeline.
  • 4x ARR in 6 months.
DinMo Case Study white

50-80%

mobile fill rates.

4x

ARR in 6 months.

Website:
www.dinmo.io
Company size:
24 employees
Industry:
SaaS
HQ:
Paris, France
Teams using:
Sales, Marketing, RevOps

DinMo is a SaaS organisation founded in Paris, with offices in Paris and London. They operate internationally across North America, Europe, and APAC.

They use Cognism across the board - for sales, marketing, and revenue operations.

 

The challenge

We interviewed David Bentham, VP of Sales at DinMo, who manages account executives, SDRs and RevOps teams.

David explained the challenges they were facing and how their evaluation process went:

“We needed to build out a full sales motion. Before Cognism, we were relying on data enrichment tools like Apollo, Surfe, and Clay. But these weren’t fit for purpose.”

“Our mobile fill rates were as low as 10% with Apollo. With Clay, we wasted time cycling through third-party providers to find the right contact, had little budget control, and the process was overly complicated. At the same time, we needed to hit ambitious revenue goals and build a scalable outbound engine. It was clear we needed a better solution.”

“Overall, our evaluation process was clear. For our total addressable market and ICP, we needed to know: ‘What percentage can I get an email for?’, ‘What percentage can I get a mobile for?’. Cognism came out on top across all of those, with a 50% fill rate for mobile numbers globally, and an 80% accurate email rate. From one provider that we can trust, this was fantastic.”

The solution

David explained how DinMo uses Cognism for their target audience:

“We use Cognism’s Data-as-a-Service (DaaS) solution to enrich our CRM with all ICP contact information. This means our reps don’t have to use the Browser Extension, as all of the data is already in our CRM. While we still give them access to that part of the platform, having Cognism’s DaaS means that they can focus on what’s most important - the selling.”

“For our sales team, Cognism powers cold calling, cold emailing, and LinkedIn outreach using Diamond Data®. Having access to Diamond Data® has been a huge win for us.” 

“Our marketing team has used Cognism to build matched audiences within LinkedIn Ads. By pulling lists of the contacts we specifically want to target, we’ve been able to increase match rates significantly.”

This higher accuracy has improved both reach and engagement across their paid campaigns.

“Using Cognism data, we’ve achieved a 90% match rate on all marketing leads. From there, Cognism enriches at least 70% of those contacts with additional data points. That really helps us improve conversion rates from lead into opportunity.”

David said this improvement has had a direct effect on funnel performance.

“We’ve comfortably doubled our conversion rate from lead to meeting. For us, that’s huge. It means we can drive more opportunities from the same marketing spend.”

“And for RevOps, we use Cognism to map out our entire TAM so we know exactly who to target.”

The results

Since implementing Cognism, David has seen transformational results across DinMo’s sales and marketing functions.

He explained how the accuracy of Cognism’s data immediately stood out:

With Cognism, our data accuracy has improved massively. We now have a 50% global mobile fill rate - in some regions up to 80% - and 80% accurate email coverage. That’s a huge step up from where we were before.”

"Data accuracy has boosted productivity, too. My reps can now make up to 200 calls a day because they can trust the numbers. It’s changed the way they work.”

In terms of pipeline, 70% of what we generate comes from outbound, and 70% of that is cold calling powered by Cognism. That’s incredible.”

David highlighted the significant impact that Cognism has had on DinMo’s revenue so far:

“We’ve 4x’d ARR in just six months, and we’re on track to 10x the business. Cognism has been central to that success.”

“We’ve been able to sign direct-to-consumer logos here in the UK with companies like Huel, and one of the biggest newspapers in France, L’Equipe, all from outreach using Cognism.”

What are DinMo's top reasons for recommending Cognism to other organisations?

David reiterated why he’d recommend Cognism:

“Cognism has allowed me to produce all of the pipeline that I need, and means we can meet high expectations from our investors.”

“The level of customer support that they’ve given has been fantastic. We have salespeople in the UK and France, and unfortunately, I don’t speak French. They have stepped in to train my French team in their local language, getting them up and running in a way I couldn’t myself.”

“Overall, we’ve been able to achieve a lot! Massive thank you to the team at Cognism.”