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30+ Qualified Conversations and B2B Leads With Cognism

Find out how a certified ActionCOACH used Cognism to:

Give their BDMs actionable B2B data and reach prospects within their ICP.
Book meetings with more than 30 prospects, leading to at least £100k in estimated revenue over the next few years.
Enrich their database with direct dials, increasing connect rates.

£100k

estimated revenue.

30+

prospects with meetings booked.

Website:

www.actioncoach.com

Company size:

800

Industry:

Business Skills & Training

HQ:

Las Vegas, USA

Teams using:

Sales

The challenge

Jamie’s target audience is very specific. He explained:

"We have a very specific target market - we target business owners in London with 1-10M turnover.”

Jamie and his team previously tried finding B2B prospects using a call centre, but then they learned about Cognism.

Jamie explained:

“I came across Cognism by chance while browsing the internet. It looked interesting, so I booked a demo to see how their software collects the data and makes it available to users.”

“Ultimately, I was looking for a solution that gave my BDMs accurate, actionable data, and made it possible to send emails and find out who engages and who doesn’t."

The solution

Jamie signed up with Cognism and very quickly saw the benefit of it. The platform helped his team get the data they need to have conversations with the right people within their ICP.

"What I really like about Cognism is that it gives me and my business development team lots of information to work with like the website, the LinkedIn profile, the email address, the phone number and so on.”

How easy was it to start using Cognism?

"Getting started with Cognism was easy, especially since their support function is very good.”

Jamie expanded on his good relationship with Cognism’s award-winning CS team.

“Even if you don’t know how to use some of the features, you’re able to eventually get the results you want because you have online chat and someone like my customer success manager Sam, who is very responsive.”

We asked Jamie to explain how he uses the extension.

“First, we get the data from Cognism and import it into Salesforce. Then, we send everyone an email referring them to a link with our business information. Whoever is interested in our offer will get a call from BDM. If the number’s incorrect, we then use Cognism to see if there’s a better one.”

By being able to get accurate phone data and using Cognism to find net new leads and enrich his existing database, Jamie has been able to get a hold of people who are in need of help and are open to help, especially during this time.

“For us, helping the community is very important.”

Finally, Jamie gave other business owners within their niche advice: