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Fluent in Data: Why we refreshed Cognism’s brand

Cognism unveils a new brand and vision for B2B data—shifting from tools to infrastructure powering modern go-to-market strategies.

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Cognism appoints Croud as strategic paid media partner.

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Half of C-suite CRM data out of date in less than two years

Posts by Mick Loizou

Marketing leader with 16+ years of experience in scaling B2B SaaS companies and building global marketing teams. Proven expertise in driving growth through strategic positioning, cross-functional alignment, and leading high-performing marketing teams to deliver results. Experienced in developing and executing ambitious marketing strategies, building product positioning, and driving both product-led and sales-led growth. Expert in creating compelling product messaging, building integrated marketing campaigns, and delivering customer-centric solutions that address market needs and drive company growth.

Cognism appoints Croud as strategic paid media partner.

Cognism partners with Croud to enhance its brand and growth strategy in key markets, leveraging data-driven media and analytics for impactful results.

Half of C-suite CRM data out of date in less than two years

Cognism research reveals data decay, early-stage budget allocation, and growing AI adoption - highlighting the urgent need for accurate, real-time data.

Fluent in Data: Why we refreshed Cognism’s brand

Cognism unveils a new brand and vision for B2B data—shifting from tools to infrastructure powering modern go-to-market strategies.

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Posts by Mick Loizou

An average of 20-40% pipeline increase for Cognism customers.