What Cognism CRM Enrichment can unlock
What is CRM decay really costing you?
B2B contact data decays at up to 30% every year. As records fall out of date, reps chase the wrong contacts, emails bounce, routing breaks, and pipeline becomes harder to trust. Answer 5 questions to estimate the revenue at risk in your CRM and see the potential impact of keeping priority records accurate with Cognism CRM Enrichment.
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A preview using benchmarks for a CRM with 10–50k contacts. Your actual dashboard will show live data from your connected CRM.
| Decay rate applied | Cognism Signals of the Business Economy, 2026 | — |
| ICP-actionable contact rate | Salesforce / Gartner B2B benchmark | 30% |
| Outreach-to-opportunity conversion rate | Cold outbound B2B benchmark (SiriusDecisions / TOPO) | 3% |
| SDR fully-loaded annual cost | US/UK mid-market SDR benchmark | $75,000 |
| Daily outreach attempts per SDR | Industry SDR activity benchmark | 50 |
| Time lost per failed outreach attempt | Dead dial / bounce / CRM update estimate | 6 mins |
| Time to manually re-source one contact | Sales Nav search + validate + CRM update | 10 mins |
| Bad firmographic record rate | CRM data quality research (headcount / revenue / region) | 17.5% |
| Active lead routing flow rate | Conservative — % of CRM active in routing workflows | 10% |
| Routing error rate on bad firmographic records | Misroute requiring manual RevOps intervention | 33% |
| RevOps remediation time per routing error | Diagnose + reassign + update CRM | 20 mins |
| RevOps fully-loaded hourly rate | US/UK mid-market RevOps benchmark | $50/hr |
| Credits needed | All stale contacts (CRM size x decay rate) | — |
| Top-up pricing tier applied | Cognism Enrich volume pricing | — |
All figures are illustrative estimates in USD. Assumptions based on Cognism's Signals of the Business Economy report (2026) and benchmarks from Salesforce, Gartner, SiriusDecisions, and Marketing Sherpa. Individual results will vary.