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The Demand Gen Playbook Diary of a first-time CMO Cold Calling Report 2025 Marketing Live Events International Expansion Zone Date-a-vendor SDR Zone
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The Demand Gen Playbook Course

1,500 marketers enrolled onto our Demand Gen course in 2023. 

For 2025, we’ve raised the bar — a brand-new, comprehensive curriculum covering everything from Demand Gen fundamentals to ABM, Paid Media, and Events.

Ready to be part of the Class of 2025? Join our waiting list to get priority access as soon as new modules drop.

Sign up to our waiting list and get notified as soon as new modules are released.

Course Schedule: Modules & Tutors

Class is about to begin — here’s the full syllabus and the experts who will be teaching you.

Exclusive access: Office Hours with Alice

Sign up and share your enrolment confirmation on LinkedIn to unlock extra-curricular Office Hours with Cognism’s CMO, Alice de Courcy.

This is your chance to get personal advice and have your demand gen questions answered directly by Alice. Only 50 seats available — first come, first serve.

Sign up now
DG Playbook_Alice hero

Why should you enrol in the course?

Level up your Demand Gen skills

Thousands of marketers have raved about Cognism’s Demand Gen Playbook over the last 5 years. Now it’s your turn to learn it first-hand.

Accelerate career progression

Whether you’re chasing a dream Demand Gen role or stepping into a new job and want to lead from the front, this course gives you the skills and credibility to do it.

Join the movement

Connect with like-minded marketers, attend live Office Hours with Cognism’s CMO, and graduate with credentials that set you apart.