SaleCycle Saves 10 Hours Per Rep Each Week With Cognism

The solution

How does SaleCycle use Cognism?

Jonathan told us that his team uses Cognism daily:

“SaleCycle’s new business sales team - five reps focused on winning new logos - use Cognism daily to refine and validate their target accounts. We target marketing people, e-commerce, marketing and CMOs.”

Jonathan explained the team's workflow when using the tool:

“At the start of every year, each rep gets a geographical area and list. Cognism is the first point of call to refine that list - tiering prospects, updating contacts, and identifying key decision-makers.”

“They go into the platform periodically, and use the full platform - update the list etc.”

“But very regularly they use the Browser extension. This is a good way for them to get a snapshot of data to make informed decisions about who to go after.”

He explained SaleCycle’s marketing team use case:

“Beyond sales, the marketing team uses Cognism to enrich HubSpot records and power LinkedIn campaign targeting, ensuring both teams operate from a single source of truth.”

“Overall, Cognism helps us create a more targeted approach to a set number of prospects, aligned to the industries we want to work in, referenceability of our existing case studies, refining personas and the challenges those personas face.”

👉 Learn more about the Cognism Browser extension.

The results

How has Cognism helped SaleCycle?

Cognism has transformed how SaleCycle’s new business team plans, prioritises, and prospects.

Jonathan explained the results they’ve seen:

“Cognism has allowed Salecycle to use a more targeted approach to prospecting. We can now go from 10,000 potential customers to 50 that are the right size, use case and persona based on verified evidence and data.”

“Earlier this year, I asked the team to present their yearly plan - who they were targeting, why, and what data supported their choices. All of the data for this was from Cognism. This allowed the new business team to present a data centric, logical plan for their FY26 plan.”

He explained how much time the team save when prospecting:

"It has improved the team's confidence, efficiency and focus so that they can better plan and go after prospects with logic.”

What are the intangible benefits to having Cognism?

When asked what impressed him most, he highlighted the ease of use and data quality:

“The UI is really simple. The quality and quantity of data are impressive, and the ability to filter and create tailored reports is excellent.”

Jonathan also explained how SaleCycle’s customer success experience has been positive:

“The account and CSM teams are great - they’re really supportive.”

What are SaleCycle's top reasons for recommending Cognism to other organisations?

When asked if he would recommend Cognism to other businesses:

“Yes, I would recommend Cognism! If you want an efficient, data-driven, logical go-to-market for your new business team, empower them with Cognism.”