Sciforma, a leading provider of portfolio and project management software, uses Cognism to:
- Drive growth and identify their total addressable market in France.
- Target their ICP with precision.
- Enrich and export contact data.
- Save a few hours per day.
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The company
Sciforma is a leading provider of portfolio and project management software. Over 1,000 customers and 200,000 users worldwide rely on Sciforma to drive sustainable growth and achieve strategic goals by managing project resources more efficiently.
Sciforma supports Enterprise PMOs in mid-sized and large companies. Its flexible platform serves all project types across IT, R&D, professional services, the public sector, and more. It accommodates organisations at different maturity levels, offering a balance of ease-of-use and powerful features for project teams and executives.
Sciforma is headquartered in Silicon Valley, with offices in the Americas, EMEA, and Asia-Pacific, as well as a global distributor network. The service is available in seven languages.
What teams use Cognism?
Sciforma’s marketing team uses Cognism.
The challenge
We interviewed Hari Alagu, Sciforma’s Marketing Data Researcher, and Sarah Laamache, Marketing Operations Manager, to learn more about the challenges they wanted to solve, how they use Cognism and the results they’ve seen.
How did you first find out about Cognism?
Hari told us:
“We came across Cognism by searching the internet, aided by a word-of-mouth recommendation from Sarah. Sarah led the evaluation and procurement.”
Sarah explained her evaluation process in more detail:
“I reached out for a demo a year and a half ago, and discussed with the data team a test I wanted to run. I did the same test with other tools, generating data I analysed to determine which tool would best target a specific region or for ABM or outbound.”
What problems was Sciforma trying to solve?
Hari laid out the challenges that Sciforma faced:
“The first challenge for us was getting verified email addresses and direct dials and mobile numbers for France, because getting proper verified contact data or a lead in France is difficult.”
“The second challenge was we were building the total addressable market - the TAM - for the region. While we were building it, we saw that Cognism returned a sizable number of SMB and mid-market companies compared to other tools. Cognism found exactly what we were looking for - companies with 500-1,000 employees.”
“With other tools, we were seeing wrong numbers in terms of company size, while Cognism’s data was aligned with LinkedIn Sales Navigator. This made it very easy to build our TAM.”
How does Cognism perform against its competitors?
Sarah told us an advantage Cognism has over competitors:
“Other tools have a very good amount of data in other regions, but we found that Cognism has a very large French audience.”
The solution
Who is Sciforma’s ICP/target audience?
Sarah told us:
“As a global PPM solution, our solution is for everyone. It can be an IT department or a marketing department - our ICP depends on which solution we are trying to market, which market and the size of the market.”
Hari told us:
“Project management offices are our primary ICP, followed by heads of IT, transformation officers and other key stakeholders in IT.”
“In terms of company size, 500+ is our sweet spot. Regarding client geography, our top region is France, followed by the US, UK and Germany.”
How does Sciforma use Cognism?
Hari explains:
“We use Cognism to enrich webinar signup data as well as using it to bulk import and export data, too.”
Sarah added:
“In Chrome, we can export contact data from Sales Navigator very quickly. Since Cognism’s data is high-quality and accurate, it’s streamlined our sales workflow and accelerated our prospecting efforts.”
The results
How has Cognism helped Sciforma?
Hari outlined the performance impact of using Cognism:
“Cognism provides a larger volume of data compared to other tools, so we’ve seen strong growth in meetings booked in France. It has 100% helped me hit my KPIs - I completely rely on Cognism in a few regions.”
Sarah said:
“Cognism has helped us clean and update data. Cognism is usually very quick to update when someone has moved jobs. It has also helped us to better determine who are the related prospects of the exact account that we’re looking for.”
Sarah added:
“Cognism’s data enrichment process has had a significant positive impact on the contacts we’re able to engage with, as we rely on various tactics. The tool’s effectiveness has been clear in helping us consistently achieve our goals, particularly in specific regions.”
Have there been any intangible benefits to having Cognism?
Hari had something to say about Cognism’s UX:
“The user interface is very good. The tool is very user-friendly – no training needed. It’s easy to start using it in Chrome.”
“And I like the dashboard, which is very good at month-end. I use it to analyse the total number of credits used for mobile numbers, direct numbers and emails. So it’s very good for me to calculate and prepare a report based on it.”
“Cognism has saved me a few hours a day.”
Sarah added:
“It offers a lot of peace of mind knowing it’s GDPR-compliant.”
How did Sciforma find Cognism’s onboarding process?
Sarah said:
“It’s great. We got lucky because Olivia was a massive help in user adoption, telling us when there is a new feature, and so on.”
“She was working on our behalf on so many subjects, and being so close to customer success is a massive help. It gave us confidence in the tool and its continued evolution.”
What are Sciforma’s top reasons for recommending Cognism?
Hari said:
“The first one is how user-friendly it is - no training needed. The second is the Diamond Data® feature, which is a big highlight for me.”
Sarah chipped in to say:
“I would recommend Cognism for its data in the European region. Onboarding is fast. And I like knowing if I move to another company with a different CRM, I will still be able to use Cognism thanks to its API integrations.”
