Lead generation is the driving force behind any good sales team.
But not everyone loves the process.
And who can blame you - it’s tough out there!
But it doesn’t have to be, not if you buy B2B leads from the right place.
Luckily, we know the best platforms and websites for generating new business leads, as well as the red flags to avoid when evaluating them.
Now, you want to know how to get more leads for your business. Here are 18 places to try:
Cognism is one of the best platforms for buying business-to-business leads. More precisely, it provides the trusted data foundation revenue teams rely on to identify and access high-quality prospects across the UK and Europe—where accuracy, compliance and coverage directly affect commercial outcomes.
For organisations operating in complex, fragmented markets, the difference is not volume of leads but confidence in the data behind them. Cognism enables teams to build highly targeted prospect pools using reliable company and contact data, including verified emails and phone-verified mobile numbers. This allows businesses to engage the right accounts with far greater certainty.
The platform integrates directly into core revenue systems and workflows, ensuring that prospect data remains consistent, current and usable across CRM, sales engagement and LinkedIn environments. This reduces data decay, improves execution and supports more predictable pipeline generation across markets.
For businesses looking to grow in Europe, access to quality B2B leads is only valuable if that data can be trusted at scale. Cognism provides that assurance—turning lead acquisition from a tactical activity into a more controlled, reliable component of revenue performance.
Take a tour of the platform to see how it works:
Choose a package to suit your needs; each is inclusive of five seats to get your mid-market or enterprise team started:
RocketReach is a website that makes getting leads for your business easy, particularly email addresses. The platform allows you to run advanced searches, create prospect lists, and use a Chrome extension to look up prospects on the fly.
RocketReach offers different tiers of pricing based on whether you need phone numbers or not. For this reason, it may be wise to consider RocketReach alternatives like Cognism, as all contact data is included in the price.
ZoomInfo is a data provider that many companies use to buy B2B leads. Its speciality lies in US data to help create a more cohesive go-to-market strategy from start to finish while empowering corporate teams with business-to-business sales leads.
ZoomInfo provides individual pricing tiers for sales, marketing, and recruitment. Its sales pricing includes Professional, Advanced, and Enterprise plans. You can request precise pricing information to buy leads from ZoomInfo directly from them
Otherwise, check out ZoomInfo alternatives.
Lusha is an easy-to-use prospecting tool that helps business professionals buy small business leads.
Sales representatives, recruitment managers, and marketers use this solution daily to help build relationships, enrich data lists and connect with prospects.
Lusha bases its pricing on credits per user. Packages range from free plans to custom Enterprise plans.
Over here, you can find out more about the Lusha alternatives.
MegaLeads was created to help small businesses acquire new prospect leads and close more LinkedIn sales.
They specialise in mortgage and business leads. The database mainly consists of business leads for the USA, and you can download lists in CSV format.
MegaLeads offers monthly pricing tiers, including Silver, Gold, and Platinum plans. You can also sign up for a free trial with unlimited business searches.
D&B Hoovers™ is a sales acceleration solution that lists leads for business-to-business organisations. It leverages data and analytics to help sales teams prospect faster and more accurately.
D&B Hoovers™ doesn’t disclose pricing on its website, but you can sign up for a free trial.
UpLead is a B2B prospecting platform where you can buy business and email marketing leads.
It offers a powerful API, Chrome Extension, and data enrichment to ensure the business sales leads you purchase from them are accurate.
UpLead offers annual single-user pricing tiers: Essential, Plus, and Professional. A 7-day free trial with 5 credits is also available.
Check out how this business lead provider compares to Cognism.
DiscoverOrg is a ZoomInfo company that lets you buy leads for your business and connect and close sales with your ideal customers.
Its B2B database includes data on marketing, finance, IT, SMB, and sales industries.
You can request precise information about buying B2B leads directly from DiscoverOrg.
Seamless.AI is a prospecting and relationship-building platform where you can buy business leads.
The platform integrates well with leading CRMs and includes many LinkedIn leads.
Seamless.AI offers Pro and Enterprise packages. Depending on the package, pricing includes a set number of data access credits. You can also try the platform for free with 50 credits.
AeroLeads lets you source business leads via prospecting and sales intelligence software. You can upload purchased lists or search its email database for business contacts.
AeroLeads provides Take Off, Climb, Cruise, and Enterprise pricing plans with limited credits and users.
LeadIQ is a good option for buying leads online for US-based contacts.
The app automates the time-consuming and annoying parts of prospecting so reps can focus on the right activities - like generating new business!
LeadIQ provides a free version and individual pricing plans, including Essential, Pro and Enterprise. All plans have email, phone and account limits.
Check out how this business lead vendor compares to Cognism.
Lead411 is software for buying unlimited leads, including emails and direct dial numbers.
It offers filters, intent data, and more to help find growing companies more likely to buy.
Lead411 has monthly or annual pricing packages for individuals and teams. Annual packages come with add-ons such as intent data and unlimited exporting. Contact Lead411 for a quote.
Apollo is a good option for anyone looking to streamline their outreach with data leads. It offers leads online via a database to help level up go-to-market processes.
Apollo.io packages include Free, Basic, Professional, and Organization. Depending on the package, pricing is per user per month, with a set number of data access credits.
Precise pricing information for Apollo.io is available on their website.
See how Apollo compares to Cognism.
Breeze Intelligence (previously Clearbit) by HubSpot is an AI lead generation and customer journey platform. The database contains over 200 million buyer and company profiles, enabling you to find and convert B2B business leads into customers.
You’ll have to contact them for a quote to get pricing for Breeze Intelligence.
Check out how Clearbit compares to Cognism.
SalesIntel is a full-funnel SaaS sales solution that helps teams generate targeted business leads.
The solution offers lead enrichment, intent data, and Research on Demand for better data lists.
SalesIntel offers pricing plans for individuals or teams, both of which include data export, enrichment, and research credit limits. You can also contact their sales team for custom pricing.
Check out SalesIntel alternatives.
CloudLead uses machine learning tools backed by human researchers to help B2B sales and marketing teams scale their outbound processes. Use this tool to buy business opportunity leads, identify new customers, and update existing databases.
CloudLead doesn’t display pricing on its website, so you’ll have to contact the company for a quote.
EasyLeadz is an easy way to buy B2B contact numbers with just one click. It also allows you to buy business leads of professionals while browsing their social media profiles.
EasyLeadz provides Startup, Scaleup, and Growth pricing tiers. You can also sign up for a one-time trial with limited features.
Crunchbase is another platform where you can buy lead lists. The advanced search function allows you to find qualified prospects in your territories.
You can also use its Chrome Extension to find contact info on LinkedIn, Sales Navigator, Salesforce, and company websites.
Crunchbase offers three pricing tiers: Crunchbase Pro, Business, and API. Depending on your plan, you might have the option of monthly billing, but the annual option is the most cost-effective.
Want to know more about where and how to buy leads?
We’ve collected the most frequently asked questions to help you make a more informed decision when buying targeted leads for your business:
You want leads for your business, not a waste of time. That’s why you should focus on a high-quality B2B contact database like Cognism.
Here’s what you get on top of quality business leads:
Speak to one of our data experts about your needs. Click the banner to book a call.