19th June 2025
Cold Calling Live with Isa Sher and Lauren Reeves
In this high-energy edition of Cold Calling Live, Cognism’s Isa is joined by guest sales leader Lauren Reeves, BDR Manager at Swap, to break down top cold calling techniques, live call coaching, and how to turn nerves into performance.
They’re joined by brave volunteers from around the world - Cape Town to Manchester to Dubai - who pitch live for real-time feedback and a shot at prizes. Expect expert tips on tonality, permission-based openers, objection handling, and why cold calling still works - even in a world of AI call screening.
