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Cognism vs LeadIQ

Selling should be simple. With flexible integrations and a browser extension that works wherever you do, Cognism makes prospecting faster, easier, and compliant by design.

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How does Cognism match up?
LeadIQ
No credit ceilings
Verified mobile data
DNC lists in 14 countries
Browser extension flexibility

Why thousands of brands have switched to Cognism

01

30% better data quality

Cognism is known for its mobile data, which is why many customers have made the switch.

They report higher first‑connect rates and fewer wasted dials.

"Cognism’s data quality was about 30% better than everything else we were looking at.” Dave, Mollie

02

ROI in 8 weeks

Cognism does what it says on the tin: quality B2B data that connects you with the prospects you want to do business with.

“Our sales cycle is typically 6-8 months long. At Cognism, we saw ROI in 8 weeks from intent data and direct dials. One deal pays for a year’s Cognism subscription.” George, Ultima

03

60% more deals closed

Customers switching to Cognism report a higher number of connects, leading to more closed/won deals. 

“The tool has paid for itself. The largest deal closed in company history was helped by generating an email from the Cognism platform. The email address allowed us to reach the contract decision-maker and close the deal earlier than anticipated.” Marc, OneUp Sales

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What’s the difference between LeadIQ and Cognism?

When comparing Cognism to LeadIQ, consider the features available and how each can impact your business.

For instance, while LeadIQ and Cognism are both B2B data providers, LeadIQ claims to “go beyond data” by providing AI tools for personalising outreach.

Cognism also offers an AI tool, Sales Companion, to streamline prospecting. It prioritises providing the best B2B data for prospecting by ensuring you can integrate it into your existing workflows and systems, with the best data delivered to you in real time. 

One of the main differences between LeadIQ and Cognism is access to intent data. LeadIQ doesn’t offer it, while Cognism partnered with Bombora to help users find, prioritise, and connect with prospects who are ready to buy. 

To summarise how Cognism compares to LeadIQ:

Cognism
LeadIQ
Best for
Cognism
Larger sales, marketing, RevOps and GTMOps teams looking to drive customer revenue growth in Europe.
LeadIQ
Mid-sized to large sales teams focusing on outbound B2B prospecting in the US.
Pricing
Cognism
Two tiers to choose from to suit your needs best. Unrestricted views/ individual and page-level exporting on all packages.*
LeadIQ
Subscriptions based on a credit system that restricts data points.
Integrations
Cognism
Included in all packages: Salesforce, HubSpot, MS Dynamics, Pipedrive, Salesloft, Bullhorn, Outreach & Zapier.
LeadIQ
Integrations include Outreach, Salesloft, HubSpot, Gong, Groove, Gmail and Salesforce.
Compliance status
Cognism
GDPR & CCPA compliant, SOC 2 accreditations, TPS & DNC screening across 14 countries & notified database.
LeadIQ
GDPR aligned & CCPA compliant. SOC 2 type II.
Browser extension
Cognism
Compatible with LinkedIn, Sales Navigator, Recruiter, Salesforce, HubSpot, Outreach, and company domains.
LeadIQ
Compatible with LinkedIn.
Intent data
Cognism
Bombora intent data with 12 topics included in the Elevate package. Add more topics as an add-on.
LeadIQ
Not available.
Enrichment
Cognism
API enrichment and on-demand CSV enrichment.
LeadIQ
CSV upload and one-click enrichment. (Only available on Pro Annual as an add-on and Enterprise plans.)
Phone-verification/ research on-demand service
Cognism
Exclusive phone-verified Diamond Data® mobiles & on-demand-verification service.
LeadIQ
Not available.
AI Offering
Cognism
Tailored Sales Companion and AI search are included in all packages for every user.
LeadIQ
Scribe email AI-generator available on all plans.

Alternatively, see other Cognism comparisons👇

Key features of Cognism vs LeadIQ

With targeted precision and regularly updated, compliant data, Cognism empowers sales, marketing, RevOps, and GTM leaders to build strong pipelines and drive revenue growth. 

The LeadIQ platform advertises several features to help sales and RevOps teams grow their pipeline.

Here’s a list of both tools’ features, side by side:

Cognism

Sales Companion

For personalised access to in-depth account data to ensure fresh and fast outreach.

Phone-verified cell phone numbers

To help you connect with 87% of your list.

Diamond Data®

Exclusive on-demand verified cell phone and email data set.

Unrestricted access to person and company-level data*

Subject to a generous fair usage policy.

Enrich

API enrichment and on-demand CSV enrichment.

Intent & Signal data

Intent data by Bombora. Real time signal data for hiring trends, funding rounds, and technographic insights.

International coverage

EMEA, NAM, APAC.

Integrations at no extra cost

Salesforce, HubSpot, MS Dynamics, Pipedrive, Salesloft, Outreach & Zapier.

GDPR and CCPA-compliant

SOC 2 accreditations, TPS & DNC screening across 14 countries & notified database.

AI Search

Find prospects using ChatGPT-style textual or voice prompts.

LeadIQ

Real-time contact data

Provides up-to-date contact details for sales prospecting.

Scribe for AI-generated sales messages

Creates AI-assisted email copy and outreach messages.

Dashboard analytics

Tracks team prospecting activity and performance metrics.

Integrations

Connects with platforms like Salesforce, HubSpot, Salesloft, and Outreach.

Job signal tracking

Alerts users when key contacts change roles or companies.

CRM enrichment add-on

Updates and enriches CRM records with new contact information.

Why Cognism?

“At SUB1, we use Cognism’s Browser Extension and Diamond Data®. I can’t recommend Diamond Data® highly enough - it helps us find phone data, test it, and check its accuracy without relying on AI. This is a significant USP that none of their competitors offer.”
Read the full case study
Helped generate
7-figure opportunities
Stevie_SUB1
Stevie Howlett
Director of Business Development @SUB1
“We tested everything available on the market, including Lusha, Apollo and ZoomInfo. We ran a pilot and proved that Cognism’s data was stronger than other tools we evaluated, particularly in EMEA.”
Read the full case study
40%
improvement in outbound pipeline
adina-aveva
Adina Apachitei
Global Director Best Practices Program @AVEVA
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LeadIQ versus Cognism: Compliance

According to LeadIQ’s website, the vendor is CCPA-compliant and GDPR-aligned.

If you’re comparing Cognism vs. LeadIQ, you should know that LeadIQ checks DNC lists in the UK and Ireland, but these governance controls are only available for Enterprise users. 

“Cognism is our comfort blanket when it comes to compliance.” “Whenever a prospect asks where we get their data from, we can confidently say that we’ve sourced their information from a reputable ISO 27001 and SOC Type II certification data company.”
Read the full case study
1612964195108-1
Richard Caldicott
IT Director @Henderson Scott

Cognism is a globally compliant B2B data provider. Customers praise Cognism as a company that goes above and beyond to ensure customers aren’t violating privacy laws.

While being GDPR and CCPA compliant, Cognism also scrubs all mobile numbers against:

  • TPS/CTPS lists in the UK.
  • Do-Not-Call lists in the USA, Canada, Australia and European countries, including Germany, France, Spain, Ireland, Belgium, Croatia, Portugal, Sweden, Italy and more. 

If a number is marked as TPS or DNC, it means that the user has opted out of receiving unsolicited phone calls by applying to the national do-not-call registry. 

Cognism allows admins to choose whether to hide or show contacts that are on DNC lists from reps. Meaning that its customers have complete confidence in the legality of its outreach.

The Cognism platform follows these compliance-based actions: 

  • A stringent B2B data verification process. 
  • Ensures all data is legally sourced and of the utmost quality.
  • Is regulated by the ICO and provides users with a notified database.

LeadIQ vs Cognism: Usability & Integrations

LeadIQ reviews mention that the platform has a clean UI, is easy to use, and integrates with other tools. Integrations include Outreach, Salesloft, HubSpot, Gong, Groove, Gmail and Salesforce.

Cognism customers speak highly of its interface, usability, and support. Integrations are included in all packages. They include Salesforce, Hubspot, MS Dynamics, Pipedrive, Salesloft, Outreach, and Zapier.

Then there’s Cognism’s AI advantages: 

  • Web app & extension: Build targeted lists in the Cognism web app, while the Sales Companion extension delivers compliant data directly from LinkedIn, corporate websites, and CRMs.

  • AI Search: Filter companies and contacts with natural language prompts, such as “Show me CMOs at FinTech companies in Germany.”

  • Sales Companion: Get a territory-ready dashboard with AI-powered recommendations, enriched by intent surges, funding alerts, hiring signals, and company events.

  • Smart Personas: Describe your business once, and Cortex builds persona-driven filters, instantly recommending the right contacts, intent topics, and technographics.

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Sounds great, but...

 LeadIQ has an AI email writer tool. 

LeadIQ’s AI email writer helps generate copy, but writing is only half the job; sales teams need context, not just content.

Cognism’s Cortex AI delivers governed, prompt-free intelligence that surfaces in-market buyers, verified contacts, and real-time Signals. It equips GTM teams with the insights to prioritise the right accounts and start meaningful conversations that convert.

0%

increase in meetings booked (Lockton)

0%

Better conversion rates (Lead Forensics)

0%

Influenced closed/won deals (Openprise)

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Cognism vs LeadIQ: Databases & Data Coverage

LeadIQ has a global database that includes mobiles and emails in the US, EMEA, and APAC.

Cognism’s dataset offers the most complete coverage in the EMEA. The tool has EU and US research teams, making it a great option for anyone looking to find highly-targeted global leads, including NAM and APAC.

The main differentiator between Cognism and LeadIQ’s database is the availability of cell phone numbers and emails in their packages.

  • LeadIQ caps emails and mobile credits in every plan. For example, the Enterprise plan only gives 120 mobile credits per month per user. 
  • With Cognism, you don’t have to worry about credits—Cognism offers unrestricted access to contact data (subject to our fair use policy) in all its packages.

Moreover, quality is of utmost importance to Cognism, with phone-verified numbers, the most complete data in Europe and next-level mobile number coverage in the United States (2x more than other providers).

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Where do Cognism and LeadIQ get their data?

According to the LeadIQ privacy policy, information for the LeadIQ Directory Database may be compiled from multiple sources including: 

  • Licensed information from other companies.
  • Publicly available information.
  • Market research.
  • The LeadIQ Data Community, where users and customers contribute information about themselves, their companies and others.

This means that when you join the LeadIQ Data Community and integrate LeadIQ with your CRM databases, email contact directories, and calendars, you give them permission to process personal information about your prospects and customers to sell as part of the database (unless you opt-out).

This data will include full names, professional email addresses and phone numbers, city location, job title and department, company/employer name and postal address and any related social media profiles.

Cognism gathers data via its proprietary sources and fills in the gaps from third-party data providers, publicly available sources, manual research and strategic partnerships - the tool does not use customer data to supplement its database.

Cognism ensures up-to-date and accurate B2B data via machine learning processes that check millions of data points daily. A team of in-house researchers verifies the data, ensuring accuracy and compliance. This stringent verification process applies to Cognism’s entire database.

However, Cognism takes data verification to the next level through its exclusive data asset, Diamond Data®.

Diamond Data® comprises phone-verified mobile numbers that make it 3x more likely you’ll connect with your ideal customer. The team phone verifies mobile numbers and includes contacts specifically requested by customers leveraging the Diamonds-on-Demand® service - LeadIQ does not offer a similar service.

Diamond Data® allows sales teams to connect with 87% of prospecting lists. Companies are seeing a 54% increase in mobile coverage, and ROI is increasing due to 70% of outbound meetings booked from Cognism mobiles. 

Here’s how Cognism mobile phone numbers differ from standard mobile numbers. 👇

How standard mobile numbers compare to Cognism's phone-verified numbers.

Sounds great, but...

LeadIQ is cheaper and offers monthly payments.

LeadIQ may appear cheaper upfront, but credit-based pricing creates a scarcity mindset, and costs can add up quickly, especially as key features are locked behind higher-tier plans.

With Cognism, you can prospect confidently without credit ceilings. Every package includes integrations, Sales Companion, and compliance safeguards.

0%

success rates in European data (Toucan)

0%

Better mobile accuracy than competitors (Docfield)

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Cognism vs LeadIQ pricing

**Cognism and LeadIQ pricing information is dependent on your company’s needs. For accurate pricing, please contact your preferred data provider.

Cognism Pricing

What really makes Cognism stand out from LeadIQ is unrestricted data views. 

Cognism’s main packages allow reps unrestricted data views and exports of 25 records at a time.

Cognism’s pricing model is split into two tiers: 

  • Grow gives you the essential quality data you need for your prospecting. With contact and company data, including Cognism’s phone verified Diamond Data®.
  • Elevate gives you all the benefits of Grow with the added benefit of combining Cognism’s high-quality data with advanced intelligence and actionable signals.

In addition to this, users can add more intent data topics (12 are included in the Elevate package) and Diamonds-on-Demand® to their package.

LeadIQ Pricing

LeadIQ pricing offers four plans, including a limited free plan, with yearly or monthly subscriptions per user.

Each LeadIQ subscription is based on a credit system that restricts data points. 

LeadIQ reserves advanced features, such as updating contact information with one click or governance controls for prospect data for the Enterprise plan with custom pricing.

Contact tracking and Salesforce lead enrichment are available as optional add-ons, and you can add SSO to Pro and Enterprise plans for additional costs.

Loved by Revenue Teams

From Reddit to G2: Discover why sales, marketing and GTM teams trust Cognism for verified contact data, quality coverage, and measurable results.

FAQs about LeadIQ vs Cognism

Cognism is the better choice for businesses looking for a sales intelligence platform that offers up-to-date, accurate data in an easy-to-use interface.

The quality of its verified mobiles and B2B emails are unmatched by LeadIQ, as are its extensive features and excellent customer service. 

So, if you’re looking for the best tool to help you reach out to potential leads and target customers, Cognism is the clear winner.

Yes, Cognism is an excellent alternative when comparing LeadIQ competitors. 

Cognism provides highly accurate and up-to-date contact information that helps sales and marketing teams find the information they need to make fewer calls, contact the most relevant people, and hit quota faster. 

Furthermore, Cognism has received overwhelmingly positive reviews from its users. In particular, many users praise its user-friendly interface, accurate data and excellent customer service.

Unlike Cognism, LeadIQ offers monthly subscriptions which may appeal to those who don’t want to commit to annual plans. However, it limits email and phone number credits per month. As a result, LeadIQ’s credit-based pricing may lead to unexpected costs and lost opportunities.

Cognism’s pricing model was created to overcome the scarcity mindset and allow teams to prospect without worrying about credits. Cognism doesn’t restrict access to mobiles and emails. With Cognism, users can view as many contacts or companies as they want without regard for additional costs.

For example, Cognism customers like Ultima went from 100 dials a day to 30 but hit their target and saw ROI in only 8 weeks.

If a number is marked as TPS or DNC, it means that the user has opted out from receiving unsolicited phone calls by applying to the national do-not-call registry. 

The Information Commissioners’ Office (ICO) has issued fines totalling £180,000 for two companies that made more than 480,000 unlawful marketing calls to businesses signed up with the UK’s “Do not call” register.

Try Cognism, a LeadIQ alternative

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