Skip to content

Cognism vs Lusha

Looking for an alternative to Lusha that has accurate and compliant European data?  Leading B2B sales teams choose Cognism.

  • Reach real decision makers with unmatched accuracy
    Verified contact data, including mobiles and emails, for better connect rates
  • Accelerate revenue growth 
    The most comprehensive EU datasets let you reach decision-makers across markets.
  • Stay compliant across global markets 
    GDPR and CCPA aligned, with built-in DNC screening for safe, confident prospecting.

See for yourself with a free data sample and demo of how Cognism works:

Get a free data sample

 Trusted by 4000+ businesses globally

Salesloft-logo-removebg-preview
monday logo
aircall-logo_2x
xero-logo-alt-130-1
SlalomLogoBlue-AprilHunt
Logos 130x26px_Lead Forensics
Logos 130x26px_Comply Advantage-1
Hootsuite-Logo.wine
mazars-logo-1
Logos 130x26px_Seismic
amex logo
gartner logo
kpmg logo transparent
notion_logo_transparent

Why Cognism is the best Lusha alternative

 Connect with the right people, faster — backed by industry-leading coverage and mobile data.

Unmatched accuracy and coverage

Diamond Data® means every contact is human-verified.

No more chasing dead numbers—just productive conversations with key decision-makers.

Instantly expand into new markets

Access compliant, verified global B2B data, including top-tier European coverage, with no extra cost.

Reach senior decision-makers faster and open up new pipeline opportunities without budget hurdles or data gaps.

Predictable Pricing, Unlimited Visibility

No credit limits or hidden costs with unrestricted data views and exports at every level.

Plan confidently, scale faster, and give every team member the tools to act on insights. Without financial bottlenecks.

 

Cognism vs Lusha feature comparison

Cognism
Lusha
Best for
Cognism
Larger sales, marketing, RevOps and GTMOps teams looking to drive customer revenue growth in Europe.
Lusha
Smaller sales teams that need access to contact details and add-on features like email sequence automation.
Pricing
Cognism
Two tiers to choose from to suit your needs best. Unrestricted views/ individual and page-level exporting on all packages.*
Lusha
Credit-based & dependent on team size & features. Pick from three paid packages.
Integrations
Cognism
Included in all packages: Salesforce, HubSpot, MS Dynamics, Pipedrive, Salesloft, Outreach & Zapier.
Lusha
Integrations include Outreach, Salesloft, HubSpot, MS Dynamics and Salesforce. Zapier integration is only included in the Scale plan.
Compliance status
Cognism
GDPR & CCPA compliant, SOC 2 accreditations, TPS & DNC screening across 13 countries & notified database.
Lusha
GDPR & CCPA compliant. DNC lists are only included in the higher-priced tiers.
Browser extension
Cognism
Compatible with LinkedIn, Sales Navigator, Recruiter, Salesforce, HubSpot, Outreach, and company domains.
Lusha
The Lusha Chrome Extension works across company domains, LinkedIn profiles (including Sales Nav), and CRMs.
Intent data
Cognism
Bombora intent data with 12 topics included in the Elevate package. Add more topics as an add-on.
Lusha
The intent data and filter are included only in the Scale plan with up to 25 topics.
Enrichment
Cognism
CSV & Salesforce enrichment: instant, scheduled & on-demand.
Lusha
CSV enrichment. CRM enrichment is included in higher pricing tiers.
Phone-verification/ research on-demand service
Cognism
Exclusive phone-verified Diamond Data® mobiles & on-demand-verification service.
Lusha
Not available.

 

How Cognism Data is different...

 

Signals

Find prospects who are ready to buy with intelligent insights.

Combine company insights (hiring, funding, and job changes) with Bombora-powered Intent data to identify in-market buyers faster. We provide signals for actionable accuracy.

Our intelligence helps you stay one step ahead of the competition.

Don’t just search for leads, find the right leads.

Data

Spend less time dialling wrong numbers.

Cognism’s phone-verified Diamond Data® is tested, verified, and validated by our team to ensure freshness and accuracy.

SDRs spend more time selling and less time researching.

Diamond Data® means more time actually speaking to contacts that matter.

Compliance

Compliant-first, intelligent and stress-free data.

Backed by GDPR, CCPA, and SOC 2 standards, Cognism is the only sales intelligence tool which cross-references contact data with Do Not Call lists across 13 different countries, in Europe and internationally.

Thousands of European businesses trust Cognism to enable their reps to prospect to individuals not in these Do Not Call lists - confidently and compliantly.

web and chrome mirrored-compressed

Quality European data drives better results

Data-providers often have large gaps in their European data quality, leaving their sales teams stranded and struggling to grow pipeline.

Cognism helps you:

  • Increase connect rates with decision makers that matter most
  • Improve rep productivity. Save them hours every week on manual research
  • Stay compliant with evolving privacy regulations

Get a free data sample

Hear from the customers who have tried Cognism and Lusha

“We’ve definitely seen results improve since we switched from Lusha. I save 30 minutes to an hour a day and spend more time on the platform compared to Lusha because I know I’m more likely to get results from it.”
Jack Hooper
Sales Development @ Lockton
Read the full case study
100%
increase in meetings booked
“The automation combined with the data accuracy enables our reps to make a minimum of 50-100 calls per day. We’re noticing that the numbers’ quality is steadily increasing and is getting even better!”
Patrick Trümpi
CSO @ Unique AG
Read the full case study
200+
opportunities gained since October 2021
“It's like a companion that does a lot of thinking for me, highlighting the contacts that are important for the team to reach out to, without them having to think about it. It provides signals to the team without them having to go three layers deep to try and surface in themselves, saving them time and making them more effective”
Dave Smallwood
Managing Director @ Mollie
Tell us the accounts you're dying to break into. We'll send you a sample of decision makers, enriched with emails and mobiles.

Get a data sample and demo of how Cognism can help your team

We let our data do the talking. Here's what you can expect from a Cognism demo and data sample:

  • We’ll align on your goals, target markets and ICP.
  • We'll provide you a sample of decision-makers from the accounts you want to break into, complete with the correct and up-to-date emails and mobile numbers
  • You’ll learn how to spot ready-to-buy prospects with intent signals, hiring alerts and technographics.
  • You’ll see how phone-verified Diamond Data means more closed deals.
  • Compare Cognism data against the competition.

 

"I’ve purchased Cognism in multiple different organisations and without a doubt Cognism is by far the best platform when it comes to B2B contact data."

- Alexander Porter, Global Director @SingleStore