Skip to content

Cognism vs Apollo

Looking for an alternative to Apollo that has accurate and compliant European data?  Cognism is the leading provider of UK & European B2B data.

  • Unmatched European coverage: Boost connect rates by up to 3x* with mobile numbers that work - at no extra cost
  • Compliance: Prospect safely with GDPR-aligned sourcing and more DNC lists tracked than any other provider
  • Global expansion: Build pipeline with a platform that is purpose-built for companies selling into EMEA markets
“We trialled Apollo, which didn’t produce adequate results. We evaluated ZoomInfo but found the data to be too US‑centric, which is why we went with Cognism.”
 
Marc Parsons, SDR Manager @ OneUp Sales

*Results collected by an independent study in 2023

Deel-white
Asana-white
mongo-white
monday-white
IBM-white
Salesloft-white
gartner-white
Notion-white

 Trusted by 4000+ businesses scaling globally

See for yourself the difference in data quality. Tell us the accounts you're dying to break into. We'll send you a sample of decision makers, enriched with emails and mobiles.

"We previously used Apollo but struggled with inconsistent data quality."

Like many other companies, Docfield struggled with the lack of European data quality when using US data-providers.

When they made the switch to Cognism, the impact was clear... 

  • 15% increase in pipeline
  • Connect rates have improved by +20% compared to Apollo
  • Each SDR has saved 15% in time spent building manual lists.
Get a free data sample
View of the Cognism Sales Companion Dashboard.
“Given the rapidity of the onboarding, I could confidently show our CFO that Cognism has demonstrated high usage and product adoption across the sales organisation in the initial 30 days”
Read the full case study
ROI
in 30 days
“ZoomInfo and Apollo were used by all global sales teams. While these vendors were valuable in North America, it became apparent that we needed an EMEA market leader for prospecting in this region.”
Read the full case study
33%
new business meetings booked in Southern Europe
“The coverage is wider and the mobile phone numbers are substantially better”
Read the full case study
15%
increase in conversion rate
“In the evaluation process, we compared Cognism against five other competitors. We naturally expected Cognism’s data not to perform as well as the others, as it is a UK-based company. However, our results showed that the coverage of US mobile data far outperformed the others.”
Read the full case study
50%
increase in team performance
“Signals in Sales Companion, such as C-suite changes and funding rounds, are incredibly useful. They serve as great prompts for when to reach out and help us secure new business. Having all those insights in one place in Sales Companion has been a game-changer.”

Why Cognism is the best Apollo alternative

 Connect with the right people, faster — backed by industry-leading coverage and mobile data.

Access unmatched European coverage

Access compliant, verified global B2B data, including top-tier European coverage, with no extra cost.

Reach senior decision-makers faster and open up new pipeline opportunities without budget hurdles or data gaps.

Human-Centered Support

Cognism offers dedicated Customer Success Manager and global support with local speaking experts, ensuring personalized and rapid assistance

Support is readily available with average LiveChat response time of just 20 seconds and a 100% satisfaction rate month over month.

Mobile-first data

Cognism prioritises providing accurate mobile coverage, whilst other providers often focus more on providing emails.

Access Phone-verified mobiles that boost connect rates by up to 3x at no extra cost.

 

Cognism vs Apollo feature comparison

Cognism
Apollo.io
Best for
Cognism
Larger sales, marketing, RevOps and GTMOps teams looking to drive customer revenue growth in Europe.
Apollo.io
Start-ups and SMEs seeking an all-in-one platform for US prospecting.
Pricing
Cognism
Two packages to choose from: Grow and Elevate (Includes Signals). Unrestricted views/ individual and page-level exporting on all packages.*
Apollo.io
Credit-based subscription plans with limited mobile and export credits. Add-on credits are available.
Integrations
Cognism
Included in all packages: Salesforce, Hubspot, MS Dynamics, Pipedrive, Salesloft, Outreach & Zapier.
Apollo.io
Integrations include Salesforce, Hubspot, Pipedrive, Salesloft, Outreach & Zapier.
Compliance status
Cognism
GDPR & CCPA compliant, SOC 2 accreditations, TPS & DNC screening across 13 countries & notified database. ISO 27701 certified.
Apollo.io
GDPR & CCPA compliant with DNC list checking in 2 countries. ISO 27001 and SOC II certified.
Browser extension
Cognism
Compatible with LinkedIn, Sales Navigator, Recruiter, Salesforce, HubSpot, Outreach, and company domains.
Apollo.io
Chrome extension works across LinkedIn, Salesforce, HubSpot, Gmail, and more.
Intent data
Cognism
Bombora intent data.
Apollo.io
LeadSift intent data.
Enrichment
Cognism
CSV & Salesforce enrichment: instant, scheduled & on-demand.
Apollo.io
Manual CRM enrichment, real-time enrichment and scheduled CRM enrichment.
Phone-verification/ research on-demand service
Cognism
Exclusive phone-verified Diamond Data mobiles & on-demand-verification service.
Apollo.io
Not available.

Quality European data drives better results

US data-providers often have large gaps in their European data quality, leaving their sales teams stranded and struggling to grow pipeline.

Cognism is the only platform purpose-built for companies selling into EMEA markets, and we can prove it:

  • Redgate Software achieved a 42% increase in European pipeline
  • UserEvidence reported an 8% increase in connect rates Vs ZoomInfo
  • Mollie saw a 30% increase in EMEA data quality

Get a free data sample

How Cognism Data is different...

Highest quality mobiles

Cognism’s phone-verified Diamond Data is tested and validated by human and AI-powered methods to ensure the highest accuracy. 
 
Cognism creates over 100K new Diamond contacts per month, which are proven to increase connect rates by 3x on average.

AI-powered data collection

Cognism’s proprietary AI stitches between 60-200 pieces of data together per company before filtering it through a series of 5 verification layers, including human validation and customer feedback.
 
That means you team can prospect with the confidence the data they are using is unmatched in accuracy and freshness.

Contacts enriched with context

Contacts without context only gets you so far. Cognism’s Signal Data ensures that contacts are enriched with the right context so that you never miss a window of opportunity to reach the right decision-makers at the right time.
 
Fuel your prospecting with insights on hiring trends, technographcis, growth alerts and intent signals.

Customers results since switching to Cognism

33%
new business meetings booked in Southern Europe
“ZoomInfo and Apollo were used by all global sales teams. While these vendors were valuable in North America, it became apparent that we needed an EMEA market leader for prospecting in this region.”
Beatriz Bastos - Business Development Representative @ Promon
Read the full case study
Tell us the accounts you're dying to break into. We'll send you a sample of decision makers, enriched with emails and mobiles.

Get a data sample and demo of how Cognism can help your team

We let our data do the talking. Here's what you can expect from a Cognism demo and data sample:

  • We’ll align on your goals, target markets and ICP.
  • We'll provide you a sample of decision-makers from the accounts you want to break into, complete with the correct and up-to-date emails and mobile numbers
  • You’ll learn how to spot ready-to-buy prospects with intent signals, hiring alerts and technographics.
  • You’ll see how phone-verified Diamond Data means more closed deals.
  • Compare Cognism data against the competition.

"I’ve purchased Cognism in multiple different organisations and without a doubt Cognism is by far the best platform when it comes to B2B contact data."

- Alexander Porter, Global Director @SingleStore