Renowned Sales Strategist Aaron Ross Joins Cognism in Advisory Role
Cognism, the globally compliant international sales intelligence provider, today announced the appointment of renowned sales strategist Aaron Ross as a non-executive director.
Ross brings with him a wealth of knowledge in building sales globally and a key understanding of the role of accurate data. Dad of nine children, Ross is now based in Edinburgh, UK, with his family.
He is the best-selling author of Predictable Revenue, Turn Your Business Into A Sales Machine With The $100 Million Best Practices Of Salesforce.com. It is often cited as “The Sales Bible of Silicon Valley.”
Ross’s latest book From Impossible to Inevitable, with Jason Lemkin, is hailed by many CEOs ‘the best business book they’ve ever read,’ and ranked the #1 SaaS book by Book Authority. It is an essential and relevant read for businesses looking to achieve sustainable growth.
Ross is recognised as being integral to Salesforces.com’s revenue growth of over $100 million. He was also Entrepreneur-in-Residence at Alloy Ventures - a $1 billion venture capital firm - and CEO of LeaseExchange where he raised $5 million in venture capital.
James Isilay, CEO, Cognism said:
“Aaron Ross is a legendary sales strategist, who inspired me to develop Cognism. We are very proud and excited to have Aaron on the Cognism board. No doubt he will bring in a new dimension and inspire us during this crucial stage in our growth. I look forward to working closely together.”
“Cognism has always held a unique positioning in the market. I met James Isilay a few years ago and I was impressed with his ambitions for the company. They have built an impressive product in the fast-growing global sales intelligence and prospecting marketplace. I continually hear leaders recommend Cognism to each other.
“Today they have the best quality data, especially in mobile numbers. They were the first GDPR-compliant provider I ever met, and understand compliance deeply. So for companies wanting to grow sales globally – Cognism has the compliant and accurate data they need.
“I am looking forward to working with the team on creating new ideas and relevant content to get their message out even further in the marketplace.”
James Isilay continues:
“No other company offers a truly global sales intelligence platform like Cognism. By pairing our premium quality contact data with advanced contextual data points like technographics and buyer intent signals, we help modern revenue teams connect with confidence and exceed targets.
“We enable them to build a meaningful connection with their next best customer in the most predictable, efficient, and cost-effective way.”
The start of 2022 saw Cognism raise $87.5 million Series C funding led by new investors Viking Global Investors and Blue Cloud Ventures alongside follow-on investors AXA Venture Partners, Swisscom Ventures, and Volution. Cognism’s technology helped over 1,000 customers in over 40 countries access compliant contact and contextual data in 2021. With ARR growth of 100% in 2021 and impressive customer wins, Cognism is set for continued success in 2022.
Cognism is a leader in premium sales intelligence, setting a new standard for data quality and compliance, trusted by 1000+ revenue teams worldwide.