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Comparing Cognism vs DiscoverOrg in 2025

Here are three reasons why Cognism wins:

01

Leading European B2B database

Propel revenue growth with the most comprehensive European data set. Use it to identify senior-level contacts in new or existing target markets.

02

Phone-verified mobile numbers

Cognism has Diamond Data®, which arms sales teams with phone-verified mobile numbers. With it, you can start meaningful conversations with key decision-makers.

03

Unrestricted views

Cognism’s pricing model was created to overcome the scarcity mindset, allowing teams to prospect into their target accounts without worrying about credits. Users have access to unrestricted views and individual and page-level exporting (subject to fair use policy).

Book your Cognism demo:

Unconvinced? Scroll 👇 to learn more about DiscoverOrg vs Cognism, including pricing, features, user reviews and more!

What’s the difference between DiscoverOrg and Cognism?

The first thing to be aware of when comparing Cognism to DiscoverOrg is that DiscoverOrg is part of ZoomInfo. In 2019, the two data providers merged to become ZoomInfo, powered by DiscoverOrg. 

Meaning that when you choose DiscoverOrg, you’re choosing ZoomInfo. 

But how does the new, improved DiscoverOrg platform compare to Cognism?

Let's take a look: 

Cognism
DiscoverOrg
Best for
Cognism
Larger sales, marketing, RevOps and GTMOps teams looking to drive customer revenue growth in Europe and the US.
DiscoverOrg
Enterprises requiring B2B contact databases with good US coverage and a suite of advanced data intelligence tools.
Pricing
Cognism
Unrestricted views/ individual and page-level exporting on all packages.*
DiscoverOrg
Individual pricing tiers for sales, marketing, and recruitment. Credit-based with expensive add-ons like advanced integrations and global data.
Integrations
Cognism
Included in all packages: Salesforce, Hubspot, MS Dynamics, Pipedrive, Salesloft, Outreach & Zapier.
DiscoverOrg
Integrations include Salesloft, HubSpot, MS Dynamics, Pipedrive, SugarCRM, Zoho, Bullhorn, Marketo, Eloqua and Salesforce.
Compliance status
Cognism
GDPR & CCPA compliant, SOC 2 accreditations, TPS & DNC screening across 12 countries & notified database.
DiscoverOrg
GDPR & CCPA compliant with DNC list checking in 8 countries. ISO 27701 certified.
Browser extension
Cognism
Compatible with LinkedIn, Sales Navigator, Recruiter, Salesforce, HubSpot, Outreach, and company domains.
DiscoverOrg
Works across LinkedIn and company websites.
Intent data
Cognism
Bombora intent data with 12 topics, plus 100 additional topics.
DiscoverOrg
Gathers intent data from various sources and uses proprietary machine-learning technology to determine buying signals. Believed to rely on bidstream data.
Enrichment
Cognism
CSV & Salesforce enrichment: instant, scheduled & on-demand.
DiscoverOrg
Not part of DiscoverOrg but available via ZoomInfo. Enrichment on-demand, on-schedule or in real-time.
Phone-verification/ research on-demand service
Cognism
Exclusive phone-verified Diamond Data mobiles & on-demand-verification service.
DiscoverOrg
Data labelled with a confidence score.
AI Offering
Cognism
Tailored Sales Companion and AI search are included in all packages for every user.
DiscoverOrg
AI email writer and Copilot at an additional per-seat charge.

Alternatively, see other Cognism comparisons👇

Key features of Cognism vs DiscoverOrg

Cognism

Cognism equips revenue teams with everything they need to exceed quota month-on-month. It focuses on supplying accurate global B2B data that complies with international data laws. Features include:

  • Sales Companion for personalised access to in-depth account data to ensure fresh and fast outreach.
  • Phone-verified cell phone numbers to help you connect with 87% of your list.
  • Exclusive on-demand verified cell phone and email data set Diamond Data®.
  • Unrestricted access to person and company-level data*.
  • Instant and scheduled CRM enrichment and on-demand CSV enrichment.
  • Intent data by Bombora.
  • International coverage: EMEA, NAM, APAC.
  • Easy platform setup.
  • Integrations with CRMs and sales engagement tools.
  • Focus on quality GDPR and CCPA-compliant data.
  • Database checked and cleaned against global DNC lists.
  • Find prospects using ChatGPT-style textual or voice prompts with Cognism AI Search.
  • Fast and friendly support team.

*Subject to a generous fair usage policy

DiscoverOrg

DiscoverOrg powered by ZoomInfo, offer a suite of features to help businesses connect directly with C-Suite executives or decision-makers. These include:

  • Complete Department-Level Org Charts, Including Individual Roles And Responsibilities
  • Intent data sourced from devices across the United States.
  • Direct dials, email addresses, and physical locations of both the HQ and individual

Alternatively, learn how Cognism compares to ZoomInfo 👇

Choosing between DiscoverOrg and Cognism

We’ll say less. Instead, read what our customers had to say about making the switch from ZoomInfo:

“Cognism blew ZI out of the water. Cognism’s match rate was 98% vs. 72% by ZoomInfo, and we found that Cognism returned a ton more phone numbers.” 

“When we called them to verify the numbers, the call connect rate was 22% with Cognism and 14% with ZoomInfo.”

- UserEvidence

 "Approximately 4,000 leads each month are enriched by our SDR team using Cognism’s database."

"Cognism has demonstrated high usage and product adoption across the sales organisation in the initial 30 days."

- Salesloft

 

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Cognism vs DiscoverOrg: Databases

When looking at DiscoverOrg data, the website does not directly state where its data coverage lies, only which industries its database includes. ZoomInfo is well known for its US coverage, but its global data comes at an extra cost via Global Data Passports (Global, Europe, North America Plus).

Quality is of utmost importance to Cognism, which offers phone-verified data, the most complete records in Europe, and quality mobile coverage in the US. It also has research teams in the EU and the US, making it a great option for anyone looking to find highly targeted leads across continents. And the best part? Cognism doesn’t charge extra for data in specific regions!

Where do Cognism and DiscoverOrg get their data?

According to the Privacy Policy on the ZoomInfo site, it collects data from the following sources:

  • Search technology scans the web and gathers publicly available information.
  • Information licensed from other companies.
  • A community of contributors who validate new and existing data and add contacts.
  • Community software that extracts business data from email clients and signatures.
  • Through market research surveys and phone interviews conducted by an in-house research team.

Cognism gathers data via its proprietary sources and fills in the gaps from third-party data providers, publicly available sources, manual research and strategic partnerships.

Cognism ensures data accuracy and currency via machine learning processes that check millions of data points daily. A team of researchers verify the data, ensuring accuracy and compliance. This stringent verification process applies to Cognism’s entire database.

However, Cognism takes data verification to the next level through its exclusive data asset, Diamond Data®.

Diamond Data® comprises phone-verified mobile numbers that make it three times more likely that you’ll connect with your ideal customer. The team phone verifies mobile numbers and includes contacts specifically requested by customers, leveraging the Diamonds-on-Demand® service.

Diamond Data® allows sales teams to connect with up to 87% of their prospecting lists.

Here’s an infographic detailing the difference that calling factually correct, phone-verified mobiles can make 👇

Diamond Data Landing Page graphic updated-19

* The study was conducted by an independent organisation calling 1,000 contacts' mobiles

Why not get started with Cognism right away?

Here's 25 free leads for you!

DiscoverOrg versus Cognism: Compliance

DiscoverOrg does not indicate what data protection laws it follows. However, since the DiscoverOrg ZoomInfo merger, DiscoverOrg’s legal policies have redirected to ZoomInfo’s. Thus,  it’s sufficient to say they both follow the same privacy laws. 

According to ZoomInfo’s website, the solution complies with global and domestic privacy standards whereby customers can access data that complies with CCPA in the US and the GDPR in Europe.

Cognism is GDPR and CCPA compliant and scrubs all mobile numbers against:

  • TPS/CTPS lists in the UK.
  • Do-Not-Call lists in the USA, Canada, Australia and European countries, including Germany, France, Spain, Ireland, Belgium, Croatia, Portugal, Sweden and more.

If a number is marked as TPS or DNC, it means that the user has opted out of receiving unsolicited phone calls by applying to the national do-not-call registry.

Cognism allows admins to choose whether to hide or show contacts on DNC lists from reps. Meaning that its customers have complete confidence in the legality of its outreach.

The platform follows these compliance-based actions: 

  • A stringent B2B data verification process.
  • Ensures all data is legally sourced and of the utmost quality.
  • Provides users with a notified database.
Customers like Corporate Traveller praise Cognism for its commitment to compliance:

“Compliance is a major factor when considering how best to access prospect data, and choosing a partner that can combine GDPR conformity, great coverage of the UK market and deliver constantly updated qualified mobile numbers and contact details meant Cognism was the right choice for us.”

La conformité chez Cognism

Remember, choosing a provider serious about compliance isn’t only about ensuring you don’t incur a hefty fine but also that your teams can prospect confidently. 

Henderson Scott saw the effects of having quality, compliant data when they invested in Cognism: 

“Cognism is our comfort blanket when it comes to compliance.” 

“Whenever a prospect asks where we get their data from, we can confidently say that we’ve sourced their information from a reputable ISO 27001 and SOC Type II certification data company.” 

“With Cognism, you aren’t snowing yourself under with ICO complaints. I couldn’t recommend it enough.”

DiscoverOrg vs Cognism: Usability

DiscoverOrg offers a straightforward platform with a wide range of supported integrations and add-ons. 

Cognism customers speak highly of Cognism’s interface and usability:

Michael-Mannina-g2-review
Michael M.

“Contact Data is actually accurate and complete, especially in unconventional industies. This is is direct comparison with ZoomInfo, Apollo, LeadIQ, and others.”

Posted on
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Jonathan B.

“The platform is very easy to use and rich in functionality. No data platform is perfect, but my team trust the data in Cognism, which is a big plus. The integration just works, and the chrome extension for LinkedIn contacts is a huge time saver! ”

Posted on
G2
tom-williams-g2-review
Tom W.

“The amount of correct data that is presented on cognism is by far the best out of any tool I have ever used. With the plugin, it is both so easy to use and set up.”

Posted on
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Quality data & 75% faster prospecting? 

Connect with key decision-makers and speed up prospecting with Cognism’s AI search.

Comparing the pricing of DiscoverOrg and Cognism**

Cognism pricing

Cognism’s pricing model was created to overcome the scarcity mindset, allowing teams to prospect into their target accounts without worrying about credits. Its plans best suit individual contributors who:

  • Don’t want to worry about credits and volume.
  • Do want to get the best possible data for their target accounts.

You can choose between two packages: 

  • Contact and company data, including phone-verified Diamond Data® contacts.
  • Target market analytics.
  • Integrations with leading CRMs and engagement tools.
  • No hidden platform fees: You only pay for licenses and add-ons.
  • Onboarding and training: We ensure a smooth and successful start.
  • Exceptional customer support: Get fast answers via live chat (20-second average response time) from our highly-rated support team (99% satisfaction score).

DiscoverOrg pricing

According to its website, DiscoverOrg pricing includes multiple plans at different price points. Every package includes: 

  • Department-level org charts.
  • Direct dials, email addresses, and physical location data.
  • Intent data.
**Pricing information for DiscoverOrg and Cognism is dependent on your company’s needs. For accurate pricing, please contact your preferred data provider.

FAQs about DiscoverOrg vs Cognism

Cognism is the better choice for businesses looking for a lead generation platform that offers up-to-date, accurate data in an easy-to-use interface. Its unrestricted access to data and Browser Extension is unmatched by DiscoverOrg, as is its user-friendly interface and excellent customer service. 

So if you’re looking for the best tool to help you reach out to potential leads and target customers, Cognism is the clear winner.

There’s no such thing as DiscoverOrg vs ZoomInfo! The merged business intelligence platform is officially known as ZoomInfo, powered by DiscoverOrg. Following DiscoverOrg's acquisition of ZoomInfo, the two brands merged to offer clients a combined software with the best features from both applications.

Yes, DiscoverOrg and ZoomInfo are the same product. DiscoverOrg acquired ZoomInfo on 4 February 2019. The two platforms merged in September 2019 to be called ZoomInfo, Powered by DiscoverOrg. However, the name has since been changed and is now called DiscoverOrg, a ZoomInfo Company.

Yes, Cognism is an excellent alternative when comparing DiscoverOrg competitors. DiscoverOrg pricing is considerably more expensive than Cognism, and Cognism provides highly accurate and up-to-date contact information that helps sales and marketing teams find the information they need to make fewer calls, contact the most relevant people, and hit quota faster.

Furthermore, DiscoverOrg reviews show the tools has had its share of complaints about slow response times and customer service issues, whereas Cognism has received overwhelmingly positive user reviews. In particular, many users praise its user-friendly interface, accurate data and excellent customer service.

 

DiscoverOrg is a sales intelligence solution. B2B businesses use it to identify business opportunities, discover new clients and monitor market trends.  

DiscoverOrg acquired ZoomInfo on 4 February 2019, and the two platforms merged in September 2019.

Yes, DiscoverOrg is legal. It is CCPA compliant & GDPR aligned and follows a process to collect business-related data, such as work email addresses or the job titles of a company's employees. 

If you’re worried about compliance you should choose a provider like Cognism. It is both GDPR & CCPA Compliant. 

How B2B revenue teams use Cognism

Enough about Cognism vs DiscoverOrg. 

Here’s what actual Cognism customers have to say about the tool 👇

300%
increase in dials weekly

“We've actually seen a drastic improvement in terms of the amount of dials that each SDR is making, the amount of conversations that they're having, and also the amounts of meetings that they're booking.”

Alex Porter
Global Sales & Business Development Director @SingleStore
80%
data accuracy
4000
leads enriched

“Cognism defeated all the other lead generation providers by a huge amount. Its database had an 80% accuracy rate and the highest coverage of mobile numbers”

Read the full case study
Michael Iannuzzi
Director of Marketing & Sales Development @Salesloft
10%
new business meetings booked with Cognism data
15%
Increase in conversion rate

“Today we’re able to measure bad data trends over time. These trends show that Cognism is our most consistent provider of quality phone numbers without any degradation. It also shows that Cognism has very high coverage across all of our key segments.”

Read the full case study
Jonny Fianu
Global Head of Revenue Operations @ComplyAdvantage

Choose Cognism, a DiscoverOrg alternative

Cognism vs DiscoverOrg - who to choose? 

Cognism is a DiscoverOrg alternative with the most complete data in the EMEA and a mobile coverage leader in the US. Even better, it’s the only data provider actively phone-verifying mobile numbers, making it a great choice for global prospecting.

With Cognism, you get more:

  • More calls that go through to the right contacts.
  • More confidence when prospecting.
  • More targeted leads.
  • And more incoming revenue.

Start making every month your best month. Book your demo today!