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Cognism enhances its B2B data offering by acquiring Ricochet, the trusted sales Chrome extension

December 15, 2020

Cognism, the world’s best globally compliant B2B prospecting solution, is adding to and enhancing its data offering through the acquisition of Ricochet, the trusted Chrome extension for outbound sales teams.

Successfully researching and qualifying new customer opportunities is one of the biggest challenges facing commercial teams. With the events industry on hold and companies now seeking digital solutions to their lead generation obstacles, it has never been more important for sales teams to have confidence in the data they use.

Cognism’s acquisition of Ricochet aims to solve these challenges. Trusted by over 1,200 businesses worldwide, Ricochet will improve and enhance Cognism’s already-impressive data offering, which includes 400 million profiles, 10 million companies, and 20 million direct dials across the US and the EU.

Ricochet utilises data aggregation to profile and qualify businesses in real-time, helping sales teams to quickly identify new customer opportunities. This acquisition will further strengthen Cognism’s world-class prospecting solution, creating a powerful new offering for B2B organisations.

Paul Smith OBE, CEO and COO at Ricochet, said:

“We’ve admired Cognism’s approach and success since the early days of Ricochet, with both teams dedicated to empowering sales teams with actionable and accurate B2B data. We’re thrilled to be working with James and the team, and look forward to Ricochet’s technology helping Cognism’s customers improve efficiency and streamline their sales development activity.”

James Isilay, founder and CEO at Cognism, told us:

“I am delighted to welcome Ricochet to the Cognism family. Paul and his team have built a very impressive tool that is trusted by thousands of sales professionals in the B2B space. They solve a very difficult problem. Their focus on data quality makes them an easy fit for us at Cognism, being a world-leader in providing compliant business data. I am looking forward to working with everyone at Ricochet and helping our customers find and deliver new revenue opportunities in 2021 and beyond.”

About Ricochet

Ricochet was founded in 2018 by entrepreneur Paul Smith OBE, who previously founded UK accelerator Ignite and worked in senior roles in the Government of Dubai and at US-based transport company Hyperloop One, and Jo York and Kev Price, co-founders of social video platform Reframed. All three founders bring significant product and technical expertise to bear on the challenges faced by sales development teams.

Ricochet previously raised investment from the North East Innovation Fund (supported by the European Regional Development Fund and managed by Northstar Ventures) and angel investors including Friends Reunited founder Steve Pankhurst, Central Working co-founder Steve Pette and serial entrepreneurs Tristan Watson and Doug Scott.

About Cognism

Cognism is the world’s best all-in-one globally compliant prospecting solution. Powered by patented AI technology, it provides organisations with compliant B2B data and a suite of sales acceleration tools to help action it. Cognism enables its worldwide business customers to find and deliver new revenue, faster.

Cognism is trusted by over 700+ clients across sales, marketing, recruitment, finance and technology. The company was recently named by LinkedIn as one of the Top 10 UK Startups in 2020.