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Cognism embeds intent data into prospect database to deliver the hottest leads for business development

March 22, 2021

Partnership with Bombora means sales and marketing teams are able to identify key decision makers ready to buy, with latest version of the Cognism software platform.

  • New version of the Cognism platform embeds Bombora’s Company Surge® intent data.
  • Cognism can identify key decision makers in those organisations actively looking for a product or service.
  • Intent data is collected through Bombora’s B2B Data Cooperative (Co-op), made up of 4,000 websites (70% of them exclusive) and is consent-based, making it entirely compliant.
  • Bombora measures which target accounts are actively researching intent ‘topics’ relevant to a business – taking into account the context of the content being consumed.
  • The Data Co-op’s intent data is not solely measured by IP addresses, so working-from-home doesn’t affect the validity of the intent signals.

Cognism, the globally compliant go-to-market intelligence company, has today launched the latest version of its platform, which embeds Bombora’s intent data into its sales intelligence software. With this new functionality, revenue teams can more accurately target organisations actively looking for their products and services, increasing their chances of marketing and sales success.

Cognism provides the ability to identify key decision makers in organisations showing significant increases in intent to buy. The information is collected through Bombora’s B2B Data Cooperative (Co-op) which has over 4,000 websites, 70% of which are exclusive relationships to Bombora. The data gathered is consent-based, making it highly compliant and a perfect fit for Cognism which provides strictly GDPR compliant prospecting data.

James Isilay, CEO, Cognism, said:

“Bombora’s intent data shows which organisations are actively conducting research online and when research on a particular topic increases amongst a business’ activity - which goes beyond simply identifying companies generating web traffic on keywords. The resulting spike in interest around that topic indicates the prospect organisation is actively looking for a product or service.”

“The partnership between Cognism and Bombora means that sales and marketing teams can find those organisations that fit their target profile who are currently undergoing significantly increased research. Cognism dynamically enriches the intent data with the key decision makers and their contact details – allowing for cutting-edge, highly targeted prospecting.”

“Because Bombora isn’t simply identifying users based on IP addresses, the solution is largely unaffected by a world that’s currently working from home. The process is entirely GDPR compliant and an enormous time-saver for sales and marketing teams building new business success.”

Intent data enables data-driven process for revenue teams and empowers them to run accurate, compliant and successful activities, prioritising high intent accounts over equally qualified prospects that don’t yet show any interest in engaging.

Charles Crnoevich, VP of Partnerships, Bombora, said:

“While more and more marketing and advertising capabilities can be effective with just account-level inputs, empowering sales teams will always require accurate contact data to supplement Bombora’s Company Surge intent data. We’ve had many mutual customers using our intent data with Cognism’s high-quality, global database for some time. As usual, our customers always beat me to the punch and identify the best potential partnerships. We’re thrilled to bring the seamless experience to market in a bigger way.”

Cognism with Bombora’s intent data embedded is available immediately.

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About Cognism

Established in 2015 and headquartered in London, UK, Cognism is a world leading all-in-one globally compliant prospecting solution. Powered by patented AI technology, it provides organisations with compliant B2B data and a suite of sales acceleration tools to help action it. Cognism enables its global customers to find and deliver new revenue, faster.

Cognism’s international team of over 200 is passionate about providing real-time accurate data that businesses can trust in order to grow. March 2021 saw Cognism raise $12.5 million via AXA Venture Partners, Investiere, VentureFounders and Swisscom Ventures, placing it at the forefront of the global B2B data industry.

For more information visit https://www.cognism.com/ 

About Bombora

Bombora tells businesses which companies are researching their products and services. With this understanding, sales and marketing teams can be more relevant and consistent and improve performance across all activities.

This intent driven approach revolutionizes the way businesses market and sell to other businesses through transparent data built on an ecosystem of quality, collaboration and innovation.

With direct integrations with dozens of leading sales, marketing and media-buying platforms, Bombora is building a world in which business buyers value sales and marketing for its relevance, timeliness and accuracy.

For more information visit https://bombora.com/