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Cognism vs Zoominfo

Looking for an alternative to ZoomInfo that has accurate European data?  Leading B2B sales teams choose Cognism.

  • Accelerate revenue growth 
    The most comprehensive EU datasets let you reach decision-makers across markets.
  • Stay compliant across global markets 
    GDPR and CCPA aligned, with built-in DNC screening for safe, confident prospecting.
  • Signal-based prospecting
    Use intent signals, technographics and hiring alerts to eliminate guesswork. Target buyers who are ready to act.

See for yourself with a free data sample and demo of how Cognism works:

Get a free data sample

 Trusted by 4000+ businesses globally

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Why Cognism is the best Zoominfo alternative

 Connect with the right people, faster — backed by industry-leading coverage and mobile data.

Instantly expand into new markets

Access compliant, verified global B2B data, including top-tier European coverage, with no extra cost.

Reach senior decision-makers faster and open up new pipeline opportunities without budget hurdles or data gaps.

Prioritise the Right Leads, Automatically

AI-powered insights tailor lead recommendations to your target territories and goals.

Spend less time searching and more time selling. Boost your productivity and conversion rates across sales and marketing.

Predictable Pricing, Unlimited Visibility

No credit limits or hidden costs with unrestricted data views and exports at every level.

Plan confidently, scale faster, and give every team member the tools to act on insights. Without financial bottlenecks.

 

Cognism vs ZoomInfo feature comparison

 

Cognism
ZoomInfo
Best for
Cognism
Larger sales, marketing, RevOps and GTMOps teams looking to drive customer revenue growth in Europe.
ZoomInfo
Enterprises requiring B2B contact databases with good US coverage and a suite of advanced data intelligence tools.
Pricing
Cognism
Two packages to choose from: Grow and Elevate (Includes Signals). Unrestricted views/ individual and page-level exporting on all packages.*
ZoomInfo
Individual pricing tiers for sales, marketing, and recruitment. Credit-based with expensive add-ons like advanced integrations and global data.
Integrations
Cognism
Included in all packages: Salesforce, HubSpot, MS Dynamics, Pipedrive, Salesloft, Outreach & Zapier.
ZoomInfo
Supports a range of integrations through its App Marketplace.
Compliance status
Cognism
GDPR & CCPA compliant, SOC 2 accreditations, TPS & DNC screening across 13 countries & notified database. ISO 27701 certified.
ZoomInfo
GDPR & CCPA compliant with DNC list checking in Australia, Canada, France, Germany, Ireland, New Zealand, UK and US. ISO 27701 certified.
Browser extension
Cognism
Compatible with LinkedIn, Sales Navigator, Recruiter, Salesforce, HubSpot, Outreach, and company domains.
ZoomInfo
Works across LinkedIn and company websites.
Intent data
Cognism
Bombora intent data with 12 topics, plus 100 additional topics.
ZoomInfo
Gathers intent data from various sources and uses proprietary machine-learning technology to determine buying signals. Believed to rely on bidstream data.
Enrichment
Cognism
CSV & Salesforce enrichment: instant, scheduled & on-demand.
ZoomInfo
Enrichment on-demand, on-schedule or in real-time.
Phone-verification/ research on-demand service
Cognism
Exclusive phone-verified Diamond Data® mobiles & on-demand-verification service.
ZoomInfo
Data labelled with a confidence score.
AI Offering
Cognism
Tailored Sales Companion and AI search are included in all packages for every user.
ZoomInfo
AI email writer and Copilot at an additional per-seat charge.

 

How Cognism Data is different...

 

Signals

Find prospects who are ready to buy with intelligent insights.

Combine company insights (hiring, funding, and job changes) with Bombora-powered Intent data to identify in-market buyers faster. We provide signals for actionable accuracy.

Our intelligence helps you stay one step ahead of the competition.

Don’t just search for leads, find the right leads.

Data

Spend less time dialling wrong numbers.

Cognism’s phone-verified Diamond Data® is tested, verified, and validated by our team to ensure freshness and accuracy.

SDRs spend more time selling and less time researching.

Diamond Data® means more time actually speaking to contacts that matter.

Compliance

Compliant-first, intelligent and stress-free data.

Backed by GDPR, CCPA, and SOC 2 standards, Cognism is the only sales intelligence tool which cross-references contact data with Do Not Call lists across 13 different countries, in Europe and internationally.

Thousands of European businesses trust Cognism to enable their reps to prospect to individuals not in these Do Not Call lists - confidently and compliantly.

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Quality European data drives better results

US data-providers often have large gaps in their European data quality, leaving their sales teams stranded and struggling to grow pipeline.

Cognism helps you:

  • Increase connect rates with decision makers that matter most
  • Improve rep productivity. Save them hours every week on manual research
  • Stay compliant with evolving privacy regulations

Get a free data sample

Hear from the customers who have tried Cognism and ZoomInfo

“Cognism’s data is significantly more accurate than what I was getting from ZoomInfo. The confidence this provides when reaching out to new prospects is invaluable.”
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Amanda Newman
SDR Manager @ User Evidence
33%
increase in pipeline in 3 months
“We did an evaluation and Cognism’s EMEA data was 10x better than ZoomInfo’s. Secondly, Cognism’s highly compliant B2B data saved us a lot of hassle when explaining to prospects where we obtained their contact details from.”
Paul Donnachie
Paul Donnachie
Sales Manager EMEA @ Keboola
60%
of all overall demos booked through Cognism
“ZoomInfo and Apollo were used by all global sales teams. While these vendors were valuable in North America, it became apparent that we needed an EMEA market leader for prospecting in this region.”
Beatriz Bastos
Beatriz Bastos
Business Development Representative @ Promon
33%
new business meetings booked in Southern Europe
Tell us the accounts you're dying to break into. We'll send you a sample of decision makers, enriched with emails and mobiles.

Get a data sample and demo of how Cognism can help your team

We let our data do the talking. Here's what you can expect from a Cognism demo and data sample:

  • We’ll align on your goals, target markets and ICP.
  • We'll provide you a sample of decision-makers from the accounts you want to break into, complete with the correct and up-to-date emails and mobile numbers
  • You’ll learn how to spot ready-to-buy prospects with intent signals, hiring alerts and technographics.
  • You’ll see how phone-verified Diamond Data means more closed deals.
  • Compare Cognism data against the competition.

 

"I’ve purchased Cognism in multiple different organisations and without a doubt Cognism is by far the best platform when it comes to B2B contact data."

- Alexander Porter, Global Director @SingleStore