The call for quality data is on the rise, and as a result, reliable B2B data providers are in hot demand. But how do you know which data vendor is the best for your business?
This guide explores the top B2B data vendors and key considerations for selecting your best provider.
Let’s get started 👇
Cognism is the best data provider for quality, up-to-date and global B2B data. It’s especially good for teams looking to expand into European markets and should be your top choice if you want GDPR and CCPA compliance and rely on dialling prospects.
Why?
Because Cognism checks more DNC lists than other data suppliers—thirteen, to be exact—and its Diamond Data® ensures you connect with more key decision-makers faster.
Unlike most competitors, Cognism offers packages with unrestricted views and individual and page-level exporting (up to 25 records at a time). The goal is to help reps overcome the scarcity mindset and shift their focus to having better conversations.
Click the button below to book a call, or check out Cognism’s pricing page.
Kaspr is a plug-and-play sales prospecting tool that offers instant access to fresh and verified B2B contact data. This includes Unlimited emails*, phone numbers, and the relevant data you need to convert leads into long-lasting partnerships.
You can use this database vendor for individual LinkedIn prospecting and contact enrichment. The Chrome extension is fantastic for revealing a prospect’s contact details as soon as you access their profile.
What’s more, the user-friendly interface and effective integrations streamline the process of gathering quality leads.
Kaspr provides a free plan for all new users. The paid plan’s starting price is $49 per user per month. Sign up without a credit card here.
This firmographic data vendor does not scrub against DNC lists in Europe and the US; some users mention a lack of customisation.
Clearbit pricing is based on credit packs of 100, 1,000 and 10,000. Packs range from $30 to $700 a month.
This tool does not include intent data, and its GDPR compliance status is unclear. Moreover, some users find it takes time to learn, and the contact data is limited.
Adapt.io plans include credit-based packages: Free, Starter and Basic. You can request a Custom plan based on your needs on the website.
You must request a demo on the website to learn more about pricing.
This data seller offers limited contact information compared to more advanced services and no advanced firmographic information.
The platform structures its pricing based on credit limits, which can be inconvenient for many sales teams with high lead volume. The free plan offers ten credits monthly; paid plans start at $21 monthly with 960 credits a year.
One con with this solution is that it can become expensive as features like B2B data and personalisation must be added at an extra cost.
For detailed pricing information, you must contact Demandbase.
Like many email providers on our list, ZoomInfo pricing is credit-based, and while ZoomInfo has expanded its database into Europe, its global data and certain features come at an extra cost.
What’s more, while it’s a trusted data vendor, some users complain about the freshness of the collected data.
You must reach out for a custom ZoomInfo pricing quote. You can choose different tiers for sales, marketing, and recruitment.
When looking at the different data service providers, data accuracy is everything! Cognism is the best choice when looking for quality B2B data.
Just ask Salesloft:
6Sense’s Revenue AI™ for Sales offers Free, Team, Growth and Enterprise packages. You’ll need to book a demo to discuss pricing with a sales rep.
When considering this data vendor, keep in mind that you’ll need credits to unlock contact data. Users also mention limited EU, APAC, and LATAM data.
Lead411 offers monthly and annual plans. Depending on the duration, you can choose between Basic, Pro, and Unlimited. Up-to-date pricing is available on its website.
When it comes to datasets, Seamless is predominantly US-focused. The Seamless.AI Terms of Use state that it cannot represent that the services are appropriate for locations outside the United States.
What’s more, this database provider collects customer-submitted data to improve its database.
Seamless.AI pricing packages include Free, Pro, and Enterprise. The pricing is based on credits and the required number of user seats.
UpLead provides monthly single-user pricing tiers, including Essential and Plus, and a multi-user annual package called Professional.
Precise pricing information for UpLead can be requested directly from the website.
RocketReach Plans start at $53 / month with only 125 lookups per user. Direct dials can be added for an additional price.
Request up-to-date pricing information from RocketReach.
While its integrations are good, it requires its users to ensure GDPR compliance with any data they control.
LeadIQ offers Free, Essential, Pro, and Enterprise packages. Some features are available as add-ons for annual plans and/or multiple users.
Apollo uses a dual credit system that charges users once per mobile and once per email, which may make it costly for dial-heavy users. Plus, according to Apollo’s T&Cs, the company can use customer-submitted data to supplement its database.
Furthermore, if compliance is key for you, be aware that Apollo.io had two data breaches in 2018 and 2021.
Apollo.io charges per user per month, and you need credits to access data. You can choose between Free, Basic, Professional, and Organization packages.
You’ll find accurate Apollo.io pricing information on the website.
While users can only access some features on Advanced and Advanced Plus plans, they can narrow their search based on industry, location, company size, job title, etc.
However, while you can research and send InMails to prospects and companies in your target market, Sale Nav is not a data provider.
You can use a B2B data provider like Cognism to enrich LinkedIn profiles and Sales Nav lists with actionable contact data.
You must contact the Sales Nav sales department or sign up for a free trial to get pricing.
The more up-to-date and accurate data you use in your B2B sales and marketing activities, the more likely you’ll achieve success.
The reason is simple – with current, accurate business data, your sales team won’t waste time speaking to the wrong people. It also makes it much easier for marketers to craft messages that speak to your prospect’s pain points.
But what is the meaning of the term data vendor? Let’s explore 👇
A B2B data provider is a company that sells data to other businesses. They gather information from different sources and organise it into useful datasets.
This data can include company details, contacts, industry-specific information, and more. B2B data vendors help identify potential customers and target industries and provide insights on market trends.
Vendors must follow data privacy regulations, and businesses should also comply with relevant laws.
Investing in the right data vendor can transform your B2B operations. By enabling targeted outreach, improving personalisation, and ensuring compliance, these tools pave the way for stronger connections and higher conversion rates.
With options like Cognism, Kaspr, and ZoomInfo leading the charge, businesses have never been better equipped to navigate the complexities of modern sales and marketing.
There are at least five reasons to use B2B data suppliers:
B2B data providers use advanced machine learning and AI algorithms to source contact information around the web and update it regularly.
Vendors handle data collection and maintenance, saving resources for business growth.
Comprehensive datasets enable effective customer segmentation and tailored marketing campaigns.
Data-driven insights help you stay ahead, identify opportunities, and make strategic decisions.
Trusted data vendors ensure legal and ethical data acquisition and protection.
Choosing a B2B data vendor requires careful consideration of your business needs. Here are some factors to consider when selecting a B2B database vendor:
Assess the vendor’s data collection methods, sources, and verification processes. Look for vendors that provide accurate, up-to-date, and reliable data.
Evaluate the breadth and depth of the vendor’s data coverage. Consider whether they offer the specific data types, industries, regions, or demographics that align with your target market.
Determine if the vendor offers customisation options to tailor sales data to your requirements. This includes selecting specific data fields, filters, or segmentation options.
Ensure that the business data vendor adheres to relevant data protection regulations and privacy standards. Verify that they have proper data usage and consent protocols in place.
Inquire about how frequently the vendor updates their data. Fresh and timely data is crucial for accurate targeting.
Consider whether you can easily integrate your vendor’s data into your existing systems or workflows. This includes compatibility with your CRM (Customer Relationship Management) software, marketing automation tools, or other data management platforms.
Research the vendor’s reputation in the industry and look for customer reviews or testimonials. This can provide insights into the vendor’s reliability, customer service, and overall satisfaction level.
Different vendors may excel in different areas or specialise in specific industries. That’s why you must evaluate multiple vendors, compare their offerings, and consider how well they align with your needs before deciding.
Get the lowdown on how to choose your B2B data provider with Emily Liu, Cognism’s Senior Video Marketer! Press ▶️ to watch her tutorial.
To get the most from your data vendor partnership:
Keep your CRM updated with fresh data to maintain engagement and accuracy.
Use the data to create targeted segments for personalised campaigns.
Ensure your campaigns adhere to GDPR, CCPA, and other regulations.
Regularly assess the quality of data and its impact on your campaigns.
Determining the best B2B data vendor depends on your business needs and preferences. Make sure you consider Cognism in your research. Here’s why:
Enter your details and book your demo today! 👇