HubSpot is a leading all-in-one CRM, CMS, and outreach platform, but its true power is unleashed when connected with complementary tools. With hundreds of available HubSpot integrations, finding the right ones for your needs can be challenging.
To help get you started, we’ve compiled a list of the best for sales and marketing teams. Whether you’re looking to enrich data, automate workflows, or improve team collaboration, these integrations will help your team drive better results.
These powerful integrations help sales and marketing teams maximise their HubSpot investment and create more efficient, data-driven workflows.
Cognism is a premium sales intelligence platform that provides verified B2B contact data, including emails and phone numbers for potential leads.
It offers GDPR and CCPA-compliant data, making it suitable for prospecting in Europe and North America.
Cognism's data is continuously updated through the five layers of verification, which combine machine learning, AI, a global compliance engine, and more to ensure the highest data accuracy and freshness. Cognism also has Diamond Data®, something other providers don’t have, through which mobile phone numbers are verified over the phone.
Cognism offers a native integration with HubSpot, allowing seamless data transfer between the two platforms. Users can import HubSpot contacts into Cognism for enrichment and export enriched data back to HubSpot.
The integration enables workflows that keep contact data fresh and accurate. Cognism's data validation layers ensure that any information flowing into your HubSpot CRM meets the highest standards of compliance and accuracy.
User reviews note that Cognism’s high data accuracy outshines competitors, and that the HubSpot integration makes life much easier for sales reps by reducing manual data entry and data enrichment processes.
Kaspr and LeadIQ offer similar lead enrichment capabilities for HubSpot. Kaspr is a strong competitor for smaller sales teams or individual co-founders.
Kaspr is a B2B data platform that can provide instant access to quality contact information, including professional email addresses and phone numbers. Its LinkedIn Chrome extension allows users to capture contact data while browsing LinkedIn, making it ideal for sales professionals prospecting on any of LinkedIn’s free or paid platforms.
Kaspr’s HubSpot integration enables direct transfer of contacts found on LinkedIn straight into your HubSpot CRM. The integration features real-time data sync and automated workflows that eliminate the need for manual data entry.
Customers found Kaspr easy to use for individuals and teams, speeding up accurate prospecting. They also said the simplicity of connections to tools like HubSpot was an asset to their sales teams.
Hunter.io, Lusha, and Cognism offer similar quick contact data capture functionality, though Cognism is a better fit for large sales teams and mid-market to enterprise companies.
See the differences between Kaspr and Cognism.
Salesforce is a leading customer relationship management platform that helps businesses manage customer data, marketing automation, and analytics. It’s widely used for enterprise-level sales management and customer service.
The HubSpot CRM integration tools for Salesforce create a bi-directional sync that allows data to flow freely between both platforms. This enables marketing teams to use HubSpot for campaign management while sales teams work in Salesforce, with complete visibility across both systems.
More interested in Salesforce? See a list of Salesforce integrations.
Users shared that Salesforce’s dashboard had an intuitive UI, making it much easier to monitor and nurture leads and sales opportunities. The integrations with HubSpot and other marketing tools helped track leads from generation to closed deals.
Zoho CRM and NetSuite CRM offer similar CRM integration capabilities.
Slack is a messaging and collaboration platform that brings team communication together in one place. It organises conversations into distinct channels, allows direct messaging, and integrates with numerous business tools.
The Slack integration with HubSpot creates automated notifications and updates based on CRM activities. It enables teams to receive alerts about important HubSpot events directly in Slack channels and allows users to access and share HubSpot records without leaving the chat platform.
Users appreciate that Slack makes it easy to keep lead generation organised so that they can attach documents, notes, or any other information needed. They also value integrations with tools like HubSpot throughout lead generation and sales processes.
Microsoft Teams and Google Chat offer similar team messaging capabilities that can integrate with HubSpot.
ZoomInfo is a comprehensive B2B database and intelligence platform that provides information on companies and contacts. It offers intent data, technographic information, and organisational charts.
ZoomInfo’s HubSpot integration allows users to enrich contact and company records directly within the HubSpot interface. It enables automated data enrichment workflows and provides access to ZoomInfo’s extensive database without leaving your CRM.
Users like that ZoomInfo can provide access to reliable contact data, including buyer intent data, and integrates with tools like HubSpot and email marketing tools for streamlined list building and data syncing.
Cognism and Clearbit are strong alternatives for enterprise sales prospecting tools for HubSpot users.
See how ZoomInfo and Cognism compare.
Zapier is an automation platform that connects apps and services to create automated workflows without coding. It acts as a bridge between different tools, allowing data to flow automatically based on triggers and actions.
Zapier’s HubSpot integration allows you to connect tools that don’t have native integrations to HubSpot. It enables the creation of custom automation workflows (called Zaps) that can trigger actions in HubSpot based on events in other apps, and vice versa.
Users love that Zapier helps them merge their digital ecosystems across multiple essential platforms, including HubSpot. One user even stressed that Zapier helped them avoid losing any data, even when switching from Zoho’s CRM to HubSpot.
Make and Workato offer automation capabilities.
Mailchimp is a leading marketing automation software platform specialising in email marketing campaigns. It offers tools for creating, sending, and analysing email marketing campaigns, landing pages and automation capabilities.
Mailchimp's HubSpot integration enables contact syncing between both platforms. It allows marketers to use Mailchimp’s specialised email tools while keeping contact data in sync with HubSpot’s CRM.
Users feel that Mailchimp’s tools and automation features are incredibly useful, especially given the platform’s pricing. They also appreciate the ability to push user email interactions (like email opens and clicks) to HubSpot.
Constant Contact, Campaign Monitor, and ActiveCampaign offer similar email marketing capabilities that integrate with HubSpot.
Jotform is a form builder tool for creating online forms for collecting information, payments, and document uploads. It offers extensive customisation options and an intuitive drag-and-drop interface.
Jotform’s HubSpot integration automatically transfers form submission data into HubSpot as contacts, companies, or deals. It maps form fields to HubSpot properties and enables instant data transfer without manual entry.
Users found Jotform to be a versatile option. It allows for easy form building and personalisation, adding attachments, requesting signatures, or processing payments. Multiple reviews noted that they use the HubSpot integration to sync form data straight to their CRM.
Typeform and Formstack offer similar form creation capabilities with HubSpot integration.
PandaDoc is a document automation platform that simplifies the creation, sending, tracking, and e-signing of business documents. It specialises in sales documents like proposals, quotes, and contracts.
PandaDoc’s integration allows users to create and send documents directly from the HubSpot interface. It pulls contact and deal information and tracks document status within the CRM.
User said that the PandaDoc and HubSpot integration was a game changer, allowing the two platforms to sync information back and forth to create deals and contracts seamlessly alongside linked PandaDoc proposals to deals in HubSpot.
DocuSign, Dropbox Sign, and Adobe Sign offer document automation and electronic signature capabilities.
Microsoft Teams is a communication and collaboration platform that combines chat, video meetings, file storage, and application integration. It promotes teamwork on a single platform.
The Microsoft Teams HubSpot integration allows for notifications about activities directly in Teams channels. It also enables sharing records in conversations and provides access to CRM data without switching platforms.
Users felt that Microsoft Teams was a strong platform for internal collaboration and communicating with external stakeholders and customers. Some noted that the platform’s extensive features— including meeting notes— helped them stay up-to-date and improved their productivity.
Slack offers similar team communication features that integrate with HubSpot.
When selecting the best apps for HubSpot, consider:
HubSpot offers over a thousand integrations across categories, including sales tools, marketing platforms, customer service software, data enrichment services, and productivity applications.
This extensive network of HubSpot integrations allows businesses to create a customised tech stack that meets their specific needs while keeping HubSpot as their central data hub.
No, not all HubSpot integrations are free. While HubSpot’s App Marketplace includes free and paid integrations, many third-party tools require their own subscriptions.
Some integrations offer limited functionality in free plans and additional capabilities in premium tiers. When budgeting, always check both the integration cost and any subscription fees for the third-party tool.
The easiest way to integrate third-party tools with HubSpot is through native integrations in the HubSpot App Marketplace. These pre-built connections require minimal technical setup and often feature guided configuration processes.
For tools without native integrations, Zapier provides a no-code alternative to connect tools to HubSpot through its visual workflow builder. Some platforms also allow API access so that you can create or customise new integrations.
For B2B sales teams, the most valuable HubSpot integrations typically include:
The right HubSpot integrations can transform your sales and marketing operations, reducing manual work while improving data quality and team alignment.
The right integrations will help your team leverage Hubspot’s full potential, whether by enhancing prospecting with Cognism's data enrichment, streamlining document processes with PandaDoc, or creating custom automation with Zapier.
Ready to see how Cognism can improve your prospecting and data enrichment processes? Book a free demo here.