Did you know that your CRM data decays by 91% every year? (Record Context)
Without reliable data enrichment tools, revenue teams end up working with outdated, incomplete and irrelevant records, undermining targeting, coverage and overall GTM performance.
The CRM data enrichment tools on this list aim to address that. Here, we compare pricing, capabilities and reviews across the leading platforms on the market today.
Short on time? No problem. Here’s a quick summary of the top B2B data enrichment solutions:
| Data Enrichment Tool | Top Enrichment Feature | Best For |
| Cognism | Real-time, compliant European data enrichment | Enterprises scaling revenue across the UK and Europe |
| Breeze Intelligence | Native CRM enrichment | Existing HubSpot users maintaining basic data completeness |
| Demandbase | Account-level enrichment and intent data | ABM programmes and enterprise account targeting |
| 6sense | Predictive enrichment with buying intent | Enterprise teams running advanced, intent-led GTM strategies |
| Clay | Flexible, workflow-based enrichment | Teams building custom data workflows and enrichment logic |
| Snov.io | Email-based enrichment and verification | SMB teams focused on email outreach and list building |
| FullContact | Identity resolution and profile enrichment | Teams needing unified customer profiles across data sources |
| Crunchbase | Company and funding data enrichment | Market intelligence and investment-focused use cases |
| Datanyze | Technographic enrichment | Teams prioritising technology-based segmentation |
| Adapt.io | B2B contact database enrichment | Budget-conscious teams needing broad contact data |
| LeadGenius | Human-verified, custom data enrichment | Organisations needing bespoke datasets and niche targeting |
| Apollo.io | Combined enrichment and engagement data | Teams integrating data with outbound execution |
| ZoomInfo | Large-scale database enrichment | US-centric organisations needing broad contact coverage |
Let’s start the in-depth comparison:
Cognism Enrich is one of the best data enrichment tools available right now. It’s purpose-built for the realities of European revenue execution, combining accurate, compliant data with continuous CRM integrity.
The moment a new contact is created in your CRM, Cognism automatically enriches it via the API—no lag, no manual intervention, and no incomplete records entering your pipeline.
Enrichment can be applied selectively using custom criteria and persona-based filters, ensuring priority segments, regions and high-value accounts remain current rather than expending effort on low-impact B2B data.
The result is a CRM that remains reliable over time, supporting consistent targeting, stronger market coverage and greater confidence in pipeline and forecasts across European markets.
Cognism divides its pricing into two main packages:
You can configure additional options, including user seats and CRM enrichment, based on organisational scale and data requirements.
Previously known as Clearbit, Breeze Intelligence is a data enrichment platform from HubSpot designed to enhance existing CRM data and automate marketing and operational workflows.
It uses AI alongside CRM data to support company research, sales preparation, pipeline development and record summarisation, while its Form Shortening capability improves data capture by automatically enriching visitor information at the point of entry.
This reduces form friction and helps ensure records enter the CRM more complete and usable.
However, some users report challenges with data accuracy over time, which may reflect limitations in phone verification and the absence of on-demand data research, both of which can affect reliability for teams operating at scale.
Breeze Intelligence pricing is based on credit packs of 100, 1,000 and 10,000.
Demandbase is a data enrichment solution that combines enrichment with account-based marketing capabilities, helping organisations manage and activate their data more effectively.
It uses AI to support data cleansing, segmentation and insight generation, enabling more targeted account engagement and campaign execution.
However, some G2 reviewers highlight concerns around data quality, which can affect the reliability of insights and downstream execution for teams operating at scale.
Demandbase offers various packages, including ABX, Advertising, Sales Intelligence, and Data. Each offering is specific to a company goal, and add-ons can be purchased separately.
To get a quote, visit the website or contact the sales team.
6sense is a data enrichment platform that helps sellers and marketers discover key information about their target companies and prospects.
Its AI technology tracks a lead’s online behaviour and estimates their level of buyer intent, enabling you to prioritise higher-quality leads.
Some G2 users say that 6sense’s data quality isn’t the best, and its UX is tricky to navigate.
6Sense’s Revenue AI™ for Sales offers Free, Team, Growth and Enterprise packages, but you’ll need to book a demo to discuss pricing with a sales rep.
The Clay enrichment platform is a no-code data automation platform that enables users to build customised lead and enrichment workflows by integrating multiple external data sources.
While this flexibility enables highly tailored data processes, it also introduces complexity around compliance and consistency, as each provider operates under its own standards and methodologies. This can lead to variability in data quality and accuracy across records.
Clay typically requires more setup and technical familiarity to manage effectively at scale.
Clay pricing includes five packages: Free, Starter, Explorer, Pro, and Enterprise. Packages are credit-based, and credits increase with paid plans, excluding Enterprise, which is custom.
Up-to-date pricing is available on its website.
Give Clay’s waterfall enrichment data a test against Cognism, one of the best lead generation tools for data enrichment. Request a data sample from the team now.
Snov.io offers an API-led enrichment approach focused on building contact profiles from email addresses, searching its database to return associated information for each record.
It integrates with platforms such as HubSpot and Pipedrive, enabling synchronisation across CRM and outreach workflows. Its capabilities are centred on email data, including email finding, verification and deliverability optimisation.
However, the breadth and depth of its underlying dataset are less clear, and its focus on email-centric enrichment may limit its effectiveness for organisations requiring broader, multi-channel data coverage and consistent data quality at scale.
Packages include Trail, Starter and Pro. You can find accurate Snov.io pricing directly on the website.
FullContact is a B2B data enrichment company focused on identity resolution and customer intelligence, helping organisations unify fragmented data to better identify prospects and website visitors.
Its approach centres on connecting disparate data points into a single customer view, supporting more accurate targeting, personalisation and identity verification.
With a strong emphasis on privacy and data governance, it enables tailored engagement while maintaining data integrity. However, its focus on identity and digital profiles may be less suited to organisations requiring deep, decision-grade contact data for direct revenue execution across multiple markets.
There are no FullContact pricing details on the website. You’ll need to contact the sales team for a quote.
Crunchbase is an all-in-one prospecting solution and company research tool. It helps salespeople identify target companies at scale, uncover company details, and manage personalised email outreach.
It focuses on financial data, such as business investments and funding rounds, making it especially useful if your target audience is a startup.
Some G2 reviewers say Crunchbase lacks accurate company contact info.
Crunchbase offers free and paid options. You can sign up for a 7-day free trial of its paid plan or contact them for a custom quote.
Datanyze is a contact data enrichment tool that helps salespeople research and find prospects on LinkedIn.
It uses a web crawler to identify a company’s technology stack and usage. Some reviewers say that Datanyze has problems with accuracy.
Datanyze offers a 90-day free trial. Paid plans start at $21 per user per month. All plans have credit limits.
Adapt. io is a contact enrichment platform that helps businesses enrich their CRMs with lead and decision-maker data.
It allows users to supplement their data from various sources, such as form fills, to complete their dataset.
You’ll need to complete a form on the Adapt.io website to request pricing information.
LeadGenius helps to keep your CRM reliable and accurate by removing decaying data and providing meaningful insights.
It connects seamlessly with major CRMs, including Salesforce. Users of LeadGenius talk positively about the enrichment capabilities, highlighting that it removes this burden from their day-to-day tasks.
LeadGenius doesn’t share its pricing on its website; you’ll need to book a demo to learn more.
Apollo.io is a CRM data enrichment tool for Salesforce users. It helps businesses enrich their CRM with data and automate their sales outreach.
You can think of it as a hybrid of a B2B database and a sales engagement platform (like Outreach). It’s good for businesses that want both capabilities without having to buy and implement two different tools.
Not every customer is happy, though - some on G2 say that Apollo’s software doesn’t always work and enriching data can be difficult.
Apollo data enrichment sets its pricing per user per month, and you’ll need credits for access to data. You can choose between Free, Basic, Professional, and Custom packages.
You’ll find accurate Apollo pricing information on the website.
ZoomInfo remains one of the market’s most popular B2B lead enrichment platforms.
Its vast database (containing information on over 14 million companies and 235 million business professionals) might have something to do with it!
However, ZoomInfo segments its database for specific functions and is said to charge differently for data in different regions. One user commented that paying for the different regions was hard to justify for an international company.
When it comes to EMEA data, you may want to switch to Cognism. Amanda Newman, SDR Manager at UserEvidence, said:
ZoomInfo’s pricing depends on the package/product suite you need - Sales, Marketing, or Talent. It bases its pricing on licences, credit usage, and desired features.
You’ll have to contact the company for a quote.
Cognism is one of the best data enrichment tools built for organisations executing revenue strategies across Europe and beyond.
It’s designed for B2B sales, marketing and RevOps teams that rely on accurate, compliant data to engage other businesses and operate at scale.
It is particularly well-suited to teams targeting the UK, EMEA, and DACH, where consistent data quality, coverage and compliance are critical to effective execution.
With a strong focus on GDPR-aligned data collection and processing, Cognism enables organisations to scale confidently while maintaining trust in their data foundation.
Click to book your demo today!