Best for: Faster prospecting and lead generation
If you’re serious about B2B prospecting, Cognism is your shortcut to faster, smarter results, with AI saving you hours weekly.
At its core, Cognism is a B2B sales intelligence tool. It offers high-quality, compliant data at the company and contact level, including emails, mobile numbers, technographics, and buying intent data.
It offers a powerful AI Search feature, which allows sellers to quickly build targeted lead lists that fit their ICP without messing around with filters and sorting parameters. And Cortex AI within Sales Companion, your sales agent for finding, researching and contacting key decision-makers within your ICP.
Ultimately, Cognism saves reps a ton of time, empowering them to do what they do best: selling.
Request your demo of Cognism today to see our AI features in action with your ICP as an example.👇
Top three points to expect from a demo:
With AI Search and Cortex AI, finding ideal prospects is easy. Whether you want a list of VPs in Europe or need a quick company check, Cognism has you covered.
Choose a package to suit your needs:
Both packages include:
Best for: Inbound sales/marketing
Clay helps sales teams enrich, score, and even message inbound leads automatically. It helps improve lead speed and minimises the required investment in inbound SDR teams.
Their AI research agent, Claygent, helps prevent wasted time when manually researching companies. It does this by visiting a list of domains, finding information and reporting back.
So that you know, you’ll need prompts to use Claygent. So, depending on the experience you’re looking for, tools like Cognism may suit your prospecting workflow better since you can complete AI research while browsing for a company on LinkedIn or company websites, without any prompts needed.
Clay’s pricing packages start at $134 per user per month and scale up to around $1,800 per user per month at the top end. All of its packages have yearly credit limits, but you can increase them by upping your monthly investment. Clay also offers a free version with limited functionality.
⚠️ See how Cognism compares to Clay.
Best for: CRM hygiene
Scratchpad is a helpful AI sales agent for maintaining CRM hygiene. It allows you to simplify Salesforce, keep your CRM updated, and automate data entry.
Scratchpad ensures that the basic housekeeping tasks that reps often neglect get completed, improving handoff between teams.
Scratchpad offers a limited free plan, with paid options starting at $19 per user per month (if paid annually).
Best for: Buying signals
Common Room is a customer intelligence platform.
It helps sales teams capture buying intent signals like job changes and repeat website visits, then run automated outreach to high-intent prospects.
Plans start at $1,000 a month, billed annually, and that only comes with two seats. You’ll have to pay more for additional users, with a limit of five users on the Starter plan. At that point, you’ll need to upgrade to the Team plan, which starts at $2,500 a month.
Best for: Smarter sales coaching
Gong is an AI-enhanced revenue intelligence platform. It collects conversation data (from phone calls, emails, social media messages, and more) and uses it to provide actionable advice.
Cognism uses Gong to fuel both sales and marketing. Our marketing team uses Gong to understand how our customers talk about us and our competitors, which we then use to inform marketing messaging.
On the sales side, we use it to extract insights such as word tracks to avoid or focus on and assess how new product messaging comes across in our sales conversations.
Gong designs custom pricing packages on a per-customer basis. Fill out a form on its website to get a quote.
Best for: Automated sales admin
Clari is another revenue intelligence platform with a unique AI assistant.
Clari’s AI sales agent records your calls, automatically creates transcripts, and imports notes to your CRM.
To get pricing for Clari, you’ll need to request a custom quote.
Best for: Automated SDR
Artisan's Ava is an AI SDR designed to support outbound tasks. She operates alongside your sales team to research leads, craft outbound messages and engage potential prospects.
Use Artisan to identify potential prospects, craft AI sales outreach, and send LinkedIn emails.
Artisan currently offers five products; contact its sales team to obtain pricing.
Best for: Understanding prospect personalities
Crystal is an interesting agent to have in your sales tech stack. It’s a personality assessment and communication tool. It helps you understand what a prospect’s personality profile is likely to be (using the DISC model) and then gives you practical tips for interacting with that person.
For instance, if Crystal identifies that the prospect is highly risk-averse, it might recommend that you avoid risk-based language or provide documentation around your company’s data security protocols or ROI guarantees.
Crystal’s Premium plan costs $49 a month, billed annually. It offers a free plan with limited credits and features.
Best for: Writing AI-powered sales outreach emails
Lavender is an AI email coach. It helps SDRs and AEs write stronger sales emails and improve response rates.
It’s a constantly evolving AI sales tool. As of writing, it’s been trained on over one billion emails to understand how different language patterns work better for given goals than others.
Lavender offers a basic free forever plan, limited to only five monthly emails. For higher volumes, you’ll need to upgrade to a paid plan. These start at $27 a month when billed annually.
Best for: Forecasting and analytics
InsightSquared is an AI-powered sales forecasting and analytics tool.
It pulls data from the rest of your sales tech stack, like your CRM or outreach automation platform, and helps you analyse and understand it better. It offers over 350 out-of-the-box reports and the ability to design custom reports with a no-code builder.
Fill out a form on InsightSquared’s website for custom pricing details.
Best for: Website chat
Botsonic is the last AI sales agent on this list.
It’s an AI chatbot powered by OpenAI’s ChatGPT. It handles customer queries and automates customer engagement.
Botsonic plans range from $16 to $249 a month, depending on the level of functionality you require and if you bill annually or monthly.
Best for: Targeted email outreach
Breeze Prospecting Agent uses AI to spot and prioritise CRM contacts that closely match your ideal customer profile.
The platform then uses these details to help develop personalised outreach emails at scale.
Breeze Prospecting Agent is available through HubSpot’s Sales Hub Professional package for $90 per user per month. This plan includes extra features like sales forecasting, email scheduling and tracking, and more.
Best for: Building custom chatbots
ControlHippo is a powerful conversational AI platform and chatbot builder designed to help sales teams automate lead engagement and qualification on channels like WhatsApp and Instagram.
It deploys AI agents that instantly respond to inquiries, capture lead details, qualify prospects, and route high-intent conversations to human agents - all in real time.
ControlHippo offers usage-based pricing, with custom plans depending on active users, channels, and AI agent volume. A free trial is available. Businesses can request a demo or a tailored quote based on their sales automation needs.
Best for: AI-powered customer engagement on messaging platforms
Octave is an AI-driven conversational platform that helps businesses engage with customers across messaging apps like WhatsApp, Messenger, and SMS. It’s designed for customer support, marketing campaigns, and transactional notifications — all powered by intelligent automation.
With Octave, teams can set up automated workflows, broadcast campaigns, manage two-way conversations, and track key engagement metrics in real time.
AI-powered automation for WhatsApp, Messenger, and SMS.
Campaign broadcasts with segmentation and personalisation.
Two-way conversation management with CRM integration.
Real-time analytics and customer engagement tracking.
Octave uses a flexible subscription model, with pricing separated out into tiers. The cheapest tier is the Core plan, which starts at $119. A free trial is offered too.
Best for: Workflow automation and AI task delegation
Bardeen is an AI automation platform simplifying repetitive tasks and workflows across web apps. It allows users to build AI-powered automations (called “playbooks”) that integrate seamlessly with tools like Google Sheets, Slack, LinkedIn, and various CRM platforms.
Without coding or complex setups, Bardeen empowers sales, marketing, and operations teams to automate research, data entry, lead generation, and more.
AI-powered workflow automation with pre-built playbooks.
Integration with popular apps like Google Sheets, LinkedIn, and Slack.
Task automation for research, outreach, and data collection.
Browser extension for on-the-fly automation and task execution.
Bardeen starts at $99 per user, per month if billed annually. It also offers team and enterprise plans for larger organisations.
Yes, Cognism’s AI sales agent is called Sales Companion.
It offers various features to help SDRs speed up their prospecting, including company research insights (with no prompts required), best accounts to engage today based on intent and buying signals, and AI search.
AI sales agents are software tools that leverage artificial intelligence as their primary technology to help with sales-related tasks.
They use machine learning (ML), natural language processing (NLP), and large-scale data analysis to work alongside sales reps and automate tasks like:
AI sales agents leverage advanced technologies, such as machine learning and natural language processing, to simulate human-like interactions.
They integrate with the rest of your sales tech stack, such as your CRM, data platform, and sales enablement solution, to access information like the content of sales conversations or pipeline deal stages.
Then, they process this info and use AI to provide actionable insights, craft personalised messages, or identify high-intent prospects, depending on the task you want the AI sales agent to complete.
The main benefits that revenue teams see from using an AI sales agent include:
AI sales agents probably won’t completely replace human salespeople, at least not in all contexts.
Human connection is still an essential component of sales, especially for large deal sizes and complex B2B sales, such as when targeting enterprise companies.
In high-volume, low-stakes environments (like online retail purchases), AI sales agents are more likely to replace human salespeople. In B2C, many people regularly buy from e-commerce stores without ever interacting with a human.
Implementing AI sales agents can significantly enhance a business’s sales efficiency, customer engagement, and lead management.
Here’s a step-by-step guide to getting started:
If you’re looking for an AI agent that can identify your next best customers quickly and accurately, then Cognism’s AI Search is the perfect solution.
Book a demo today and discover how Cognism can transform your sales motion.