Are you spending more time on busywork than actually selling?
Even with a powerful sales engagement platform like Salesloft, manual data entry and disconnected workflows can drain your team’s productivity.
Salesloft is a sales engagement platform that helps teams manage their sales processes from lead discovery to deal closing. It focuses on creating strong communication cadences, facilitating call tracking, and managing your pipeline.
The right integrations can transform Salesloft from a standalone tool into the command centre of your entire sales operation. We’ve compiled the nine best Salesloft integrations to help your sales team automate workflows, improve outreach, and close more deals.
These nine integrations address the most common challenges sales teams face with their Salesloft workflows, from data quality to meeting scheduling.
Best for compliant prospecting and lead enrichment.
Cognism is a premium sales intelligence platform that provides verified B2B contact data, including emails and mobile phone numbers.
It offers GDPR and CCPA-compliant data, making it ideal for teams prospecting globally in markets like Europe and North America.
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Cognism’s integration with Salesloft enables seamless data transfer between platforms as you build lead lists and engage them.
You can enrich Salesloft contacts with Cognism’s verified data and export enriched prospects directly into your cadences. The integration ensures your outreach efforts are based on accurate, up-to-date contact information.
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Cognism users consistently praise the platform’s data accuracy, noting that it’s superior to other competing platforms.
Users also note that it integrates well with important sales tools like HubSpot and Salesforce.
ZoomInfo and Apollo.io offer similar data enrichment capabilities. However, they can lack Cognism’s European market strength, data accuracy, and compliance focus.
Best for CRM syncing and activity tracking.
Salesforce is one of the world’s leading CRM platforms, helping businesses manage customer relationships, track sales activities, and analyse performance across the entire customer journey.
The Salesforce-Salesloft integration creates a bi-directional sync that keeps data flowing between both platforms.
All Salesloft activities - emails, calls, and meeting outcomes - are automatically logged in Salesforce. Meanwhile, Salesforce data helps segment and prioritise prospects in Salesloft.
Users share that Salesforce is a strong platform with advanced sales features, and that it integrates well with Salesloft so they can leverage their full tech stack.
HubSpot’s CRM and Microsoft Dynamics 365 offer similar CRM functionality with Salesforce integration, though Salesforce remains the most popular choice for enterprise teams.
Best for marketing and CRM alignment.
HubSpot is an all-in-one platform combining CRM, marketing automation, and sales tools. It’s particularly strong for aligning marketing and sales efforts through integrated campaigns and lead management.
See other helpful HubSpot integrations.
The HubSpot and Salesloft integration enables marketing teams to pass qualified leads directly into Salesloft cadences.
Sales activities from Salesloft are recorded in HubSpot, giving marketing visibility into how leads progress through the sales process.
Many user reviews rave about the streamlined marketing features available through HubSpot and the ease of use for the CRM. Users also note how easy it is to integrate HubSpot with tools like Salesloft for full marketing-to-sales visibility.
Marketo and Pardot offer similar marketing automation capabilities with Salesloft integration, though setup can be more complex than HubSpot’s straightforward approach.
Best for conversation intelligence integration.
Gong is a revenue intelligence platform that uses AI to analyse sales conversations. It records, transcribes, and analyses calls and meetings to provide insights into what’s working in your sales process.
Gong integrates with Salesloft to automatically analyse conversations from your sales cadences.
The integration provides insights on messaging effectiveness, helping teams refine their outreach based on what actually resonates with prospects.
Users loved that they can access Salesloft calls directly in Gong for easy review and collaboration with other team members.
Chorus.ai and ExecVision offer similar conversation intelligence capabilities with Salesloft integration, though Gong’s market share makes it the most common choice.
Best for team collaboration and deal alerts.
Slack is a team messaging platform that brings communication together in organised channels. It’s become the default collaboration tool for many sales teams.
The Slack and Salesloft integration sends automated notifications about important sales activities to relevant channels. Teams can celebrate wins, get alerts about stalled deals, and collaborate on accounts without leaving Slack.
Users said that Slack is valuable because it’s easy to use for team collaboration, especially with fast integrations with platforms like Salesloft and Salesforce. They also liked the platform’s search features and organisation.
Microsoft Teams offers similar collaboration features with Salesloft integration, and is particularly useful for organisations already using Microsoft 365.
Best for teams using both platforms.
Outreach is another leading sales engagement platform, similar to Salesloft. Some organisations use both platforms for different teams or use cases.
Outreach focuses more on sales execution, with features like deal management and forecasting, while Salesloft focuses on lead generation and takes a cadence-based approach.
While they’re competitors, some teams use both platforms and need them to work together.
The integration (typically through Zapier or custom API connections) allows data sharing between platforms, though it's less common than other integrations.
Users liked Outreach’s ease of use and noted how easy it made prospect outreach and organisation.
Most teams choose either the Outreach or the Salesloft platform, so we wouldn’t recommend any alternative tools here.
Best for prospect discovery and engagement.
LinkedIn Sales Navigator is the premium version of LinkedIn designed for sales professionals. It offers advanced search filters, lead recommendations, and InMail messaging to help teams find and engage the right prospects.
The LinkedIn Sales Navigator integration with Salesloft lets you access lead’s LinkedIn data from within Salesloft. You can see LinkedIn activity within Salesloft and trigger cadences based on profile views or InMail responses.
Users shared that Sales Navigator’s integration with tools like Salesloft has made their SDR work much more efficient, allowing them to identify potential high-value prospects more easily.
Tools like Cognism or ZoomInfo can provide similar prospect discovery capabilities with different data sources.
Best for automating custom workflows.
Zapier is a code-free automation platform that connects different apps and services quickly, allowing you to build custom automations.
It acts as a bridge between tools that don’t have native integrations and offers additional functionality for tools that do have existing integrations.
Zapier enables custom automation between Salesloft and thousands of other apps. You can create “Zaps” that trigger actions in Salesloft based on events in other tools, or vice versa.
There are also plenty of existing “Zaps,” such as triggering alerts in Slack when new leads are added to your CRM.
Users rave about how Zapier helps them automate tasks and workflows across their entire tech stack. This is particularly valuable for sales and marketing teams, where significant admin work can reduce efficiency and productivity.
Make (formerly Integromat) and Workato offer similar automation capabilities, though Zapier’s extensive app directory makes it the most versatile option.
Best for booking meetings directly from sequences.
Chili Piper is an intelligent meeting scheduling platform that eliminates the back-and-forth of booking meetings.
It routes leads to the right rep and enables instant scheduling, cutting back on back-and-forth communications around scheduling.
The Chili Piper integration allows prospects to book meetings directly from Salesloft emails. When a prospect clicks a scheduling link, they’re routed to the right rep’s calendar based on your routing rules.
Users loved Chili Piper’s strong booking system, which accounts for multiple team members’ schedules, and its strong integration with Salesloft.
Calendly and HubSpot Meetings offer similar scheduling functionality, though Chili Piper’s routing capabilities make it particularly powerful for larger teams.
When evaluating Salesloft integrations, consider these key factors:
Start by mapping your current sales process and identifying where your team loses the most time. Common pain points include:
Once you identify these issues, you can determine which integrations and tools can help you resolve them.
For example:
If your team is struggling to maintain up-to-date databases, data enrichment should be a top priority.
Different integrations suit different stages of sales team development:
Look beyond subscription fees to consider:
Sometimes, it may be best to choose a platform that costs more but will either scale more efficiently with your business or has more robust features.
Most vendors offer free trials, demos, or pilot programmes. Take full advantage of whatever is available, especially when using a paid feature or selecting a new tool.
When it comes to the integrations themselves, start small. Test integrations with a small group before rolling out new processes to the entire team.
This helps identify potential issues and ensures the integration actually improves your workflow.
A Salesloft integration connects Salesloft’s sales engagement platform with other tools in your tech stack, like your CRM or meeting booking software.
These integrations allow data to sync between systems, automate workflows, and create a more unified sales process. This increases the overall functionality available cross-platform and can prevent data silos.
Integrations can be native (built directly into Salesloft), through APIs, or via third-party connectors like Zapier.
The most valuable integrations typically include:
Salesloft integrates with most major CRM platforms, including:
Integration functionality varies from platform to platform, with larger CRMs like Salesforce typically offering the most comprehensive features.
Yes, Cognism offers a native integration with Salesloft. The integration allows you to:
The right integrations can transform Salesloft from a simple outreach tool into a central sales ops platform.
Start with the integrations that address your biggest pain points, then gradually expand your tech stack as your team grows. The goal isn’t to have the most integrations, but to have the right ones working together. This is key to increasing workflow efficiency and improving the end result.
Ready to see how Cognism can enhance your Salesloft workflows with compliant, accurate data? Book a demo today.