Clearbit, a B2B data enrichment and intelligence solutions provider, was acquired by HubSpot in December 2023. Following the acquisition, Clearbit’s services have been fully integrated into HubSpot’s platform under the new name “Breeze Intelligence.”
This article compares the best alternatives to Clearbit, including features, pricing, and reviews. 👇
Cognism is a sales intelligence platform with a high-quality contact database. It has contact data coverage in NAM and is a leading data provider in EMEA. Cognism’s strength lies in its phone-verified mobile numbers database and accuracy.
Cognism also supports the most popular prospecting workflows via its browser extension. For example, you can enrich LinkedIn profiles and Sales Navigator lists with mobiles and emails or look up contact or company data on corporate websites.
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Dropcontact is a simple alternative to Clearbit for B2B email enrichment. It focuses exclusively on email enrichment and validation, with a unique approach that generates verified email addresses using algorithms rather than relying on large static databases.
Unlike Clearbit, which offers broader company and contact enrichment, Dropcontact is tightly integrated with CRMs like Pipedrive and HubSpot and is GDPR compliant by design. However, it doesn’t provide a database, intent data, company firmographics, or website visitor tracking.
This data enrichment provider is a simpler Clearbit alternative. Reverse Contact helps you identify B2B leads and their company information from email addresses, often used in marketing automation and lead scoring workflows.
While it lacks broad firmographic enrichment or intent signals, it is great for quickly identifying leads in lightweight workflows.
6sense is an account-based orchestration platform that goes beyond enrichment, using AI to uncover buying intent signals, predict sales outcomes, and automate targeting.
Unlike Clearbit, which provides static enrichment data and basic website visitor tracking, 6sense offers deep predictive analytics, behavioural data, and revenue team alignment tools, making it better suited for enterprise ABM strategies.
This Clearbit alternative may suit outbound teams who use intent signals to personalise their outreach.
ZoomInfo is a Clearbit competitor that provides various business intelligence tools for sales, marketing, recruitment, and operations.
It provides deeper data breadth than Clearbit, particularly in the US, but can be more expensive and complex to deploy. It also includes tools for intent data, workflows, and territory planning – capabilities that Clearbit does not match.
However, it segments its database for specific functions and charges extra for regional and global data. Moreover, GTM leaders are dissatisfied with ZoomInfo’s upmarket pricing and lack of innovation regarding the core product.
Apollo.io is a good alternative to Clearbit if you’re looking for an affordable B2B database. It specialises in finding email addresses and executing email campaigns.
Compared to Clearbit, which separates enrichment from engagement workflows, Apollo is more suitable for early-stage or cost-conscious sales teams that want an all-in-one solution.
However, it may be unsuitable for dial-heavy users as the tool has a dual credit system whereby users are charged once per mobile and once per email.
Leadfeeder is often considered a top cloud-based Clearbit rival. It’s a B2B intent data platform designed to identify and capture leads based on your ICP as they land on your site.
Leadfeeder focuses on turning anonymous website visitors into identifiable companies, offering stronger web visitor analytics than Clearbit’s Reveal feature.
While Clearbit can enrich visitors’ company data, Leadfeeder provides more real-time behavioural insights, lead scoring, and integration with Google Analytics. It doesn’t offer complete contact enrichment or intent signals, but excels in website identification.
Clearbit competitor, Lead411, provides B2B contact and account information for building lead lists. This tool may become expensive due to the need to buy credits on plans other than its custom Unlimited package.
Compared to Clearbit, it places more emphasis on real-time triggers like job changes or funding events, but doesn’t offer the same level of marketing enrichment, form optimisation, or CRM-native workflows that Clearbit (now Breeze) does.
This Clearbit alternative lets you find prospects and companies matching your ideal customer profile.
While Clearbit enriches data behind the scenes, Sales Navigator provides up-to-date, user-driven, more actionable insights for 1:1 outreach. However, it lacks native enrichment, company-wide analytics, or visitor tracking features.
Sales Navigator provide contact information. You’ll need to supplement it with a trusted data provider like Cognism.
Clearbit doesn’t offer verified mobile numbers, so if you’re looking for an alternative that offers accurate mobile phone numbers, look no further than Cognism. Cognism offers 2x more mobile numbers than other providers. It also has a premium phone-verified mobile dataset (Diamond Data®).
Moreover, Clearbit is CCPA-compliant and “aligned with GDPR principles”. It does not mention checking mobile numbers against DNC lists.
Cognism is CCPA and GDPR-compliant and checks mobile numbers against DNC lists in the USA, Canada, Australia, the UK and European countries, including Germany, France, Spain, Ireland, Belgium, Croatia, Portugal and Sweden.
Clearbit says it takes CCPA and GDPR compliance seriously. It even offers users Suppression Settings for Prospector and Enrichment that exclude contact results with EU location data.
Regarding cold calling, Clearbit doesn’t indicate on its website if it checks the do-no-call lists.
Why is this relevant?
The Information Commissioners’ Office (ICO) has issued fines totalling £180,000 for two companies that made more than 480,000 unlawful marketing calls to businesses signed up with the UK’s “Do not call” register.
The best alternatives to Clearbit combine accurate and compliant contact data with intent data. One of Clearbit’s competitors you should consider for lead generation is Cognism.
Thanks to its global B2B database and its partnership with Bombora’s consent-based intent data, Cognism lets you generate targeted leads that match your ICP criteria. It also allows you to reveal lead’s contact info on LinkedIn and corporate websites and enrich Sales Navigator lists.
If you’re looking for a Clearbit competitor that gives you:
✔️ AI-powered insights tailored for every user.
✔️ More mobile numbers that go through to the right contacts.
✔️ More confidence when prospecting.
✔️ More targeted leads.
✔️ And more incoming revenue.
Then, Cognism is the best alternative to Clearbit. Enter your details to book a demo today!