Intent data providers allow sales and marketing teams to track customers’ digital activities, giving them insight into their interest in your product.
When you understand these signals, you can engage prospects more effectively, increasing the conversion odds. Ultimately, by better understanding their needs, you can drive more sales, faster.
We’ve done the hard work and whittled it down to the best intent data providers. There are plenty of options on the market, but these are the ones that are really worth considering.👇
Cognism is a sales intelligence platform that provides company and contact data. It’s partnered with Bombora, the leader in intent data, to provide users with accurate, compliant, and quality intent signals.
Users of Cognism can find organisations in their ICP that demonstrate real intent to buy through increased brand searches. These signals are also valuable when looking at reducing churn or identifying other tools prospects are looking at (e.g., competitor brand searches).
Cognism’s intent data also contains an array of buying signals, including job changes, funding alerts, M&A notifications, and more. Signals like these are a big advantage to sellers. For example, companies that recently raised funding are 2.5x more likely to buy new solutions. Cognism signal data helps SDRs and AEs surface deals that are more likely to close.
Sales Companion helpfully surfaces intent data through filters in the web app or while you browse specific target accounts in the Browser extension on LinkedIn or company websites.
You can request your demo of Cognism today to see our intent data in action with your ICP as an example.👇
Top three points to expect from a Cognism demo:
Cognism offers two packages:
Both packages include:
Bombora’s buyer intent data is up-to-date, of premium quality, and built on consent. A co-op system powers it; data is not siphoned or scraped. For this reason, top intent data providers like Cognism leverage Bombora’s data within their platform.
Bombora tracks prospects’ digital journeys across a vast network of 5,000+ B2B websites. These signals empower sales and marketing teams to focus their resources on companies in the market to buy.
Bombora supplies an exclusive dataset—70% of the data collected isn’t available elsewhere! This intent data provider takes into account a company’s typical content consumption. Anything significantly above that threshold is flagged as intent.
As mentioned earlier, Cognism and Bombora partnered to provide the best contact and intent data for targeted prospecting.
This B2B intent data provider partnership has pleased many of our users. See the difference it can make to your business, click 👇 to talk to our team.
Lead Forensics helps fuel marketing campaigns with high-intent first-party data that converts and uplifts B2B marketing results.
It’s a good intent data platform, providing real-time prospect identification and a deeper insight into your customers’ online buying behaviour.
Demandbase is an intent data provider for reaching prospects close to making a purchase. It reveals who’s showing interest in your software and others like it.
Demandbase offers a comprehensive suite of products. Alongside Account Intelligence, there is Advertising Cloud and Sales Intelligence Cloud.
Foundry is a platform for account-based marketing (ABM). It allows you to reach your priority accounts with topics that truly resonate.
Foundry’s proprietary B2B intent data database can predict actively in-market accounts. This data complements your first-party data and can be used to convert more stakeholders in your target ABM accounts.
ZoomInfo provides real-time B2B intent data signals and allows you to build automated workflows that integrate into your tech stack.
You can also use the tool to enrich existing customer records with ZoomInfo intent signals and firmographics.
ZoomInfo pricing plans are not available publicly.
Lead Onion helps B2B companies drop high-intent prospects into their marketing and sales funnel. It is a B2B data solution, sales enablement and lead intelligence platform.
It contains built-in communication tools so marketers can contact the most interested leads. Lead Onion also provides resources alongside the product, such as best practices, tutorials and case studies.
6sense is a comprehensive ABM platform and intent data provider. It identifies the best accounts, contacts, and time to reach out.
6sense has intent signal and predictive capabilities, and insights from the platform allow you to create personalised experiences.
DemandScience is a B2B marketing platform that assists with data and lead generation. It speeds up the sales process by identifying buyers with real intent to buy.
The software enables you to enrich your own data sets and access analytics. The forecasting component helps you to make informed decisions with intent data.
Leadfeeder provides information on which companies visit an organisation’s website. It also identifies website visitors and reveals user behaviour. This allows you to focus your energy on high-intent leads.
On top of this, Leadfeeder syncs directly with your CRM.
IntentData.io provides high-intent leads, as well as their contact information. Information about the specific action(s) causing the intent signal is available.
Some vendors only provide intent data at the account level, which can lead to guesswork! The contact information from IntentData.io includes the individual’s name, phone number, email address and socials.
Datarade is a platform that enables marketers to source buyer intent data from 2000 data providers to engage with quality leads.
It contains a search engine tool to help organisations find data that meets their needs.
G2 is a powerful B2B software review site; around 100,000 unique companies are on the platform.
Sell.g2.com (owned by G2) is where you create a profile for your software. This is where G2 intent data comes into the equation. You can discover companies searching for the type of solution you offer. G2 sources this intent data by finding people looking at software reviews that interest them.
G2 is free initially, but its cost increases as your business grows.
Like G2, TrustRadius is a review platform for B2B software companies and an intent data provider. The site has over 12 million annual visitors. They’ve recently joined forces with HG Insights, the revenue growth intelligence platform.
With the Ultimate+ package, vendors have access to category-level intent data. This allows vendors to target visitors to their own product pages and those of competitors.
Lusha is a B2B contact information provider that supplies sales intent data. Their Chrome extension allows you to access your prospect’s contact details quickly.
Lusha now also provides intent data, identifying companies searching for a solution you offer. This enables sales to reach out when relevant.
An intent data provider is a powerful resource enabling you to understand your customers better.
With B2B intent data, you can identify:
With this information, you can adjust your sales and marketing game plan. This allows you to target potential customers at the right time and with the right message—a refined approach.
There are two key types of intent data: first-party data and third-party data. Here's what each means in more detail:
Most interactions with your brand occur before your prospect reaches out for a demo. Whether they’re shortlisting tools, just received an injection of venture capital, or are looking for an alternative, intent data helps you pinpoint your target accounts’ buying behaviour.
It’s crucial for:
Let’s look at each in more detail.
Intent data will enable sellers to find high-intent accounts searching your product. You can determine that this prospective account is likely in-market to buy through data such as an increase in brand searches or website visitor data.
Other key indicators are also available, such as funding alerts, job changes, and M&As. Maybe your previous champion has moved to a target account, signalling an increased likelihood of the deal closing.
Intent data also has some great use cases in ABM. For example, you can use the data from available technographics to create a segmented list of contacts who have shown intent to move from your competitor. With a personalised landing page, this campaign is far more likely to get engagement and eventually lead to a sale.
Take measures to prevent churn before it happens. Intent data helps your business catch signs your customer is evaluating other tools early. This will enable your customer success team to get ahead and re-engage the account before it’s too late.
The buyer intent data software market is a competitive space.
It’s easy to feel overwhelmed when looking for the right one for your business. But don’t worry; we’ve got you covered.
These are the key factors to remember:
Nobody’s happy when their pipeline dries up, but Cognism can help.
By now, you’ve probably realised that an intent data provider is the way forward. Especially when coupled with accurate contact information.
Why not work with the best?
Click below to find out how Cognism can turbocharge your outreach 👇