If you’re expanding into EMEA or looking to scale your outbound engine, you may compare Lusha data to other providers.
But how reliable is Lusha’s data in this region, and how does it stack up against alternatives?
In this article, we’ll break down:
Lusha is a sales intelligence solution popular with SMBs and mid-market companies for its affordability. It provides users access to contact and company data, often through its Chrome extension or API.
Its dataset is marketed as a source of direct dials, emails, and company information designed to help sales teams connect with new prospects.
The main areas of focus for Lusha include:
While Lusha users love the platform’s ease of use and integration capabilities, the question remains:
How does Lusha collect its data, and is it accurate and compliant enough for EMEA prospecting?
Let’s explore 👇
Lusha collects data from various information sources in addition to its proprietary AI technology:
Nothing out of the ordinary there, which leads us to the most crucial question of all:
How accurate is Lusha’s data?
The Lusha platform claims to provide accurate contact and company data. However, the verification process is not mentioned on the website.
Since Lusha mentions crowdsourcing and scraping data, a top-tier verification process is integral to ensuring data accuracy, especially since these sources are notoriously difficult to verify.
For sales teams, this can mean:
While Lusha does provide data enrichment tools to fill gaps, enrichment is only as good as the dataset behind it.
Without comprehensive verification, enrichment risks creating even more inaccuracies at scale rather than solving them.
In practice, many users report mixed results. Reviewers mention being disappointed with the overall data accuracy and feeling that more expensive providers offer better value.
Take Cognism, for example:
Cognism elevates data verification with its unique data asset, Diamond Data®.
This includes mobile numbers verified by phone, increasing the likelihood of connecting with your ideal customer threefold.
The team conducts phone verifications of mobile numbers and includes contacts requested explicitly by customers through the Diamonds-on-Demand® service.
Diamond Data® enables sales teams to connect with 87% of prospecting lists. Companies are experiencing a 54% increase in mobile coverage, and the return on investment is improving, with 70% of outbound meetings being booked from Cognism mobile numbers.
For teams that need more than off-the-shelf enrichment, Cognism also offers Data-as-a-Service (DaaS).
This bespoke solution delivers high-quality, compliant data directly into your CRM or tech stack—designed around your exact ICP, territories, and workflows.
Instead of relying on crowdsourced enrichment, Cognism’s DaaS ensures continuous freshness, accuracy, and coverage at scale.
Keen to learn more about how Cognim ensures data accuracy and freshness? Check out our data page.
Lusha states it is GDPR and CCPA-compliant and ISO 27701 certified. The tool also offers DNC scrubbing for the UK and the US on the Scale package.
Compliance is non-negotiable for teams prospecting in EMEA. The GDPR (and similar regulations like CCPA) demand:
When considering an EMEA B2B data provider, you should always ask:
Cognism is is compliant-by-design, with:
This level of compliance assurance is critical for enterprise teams scaling in EMEA. Learn more about Cognism compliance.
Lusha offers an intent data feature that tracks web activity around intent topics. It uses Bombora intent data, just like Cognism. However, with Lusha, users only get five topics unless you’re on the Scale package, where you get 25.
With Cognism, you get 12 topics included in the Elevate package with the option to add more topics.
Cognism combines intent signals with verified contact data and trigger events. Our AI-powered sales assistant, Sales Companion, helps revenue teams spot in-market accounts in real time so you don’t miss out on any opportunities.
The EMEA region has some of the strictest data privacy regulations in the world. Using data that isn’t fully verified or compliant can expose teams to risks, including:
It makes sense that you want to ensure that the B2B data you invest in is a good option for EMEA. So, how does Lusha’s data measure up?
Lusha mentions having data from the US, Europe, and APAC. It may suit smaller teams for outbound prospecting. But for organisations expanding across multiple EMEA markets, the combination of accuracy, DNC lists, and scale is where Lusha may fall short.
Cognism is a leader in EMEA data coverage with one of the most accurate senior-level contact databases in Europe. With GDPR built into its core, it’s trusted by high-growth revenue teams for its transparent sourcing practices and data accuracy.
A “one-size-fits-all” dataset isn’t enough for companies entering regulated or multilingual markets. Cognism’s DaaS offering gives growing teams access to tailored, verified data feeds that evolve with your go-to-market motion.
Whether you’re launching into DACH, Benelux, or Southern Europe, Cognism can build and maintain the exact dataset you need, while ensuring GDPR compliance at every step.
Cognism stands out with its transparent practices, reliable accuracy, and commitment to compliance.
Independent reviews on G2, Capterra, and Trustpilot show that users face data quality issues with Lusha, including outdated contact information and limited coverage in international markets.
More critically, there are repeated concerns about how Lusha handles personal data, with some users reporting unsolicited contact and others mentioning how they’d prefer fewer personal emails in the dataset.
Cognism, in contrast, only includes business contacts in its database and provides complete visibility into how its data is sourced and maintained. With verified mobile numbers, real-time CRM enrichment, and GDPR-compliant workflows, it gives sales teams the confidence to prospect effectively across Europe.
For growing companies entering regulated or multilingual markets, Cognism’s local support and regional expertise offer an added layer of trust and scalability.
Lusha provides access to B2B contact data, enrichment, and intent signals. It’s a good tool for smaller teams looking to prospect in the US.
Cognism, on the other hand, is the scalable choice for teams looking to enter new markets in EMEA. It’s trusted by thousands of sales and marketing teams to deliver compliant, accurate, and actionable data.
Why Cognism wins:
Book a demo today and see how Cognism can power your pipeline in EMEA with fresh and accurate data.👇