With over 1.1 billion members as of January 2025, LinkedIn is a veritable prospecting goldmine. So it’s no wonder that many B2B sales teams want to prospect there.
And the best-performing teams use LinkedIn AI tools to streamline the process.
In this guide, we’ll explore seven of the best LinkedIn AI tools that you can use in 2025 and beyond to scale outreach and boost engagement.
Cognism is a sales intelligence platform with powerful AI and LinkedIn tools designed to supercharge prospect research and sales outreach.
Our globally compliant database helps reps perform company and contact searches in EMEA, NAM, and APAC markets with regular, scheduled data enrichment.
Here is a feature overview:
Cognism Sales Companion goes beyond simple enrichment, overlaying insights directly onto LinkedIn profiles or company websites. It also offers live intent signals and delivers AI-powered account summaries in real-time.
It gives GTM teams a full prospecting co-pilot, combining compliant, phone-verified data with AI-assisted search to surface the right contacts, insights, and outreach timing.
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In a single click, reps can access a smart company summary directly in the Sales Companion interface, giving bullet point notes on important intel like:
Cortex can then give you smart conversation starters that help you build rapport and get a foot in the door without sounding like you’re reading from a script.
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Our AI Search function takes prospecting to a new level.
Instead of manually filtering through millions of records to find buyers at target accounts, sales reps use Cognism’s AI Search to simply ask for what they want, with text or voice searches like:
“Find London-based sales directors at companies with over 500 employees.”
In seconds, AI Search delivers an accurate, GDPR-compliant list, complete with Diamond Data® verified mobile numbers and firmographic context. With one click, reps can export straight to their CRM or engagement tool.
Cognism offers two pricing packages, built to suit the needs of different kinds of revenue teams:
Both packages include:
The Elevate package adds signal data (like job change and funding announcement alerts), increases list and contact limits, and gives the option to expand to our Diamonds on Demand and Intent add-ons.
It goes without saying that if you’re looking to build out your set of AI-driven tools for selling on LinkedIn, you should consider the company’s own offerings.
Sales Navigator is the for-sales platform offered by LinkedIn. It’s designed to help teams find and connect with high-value prospects. It has recently added a few helpful AI features (some of which are still in Beta).
LinkedIn Sales Navigator isn’t as forthright as other tools with its pricing model.
They offer three distinct plans (Core, Advanced, and Advanced Plus), but accessing pricing requires a conversation with a sales rep.
⚠️ See how Cognism compares to LinkedIn Sales Nav.
Reply.io is a multichannel sales engagement platform. LinkedIn is just one of the channels it supports, alongside SMS, WhatsApp, email, and call scheduling.
With Reply.io, you can find and save LinkedIn profiles of target prospects, send automated follow-ups (with InMail as one of the touchpoints), and expand the depth of your LinkedIn reporting capabilities.
Reply.io offers three different plans, each with different features to suit varying needs.
Their Email Volume plan is for sales teams that run an email-heavy outreach program, with pricing starting from $49 per user, per month, depending on how many contacts you have in your CRM.
The Multichannel plan adds SMS, LinkedIn, and calling capability to the mix, with pricing starting at $89 per user, per month.
Finally, the AI SDR option starts at $500 per month.
Expandi is an AI sales tool designed to increase the number of meetings reps can book via LinkedIn.
The concept is to slowly and safely scale outreach while mimicking human behaviour, automating connection requests, messages, and likes and comments on posts, without triggering LinkedIn restrictions.
Expandi’s Business plan costs $99 per month, which includes most core functionality.
For the full suite of features, including flexible role and permission management and dedicated customer support, Expandi offers a custom Agency option (minimum 10 seats).
PhantomBuster is a data extraction and workflow automation platform. It helps sales teams find and extract sales leads from over 15 different platforms, including LinkedIn.
PhantomBuster offers three different pricing plans:
They also offer a 14-day free trial with 1K credits and 2 hours of execution time.
Bardeen.ai is a no-code automation platform. It uses AI to help sales teams streamline their LinkedIn workflows.
That said, LinkedIn isn’t the only platform Bardeen.ai connects to. It can also orchestrate outreach across Apollo, HubSpot, Salesloft, and more.
Pricing for Bardeen is quite simple. They offer three distinct plans:
Shield Analytics is a LinkedIn-native analytics tool. It helps sales and marketing teams go much deeper than LinkedIn’s own analytics can, providing more detailed insights into content performance, post engagement, follower growth, and audience demographics.
Shield Analytics can be a useful tool for marketing teams running LinkedIn ad campaigns and sales reps using thought leadership and social selling tactics to generate pipeline.
Shield Analytics charges per LinkedIn profile you track. They give you a 14-day free trial, then it’s $15 a month from there.
LinkedIn AI tools use artificial intelligence to automate the LinkedIn lead generation process, such as:
The main categories of LinkedIn AI tools are:
Today, many software tools cover several of the above functions in one platform.
This depends on the type of tool you’re considering and how you’re using it, but the main benefits include:
Beyond comparing tools for the specific features you need (some teams might need omnichannel automation, while others may only require prospect identification), focus on these four pillars:
It’s always a good idea to test before committing (Book demos or free trials). Cognism offers a free data sample so you can see the quality for yourself.
The best LinkedIn AI tool is Cognism Sales Companion, combining AI Search, Diamond Data®, and real-time GTM signals for precision prospecting.
See Cognism Sales Companion for yourself. Book a demo today.