With over 1.1 billion members as of January 2025, LinkedIn is a veritable prospecting goldmine. So it’s no wonder that many B2B sales teams want to prospect there.
And the best-performing teams use LinkedIn AI tools to streamline the process.
In this guide, we’ll explore seven of the best LinkedIn AI tools that you can use in 2025 and beyond to scale outreach and boost engagement.
Cognism is a sales intelligence platform with powerful AI and LinkedIn tools designed to supercharge prospect research and sales outreach.
Cognism is more than a LinkedIn add-on; it’s a sales intelligence platform powered by Cortex AI, designed to eliminate the guesswork from prospecting.
Unlike tools that require endless prompt-tweaking, Cognism delivers governed AI insights straight out of the box.
Our globally compliant database helps reps perform company and contact searches in EMEA, NAM, and APAC markets with regular, scheduled data enrichment.
Here’s a feature overview:
Cognism Sales Companion goes beyond simple enrichment, overlaying governed AI insights directly onto LinkedIn profiles or company websites. It provides live intent signals and delivers AI-powered account summaries in real time, giving GTM teams a true prospecting co-pilot.
Sales Companion’s mission is to optimise seller time, shortening the pathway from research to revenue. With AI-powered contact and company recommendations, sellers get a personalised dashboard pre-filtered for their own territory, surfacing the decision-makers who are in the market right now.
Powered by Cortex AI, Sales Companion combines intent surges, funding alerts, hiring signals, and company events to help sellers multi-thread and generate pipeline faster on the warmest accounts.
And because it’s built on compliant, phone-verified Diamond Data®, every insight is accurate, safe, and sales-ready.
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Tools like ChatGPT, Claude, and Gemini have become staples in sales workflows, but they require sellers to spend time perfecting prompts to get the desired results.
With Research by Cortex AI, Cognism makes this workflow effortless. Built directly into Sales Companion, it’s a one-click LLM that delivers the insights reps need without the hassle of prompt writing.
In seconds, users can access a curated company summary with pre-built prompts that surface:
No jumping between tabs. No messy prompt engineering. Just the right information, generated when needed, directly inside Sales Companion. Helping reps build rapport and get a foot in the door without sounding scripted.
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With Cognism’s AI Search, prospecting becomes as simple as asking.
Instead of manually filtering through millions of records, reps can use natural language prompts. Just type or speak what you’re looking for, and AI Search returns a tailored list of accounts and contacts using automated filtering logic.
For example: “Show me CMOs at FinTech companies in Germany.”
In seconds, you’ll get an accurate, GDPR-compliant list enriched with firmographic context and Diamond Data® verified mobile numbers.
And with one click, those leads can be exported straight into your CRM or engagement tool, instantly turning intent into action.
Cognism offers two pricing packages, built to suit the needs of different kinds of revenue teams:
Both packages include:
The Elevate package adds signal data (like job change and funding announcement alerts), increases list and contact limits, and gives the option to expand to our Diamonds on Demand and Intent add-ons.
It goes without saying that if you’re looking to build out your set of AI-driven tools for selling on LinkedIn, you should consider the company’s own offerings.
Sales Navigator is the for-sales platform offered by LinkedIn. It’s designed to help teams find and connect with high-value prospects. It has recently added a few helpful AI features (some of which are still in Beta).
LinkedIn Sales Navigator isn’t as forthright as other tools with its pricing model.
They offer three distinct plans (Core, Advanced, and Advanced Plus), but accessing pricing requires a conversation with a sales rep.
⚠️ See how Cognism compares to LinkedIn Sales Nav.
Reply.io is a multichannel sales engagement platform. LinkedIn is just one of the channels it supports, alongside SMS, WhatsApp, email, and call scheduling.
With Reply.io, you can find and save LinkedIn profiles of target prospects, send automated follow-ups (with InMail as one of the touchpoints), and expand the depth of your LinkedIn reporting capabilities.
Reply.io offers three different plans, each with different features to suit varying needs.
Their Email Volume plan is for sales teams that run an email-heavy outreach program, with pricing starting from $49 per user, per month, depending on how many contacts you have in your CRM.
The Multichannel plan adds SMS, LinkedIn, and calling capability to the mix, with pricing starting at $89 per user, per month.
Finally, the AI SDR option starts at $500 per month.
Expandi is an AI sales tool designed to increase the number of meetings reps can book via LinkedIn.
The concept is to slowly and safely scale outreach while mimicking human behaviour, automating connection requests, messages, and likes and comments on posts, without triggering LinkedIn restrictions.
Expandi’s Business plan costs $99 per month, which includes most core functionality.
For the full suite of features, including flexible role and permission management and dedicated customer support, Expandi offers a custom Agency option (minimum 10 seats).
PhantomBuster is a data extraction and workflow automation platform. It helps sales teams find and extract sales leads from over 15 different platforms, including LinkedIn.
PhantomBuster offers three different pricing plans:
They also offer a 14-day free trial with 1K credits and 2 hours of execution time.
Bardeen.ai is a no-code automation platform. It uses AI to help sales teams streamline their LinkedIn workflows.
That said, LinkedIn isn’t the only platform Bardeen.ai connects to. It can also orchestrate outreach across Apollo, HubSpot, Salesloft, and more.
Pricing for Bardeen is quite simple. They offer three distinct plans:
Shield Analytics is a LinkedIn-native analytics tool. It helps sales and marketing teams go much deeper than LinkedIn’s own analytics can, providing more detailed insights into content performance, post engagement, follower growth, and audience demographics.
Shield Analytics can be a useful tool for marketing teams running LinkedIn ad campaigns and sales reps using thought leadership and social selling tactics to generate pipeline.
Shield Analytics charges per LinkedIn profile you track. They give you a 14-day free trial, then it’s $15 a month from there.
LinkedIn AI tools use artificial intelligence to automate the LinkedIn lead generation process, such as:
The main categories of LinkedIn AI tools are:
Today, many software tools cover several of the above functions in one platform.
This depends on the type of tool you’re considering and how you’re using it, but the main benefits include:
Beyond comparing tools for the specific features you need (some teams might need omnichannel automation, while others may only require prospect identification), focus on these four pillars:
It’s always a good idea to test before committing (Book demos or free trials). Cognism offers a free data sample so you can see the quality for yourself.
The best LinkedIn AI tool is Cognism Sales Companion, combining AI Search, Diamond Data®, and real-time GTM signals for precision prospecting.
See Cognism Sales Companion for yourself. Book a demo today.