What are the best AI tools for lead generation?
That depends on what you’re looking for:
Is it high-quality leads? Contact data enrichment? Or AI-powered tools to help you streamline your sales outreach?
To help you out, we’ve curated a list of the best lead generation AI tools. 👇 Scroll to see pricing, top features, and how they support lead gen.
Cognism is our top AI tool for lead generation. The platform is built to take the guesswork out of lead generation.
Unlike tools that overwhelm you with unverified outputs, Cognism combines phone-verified, GDPR/CCPA-compliant data with governed AI to deliver trusted leads and insights.
With Cognism, no prompt engineering is required. Smart Personas let you describe your ideal customer in plain language, and Cortex AI instantly builds out the right job titles, industries, and geographies, even suggesting intent topics and technographics.
AI Search works the same way: type or speak what you’re looking for, and in seconds you’ll have a list of GDPR/CCPA-compliant, phone-verified leads enriched with Diamond Data®.
Add live signals like funding rounds, hiring alerts, and company events, so your team always knows which accounts are in-market and ready for outreach.
*Subject to a generous fair usage policy.
Two packages to choose from: Grow and Elevate (Includes Signals).
All packages include contact and company data, including our phone-verified Diamond Data® contacts, target market analytics and integrations to leading CRM and engagement tools.
Want a quote? Click the button below, or check out Cognism’s pricing page.
Kaspr could be considered a free AI tool for lead generation. It’s a plug-and-play lead generation tool that helps SMBs and ICs in recruiting, sales, and marketing access real-time verified contacts.
Its Chrome Extension is great for LinkedIn outreach and seamlessly connects with your CRM and existing workflows. Enrich, export and connect quickly and easily. The best part is you don’t need a credit card to sign up.
Free plans are available; paid plans start at $49.
Copilot AI is an AI tool for LinkedIn lead generation that helps sales teams and professionals generate more leads through intelligent messaging and engagement strategies.
Custom pricing is available; book a demo for details.
Next on our list of AI tools for sales lead generation is ZoomInfo. Its Copilot automates prospect research and provides deep company insights to sales teams.
You can request custom ZoomInfo pricing from its website.
Unlike ZoomInfo’s broad AI content, Companion delivers only the specific information you need, minimising the time spent filtering out irrelevant data.
Find out more about Cognism vs ZoomInfo.
Smartlead is an AI-driven cold email automation tool, perfect for outbound sales teams. It helps sales reps focus on closing deals with auto-rotating mailboxes, a centralised master inbox and in-depth reporting.
Starts at $39/month.
Outreach is one of the best AI tools for automated lead generation in 2025. It’s a leading AI-powered sales execution platform that helps businesses automate prospecting and engagement.
Custom pricing based on team size.
Formerly Clearbit, Breeze Intelligence is an AI-powered lead generation tool for marketing and operations teams that want to enhance existing data and automate workflows.
The tool created by HubSpot leverages AI along with your CRM data to conduct company research, prepare for sales calls, develop your pipeline, and summarise CRM records, all aimed at enhancing marketing and sales processes.
Breeze Intelligence pricing is based on credit packs of 100, 1,000 and 10,000.
Jasper is an AI writing assistant who helps create engaging sales emails, blog content, and social media posts.
Starts at $39/month.
Seamless.AI is an affordable AI-driven lead generation tool for startups. It claims it functions as a real-time search engine rather than a B2B database. Utilising AI, it scours the web to uncover data for lead generation.
Seamless.AI pricing packages include Free, Pro, and Enterprise. The pricing is based on credits and the required number of user seats.
Salesloft’s AI-powered chatbot, Drift, helps capture visitors’ attention through personalised conversations in real-time, enhancing the buyer experience and generating more qualified leads.
You’ll need to contact the sales team for custom pricing.
Gong AI is a customisable AI for lead generation. The tool works alongside the existing Gong platform to detect critical signals, tailor content for specific customers and predict revenue trends. This enables teams to enhance productivity, improve predictability, and accelerate revenue growth.
You’ll need to contact the sales team for custom pricing.
While not technically a lead gen tool, ChatGPT is one of the best free AI tools for lead generation because it can help reps create sales cadences, reply to sales emails, prospect and nurture leads. The paid version allows teams to create custom GPTs for streamlined selling.
Free plan available; premium plans start at $20/month.
Learn more about ChatGPT for sales!
The best AI tool for lead generation is Cognism. Powered by Cortex AI, it takes the guesswork out of prospecting.
Features include:
Unlike other providers, Cognism doesn’t just hand you raw data; it provides governed AI insights and phone-verified leads you can trust to start relevant conversations immediately.
If you’re serious about boosting lead quality and closing more deals, book a demo with Cognism today 👇