For RevOps, bad data is the silent killer of go-to-market success.
Duplicate records, missing fields, and outdated job titles lead to wasted time, misrouted leads, and poor forecasting. In fact, research shows that bad CRM data costs businesses around 10% of annual revenue (Gartner). That’s where API enrichment comes in.
Instead of manually fixing data, enrichment APIs automatically update and complete records inside your CRM.
With Cognism’s API enrichment, you go a step further, connecting verified, compliant B2B data directly to your systems in real time. Your sales and marketing teams always have clean, complete, and compliant information at their fingertips.
API enrichment automatically adds verified data to your leads, accounts, or contacts via an application programming interface (API).
Think of it as your CRM’s data autopilot.
When a lead enters your system, say, from a web form or inbound campaigns, the enrichment API looks up that record, cross-references global databases, and fills in missing details such as:
This leaves you with a CRM full of complete, accurate records, ready for scoring, routing, and outreach.
API enrichment sounds complex, but in practice, it’s pretty simple.
Your CRM or marketing automation platform sends the API a unique identifier (usually an email or company domain).
Cognism’s API scans its global, compliance-first database to find the most accurate match. All data is sourced and verified according to GDPR, CCPA, and PECR requirements.
Within seconds, your CRM is updated with the enriched information, giving your team a 360-degree view of the contact or company.
💡 Picture it like a constant feedback loop: No spreadsheets. No manual updates. Just cleaner data, instantly.
Most data enrichment APIs deliver static data. Cognism’s Data-as-a-Service (DaaS) takes it further, providing a continuously refreshed, fully managed enrichment layer for your entire revenue engine.
Regular enrichment APIs give you data on request.
Cognism DaaS gives you ongoing, compliant, custom-fit data delivery, without the engineering overhead.
Eliminate manual updates: Stop wasting hours fixing records by hand. Let automation handle enrichment and validation.
Improve lead scoring and routing: With accurate firmographics and job data, your scoring models become sharper and routing rules actually work.
Enhance segmentation and personalisation: Campaigns perform better when every lead record contains up-to-date details about industry, company size, and tech stack.
Stay globally compliant: Cognism’s enrichment ensures every record adheres to data privacy laws in EMEA, NAM, and APAC.
1. Real-time, global coverage: Cognism’s enrichment API connects verified contact and company data across EMEA, North America, and APAC.
2. CRM integrations that just work: Sync directly with Salesforce, HubSpot, Outreach, and more, so data enrichment happens automatically in the tools you already use.
3. Verified contact accuracy: Access data points like direct dials, verified emails, and more, trusted by thousands of revenue teams.
4. Enterprise-grade compliance: Each record includes consent metadata and GDPR/CCPA alignment for audit-ready data hygiene.
5. Expert-led support: Cognism’s data solutions consultants (included only in DaaS) help design and maintain your enrichment setup, so your data stays clean as your GTM scales.
“I would recommend Cognism for its data in the European region. Onboarding is fast. And I like knowing if I move to another company with a different CRM, I will still be able to use Cognism thanks to its enrichment API integrations.”
- Sarah Laamache, Marketing Operations Manager at Sciforma
Getting started is quick and low-lift; review our API documentation.
Ready to see it in action? Book a demo of Cognism’s enrichment API and experience how real-time, compliant data can transform your GTM.
Clean data isn’t a luxury; it’s the foundation of every high-performing revenue team.
Cognism’s API enrichment turns messy CRMs into reliable growth engines. With verified, compliant data delivered automatically, your teams spend less time chasing fixes and more time closing deals.
Ready to join them?
👉 Get your demo today and see how Cognism automatically enriches leads, or find out more about our DaaS offering.